It is better
to not be on
the web than
to be on and
not know why John Sumser
Reality
is more
complex
than
it seems.
John Gall
It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser
Download: Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting
and How Recruiting Can Leverage the Value of Marketing
Job Distribution Services
(March 27, 2001) We're in the middle of developing a rush report on the emerging universe of Job Distribution systems. Although the individual services each claim minor market distinctions, they all provide one essential service: you use them to post jobs in a variety of settings.
We believe that these companies and their rapid emergence constitute a new wave of emerging entity in electronic recruiting. Ranging from the low tech to the hyper technical (CareerCast, for example), these data clearinghouses are the foundation of the next generation of Recruitment Advertising agency.
The largest and most influential of these operations is RecruitUSA, a familiar landmark to our regular readers. Their success has spawned the launch of a number of new competitors and the reshaping of some old favorites. Rumor has it that Monster is soon to launch an offering called JobViper. HodesIQ also comes from the traditional ad agency world.
Both eQuest and IIRC maintain that their market distinction stems from the ability to completely control the destinations involved in the process. Whotochoose includes evaluations of job boards that can be used in the decision making process. Net-Temps has always included job broadcasting for its clients as an integral part of its service. The Recruiter's Online Network invested so much energy in job distribution that they have rolled out a second company to exclusively manage the business.
With all of the claims and counter claims, it is terribly difficult to decide which of these services to use. Should you ever use two of them? Which are likely to stay in business?
In early April, we be publishing a report that tries to come to grips with these and other issues. Stay tuned.
After identifying about 25 competitors in the arena, we're betting that there are even more that we are unaware of. The services that have made our list have all been contacted and are in the process of filling out data sheets. If your company provides job posting services (job distribution) and hasn't been contacted, please let us know by sending email to gpryor@interbiznet.com.
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