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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


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© 1995. 1996 by IBN



C l i c k   o n c e   t o   r e c e i v e   o u r   o c c a s i o n a l   N e w s l e t t e r

December 07, 1996

Design Tips

Stop by Web Pages That Suck for a great tutorial on page design. They do it by tearing apart badly designed pages.

December 06, 1996

Need to Brush up on Your Java?

The Internet provides an interesting opportunity for education. Ziff-Davis (the company behind PC Magazine, and other computer periodicals) obviously realizing that has created ZD Net University (ZDU). Online courses are offers at considerably less than the correspondence course from your local college. For $4.95 a month you can choose as many courses as you can handle from subjects such as Lotus Notes, Java, PaintShop Pro, HotDog, and HTML. You can even earn OEContinuing Education Units, from the American Board of Education. Unfortunately they don,t have a course on time management, which is what you really need to keep up which the incredible learning curve of this thing. --Linda Wilson

December 05, 1996

Still More Search News

We've often thought of Excite, with its bright red interface and multiple search options as "the little engine that could" but of course didn't. That could all change with the announcement that Excite has bought WebCrawler, previously AOL,s exclusive search vehicle for their online service. Excite will develop a new search engine service for AOL to be called "AOL Search Powered by Excite" that will be available to AOL's more than 7 million. Excite also acquired Magellan and City.Net early this year. This development is likely to put Excite in the number 2 position behind Yahoo. Both AOL and Excite have said that they will explore ways to better integrate smart search capabilities throughout AOL's content channels, which should also translate into more opportunities for advertisers as well. --Linda Wilson

December 04, 1996

Infoseek Upgrades Its Engine

While Excite and Lycos enhance their offering by adding editorial content, Infoseek is taking the emphasis off of iZone, its content area, and instead focusing on power searching and attracting the business user. Last July, Infoseek introduced its new Infoseek Ultra search technology in beta. This new engine which claims to be faster and more accurate has been integrated into its search offerings and is the power behind Ultrasmart and Ultraseek. Ultrasmart allows "smart" queries in natural language and question format, and the results will include related topics and news items. Weary of a technology that "intuitively" knows what we are looking for, we will probably use Ultraseek, which most closely resembles their old service and allows both natural language searches and search expressions and the ability to search for links, domains, and titles. The Infoseek Ultra engine will also include real-time indexing which claims that URLs submitted to Infoseek are added instantly." How "real-time" remains to be seen (see yesterday's column on Lycos). The service is currently unavailable.

The engine also claims to remove dead links from the directory on a regular basis. Sounds interesting. We're sure to use this search engine, if only we can remember what it's called. Info-seek-ultra-seek-ultra-smart-seek? --Linda Wilson

December 03, 1996

Lycos Upgrades

Lycos, owned by America Online, has added four new enhancements to its services. Two of these improvements will be of interest to web marketers. The first called The URL Finder indicates whether or not your site has been indexed by Lycos. The second new feature, Real-Time Spidering, will index your site on the spot. This sounds great until you read that although your site was indexed and you see how it will appear in the catalog, it still won't be added for 2-4 more weeks. Other services on the site include Top 5% of the Web and Sites by Subject. Unfortunately adding your site to these editorial services is harder. It seems that inclusion to these groups is based on traffic to your site. --Linda Wilson

December 02, 1996


Search Engines in an attempt to remain competitive are adding more value and editorial content to their sites. Excite in addition to their search engine has acquired City.Net, added site reviews, an option to create a dynamic page based on personal preferences, and regional editions. The latest addition, Exciteseeing Tours, is a "how-to" service where celebrities, experts and web users share their expertise on a variety subjects. Each of the 225 tours already created provide several links in order to learn about subjects that range from sailing to job hunting. This can be an excellent opportunity to promote your site and others that you have strategic alliances with. The writer of the tour gets a byline and a link to their site, but once a topic is taken your opportunity may have passed. Web Marketers should also be aware that submitting your site to the Excite search engine, does not mean your site was considered for the Excite Reviews. If you think your site is worthy of editorial commentary, send an email to --Linda Wilson

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Try Freeloader

Check out the Archives....75 Weeks of Back issues including:

Week Ending December 01, 1996 Including:
  • Internet Commercials
  • More About Search Engines
  • Convenience Is King
  • PR Update
  • Evolution of Search Engines
  • Pathfinder Turns 2
Week Ending November 24, 1996 Including:
  • Fundamentals
  • Notable Bookmarks
  • Web Digest for Marketers
  • Effective Banners
  • Internet Fever
  • GIF Wizard
Week Ending November 17, 1996 Including:
  • Fundamentals
  • Sharrow
  • Advertising Tools
  • More Fundamentals
  • Wilson Internet Services
  • Editor and Publisher Interactive
Week Ending November 10, 1996 Including:
  • Gamelan
  • Design Excellence
  • Java
  • Superscape
  • The New 5 Ps
Week Ending November 3, 1996 Including:
  • Office Humor
  • High End and Personal
  • Net Post
  • Types of Links Redux
  • Who's Marketing Online
Week Ending October 27, 1996 Including:
  • WiReD IPO
  • Art and The Zen of Websites
  • Stalker Page
  • Dave Winer
  • Killer Websites
Week Ending October 20, 1996 Including:
  • The SOS
  • Do You Need A Website?
  • Big Boy Internets
  • 809 Phone Scam
  • Advertising Resources
Week Ending October 13, 1996 Including:
  • Little Email Things
  • Snorkeling The Web
  • Red Herring
  • Webmaster, Inc
Week Ending October 6, 1996 Including:
  • Len Duffy Interview
    • Marketing On The Web
    • Small Competitors
    • The Personal Touch
    • Integrating The Web Into Your Marketing
Week Ending September 29, 1996 Including:
  • How Much Will Your Website Cost?
  • The Jimmy Stewart Approach
  • Product Development
  • Components of Marketing
  • Back In The Saddle Again
  • Much, Much More
Complete Indexed Archives(17 months of marketing and design)

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All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941