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8 Corners of ECommerce

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Professor Pete
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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


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property of IBN
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You may download
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use. Redistribution
without permission
is strictly
All material on
this site is
© 1995. 1996 by IBN



C l i c k   o n c e   t o   r e c e i v e   o u r   o c c a s i o n a l   N e w s l e t t e r

October 10, 1996

Webmaster, Inc

We were actually looking for the "How To Be A Webmaster" material on Wemaster Magazine's site. (It promises to be a useful discussion). So, we typed into our browser and ended up at the home of Webmaster, Inc. It shows you the power of a good domain name.

It was also our good fortune. Webmaster, Inc is a web tools developer with a stream of products including a chat system and a mailing list/ news manager. Give them a look.

October 9, 1996

Red Herring Magazine

It's long overdue....We've added Red Herring Magazine to our "Hall Of Fame". The print version of the magazine is a must read in the Silicon Valley entrepreneurial community. It focuses on financing and start up trends in our blossoming digital universe.

The Red Herring Website includes:

We particularly enjoyed the business analysis of EarthWeb.

October 8, 1996

The Little Things

Email can be your greatest tool. But, getting it right is not completely straightforward. Every email handler (Eudora, Netscape, Claris Mail, Internet Explorer) offers you the opportunity to use a "signature". Our mail-baskets overflow with clever signature sayings and illustrations. It seems that basic business sense gets lost in the rush to cleverness.

Your standard business signature should include:

  • Your Name
  • Your Business Address
  • E-mail Address (optional)
  • Web URL
  • Business Phone and Fax Number
Leave the clever sayings alone until you get the little things right.

October 7, 1996

If The Web Was An Ocean

In the jungle, five miles down a dirt road, next to a lush tropical waterfall, we stood next to a fellow wearing a T-shirt emblazoned with

Our week-long sojourn (without access to the net) was only modestly punctuated by web references. We watched "real" surfers master "real" waves. The websurfing analogy must have been the brainchild of a landlocked theorist. Meanwhile, we snorkled and found a more web-like experience. With special goggles and navigating equipment (flippers), we were able to observe, catalog and participate in a different world. With the right "cookies" (literally), the fish interrupted their activities to play with us. Hours and hours of watching and interacting in this new (to us) medium raised the question: Why isn't it called Web-snorkeling?

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Try Freeloader

Check out the Archives....54 Weeks of Back issues including:

Week Ending October 13, 1996 Including:
  • Little Email Things
  • Snorkeling The Web
  • Red Herring
  • Webmaster, Inc
Week Ending October 6, 1996 Including:
  • Len Duffy Interview
    • Marketing On The Web
    • Small Competitors
    • The Personal Touch
    • Integrating The Web Into Your Marketing
Week Ending September 29, 1996 Including:
  • How Much Will Your Website Cost?
  • The Jimmy Stewart Approach
  • Product Development
  • Components of Marketing
  • Back In The Saddle Again
  • Much, Much More
Two Weeks Ending September 22, 1996 Including:
  • Negotiating Website Agreements
  • Personal Agents
  • Link Auction
  • The Customer's Heart
  • Thunder Lizard
  • Much, Much More
September 07, 1996 Including:
  • AT&T Business Network
  • Placing
  • Comparing Ad Brokers
  • Direct Email Marketer's Association
  • Lots of Tidbits
  • Much, Much More
August 24 1996 Including:
  • Search Voyeur
  • Who's Making Money
  • Simplicity In Design
  • New Thinking
  • Design For Navigation
  • International Usability
  • August 17 1996 Including:
    • Regional Yahoos
    • Big Dreams
    • Copy Editors
    • Cool Net Statistics Presentations
    • Browser Search
    • Give It Away To Keep It
  • August 10 1996 Including:
    • Useful Page Tools
    • Web Nuggets
    • Tropical Jim: Web Hero
    • Snafus And Apologies
    • Bright Spots At Apple
    • Mediums Are Not Markets
  • August 03 1996 (two weeks) Including:
    • Net Business Daily
    • The Project Oriented Economy
    • The Importance Of Customers
    • Computer Law Observer
    • 8 Corners Of ECommerce
    • Who's Doing Business
  • July 20 1996 Including:
    • Paying Viewers To See Ads
    • Grumpy About Apple
    • More Net Statistics
    • How Not To: I-Watch
    • Godzilla Uber Alles
  • July 13 1996 Including:
    • Multimedia Web
    • Selling Ads
    • An SIG Pidgin
    • News From The Front
    • Absolut-ly Fabulous
    • Tripod Redux
    • Jobs For Web Designers
  • July 06 1996 Including:
    • Makeovers R Us
    • JAvaScript Tip Of the Week
    • Microsoft Viruses
    • Sega Surfing
    • Jobs For Web Designers
    • Informant
    • IDML

    Contacting Us
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    All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941