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Hall Of Fame8 Corners of ECommerce
industry is on
the verge of
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
It's better to
All material on this
The New 5 Ps of Marketing
In general, we think that no one can screw up a website better than an advetising agency. Chiatt-Day has turned our head around. These graphics are from their delicious piece: "Mastering the New 5 P's of Marketing: How Not to be a Casualty of the Revolution"
The Center of the Universe
Well, at least the Java / Active-X / VRML Universe is covered by the folks a Gamelan. The site includes news, developer stuff and interesting things for end users. Bring your Netscape 3 or latest Explorer.
We didn't like the new look at first. We're so used to the shocking contrasts of current web design styles that the soft and subtle shadings wandered right by us. As we spent time on the site, we became convinced that ESpan has its users at the heart of its new design.
We hate, as you've seen, being reminded that our test browsers don't support Java. With our high end superfast gee whiz equipment, Java still craps out our machines with annoying frequency. Even with the negative message at the front end of our experience, we found the new ESpan to have a characteristic we rarely encouter on the Web: thoughtfulness.
A tour through their site shows that they've carefully tried to understand the needs of their customers. Where most sites "personalize" with a razor sharp appeal to a specific need, ESpan seems to support and nurture. A set of very well organized links and tools provide job hunters and HR professionals both with useful resources.
The gentle colors, strange as they seem initially, serve to support the site's objective of making your interaction with ESpan an effective experience.
Take a look. It's very, very nice.
We've been counseling our clients to design for Netscape 2.0 generation products until the 3.0 generation (including Internet Explorer) stops crashing our machines. This is, we think, the growing conventional wisdom. If you want to keep your users happy, don't grow too far beyond their technology. Outside of the rarified environment of Web development, browsers are at last year's revisions. It was the same last year.
It's probably good news for the Java developers. Those rush schedules still have some breathing room in them.
We're very pleased to introduce SuperScape, our new sponsor. They are the creators of Viscape, a Microsoft ActiveX control and Netscape Navigator plugin that lets you explore and interact with rich realtime 3-D worlds across the World Wide Web. Check'em out and tell them we sent you.
We've been buried in detailed market research and have come away with a deepened respect for CyberAtlas. It's both a comprehensive look at web demographics and a superb piece of information design. If you want to help someone understand the large trends in the market, pouint them to CyberAtlas.
We've started to notice that a few marketers are acknowledging the flood of end-of-the-week newsletters. Our mailboxes grow to the point of complete unmanagability on Thursdays and Fridays. Really, we want to read all of that stuff, so we save it for a while. But, when it comes in the flood it better be good.
Take a look at the Archives. We've indexed all the past issues with topic pointers.
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