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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


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All material on
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© 1995. 1996 by IBN



C l i c k   o n c e   t o   r e c e i v e   o u r   o c c a s i o n a l   N e w s l e t t e r

October 25, 1996

Dave Winer

We haven't mentioned Dave Winer's great periodic website (DaveNet) in a long time. It's a terribly interesting phenomenon that tells a lot about some evolutionary patterns for the Web.

Dave is, first and foremost, a software developer. It's easy to forget when he's on target an musing about the Web's future and key software industry players. He mixes his life's moodswings and analysis with breathtaking ease.

As a reader, it takes a couple of years to notice the rhythms in Dave's output. You don't hear much from him when he's developing software. You hear a lot from him when he goes into marketing or planning modes.

The net result is a delightful newsletter, chock full of insight and personality. It arrives in random lumpy batches (none for weeks then three days in a row). We always read them and usuall learn something.

October 24, 1996

WiReD IPO Back In The Closet

The on again off again IPO from WiReD Ventures is off again. The amazing part of this story is an email lesson for us all. Though WiReD goes to some lengths to deny the story, the triggering event seems to have been the posting of internal email to the Well (a pioneering online system).

In the process of moving through the formal stages of an IPO, there is a required "quiet period". Company members are forbidden from feeding the market any more than is stated in their prospectus. As you may know, the WiReD IPO was taking quite a bit of heat in certain quarters of the press. As an internal response, WiReD's management circulated a piece of internal email reminding employees of the accomplishments of the past couple years.

Unfortunately, someone posted the mail to the Well (which is as good as posting it to the net at large). The resulting controversy appears to have triggered the firestorm that resulted in the IPO being withdrawn.

The lessons are one of two:

  • Email will reproduce itself so watch out, or
  • If you want to back out of a souring deal, learn to blame it on email.

We're not sure which one they learned at WiReD.

October 23, 1996


Is it a big deal? Although we tend to downplay the ultimate role of privacy in the evolution of the Internet, it seems to be a big (and getting bigger) bugaboo. For a comprehensive picture, take a look at the Stalker's Home Page. It's not really a collection of tools for stalkers, it's more of an alarmist's look at the potential of the net to invade privacy.

October 21, 1996

Design Excellence

We've been fans of David Siegel's High Five Awards for a very long time. Although everybody knows that each design application requires a different solution, Siegel tirelessly champions a certain design perspective. It's somewhat limited by its emphasis on similarities with print media, but at least he's doing it.

If you haven't seen it, visit a local bookstore and checkout a copy of Siegel's new book Creating Killer Websites. More of the same and better. The website built to support marketing of the book, killersites. is a great source of design inspiration and tools. We found a gem in the links section called Art and The Zen of Websites.

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Try Freeloader

Check out the Archives....75 Weeks of Back issues including:

Week Ending October 27, 1996 Including:
  • WiReD IPO
  • Art and The Zen of Websites
  • Stalker Page
  • Dave Winer
  • Killer Websites
Week Ending October 20, 1996 Including:
  • The SOS
  • Do You Need A Website?
  • Big Boy Internets
  • 809 Phone Scam
  • Advertising Resources
Week Ending October 13, 1996 Including:
  • Little Email Things
  • Snorkeling The Web
  • Red Herring
  • Webmaster, Inc
Week Ending October 6, 1996 Including:
  • Len Duffy Interview
    • Marketing On The Web
    • Small Competitors
    • The Personal Touch
    • Integrating The Web Into Your Marketing
Week Ending September 29, 1996 Including:
  • How Much Will Your Website Cost?
  • The Jimmy Stewart Approach
  • Product Development
  • Components of Marketing
  • Back In The Saddle Again
  • Much, Much More
Two Weeks Ending September 22, 1996 Including:
  • Negotiating Website Agreements
  • Personal Agents
  • Link Auction
  • The Customer's Heart
  • Thunder Lizard
  • Much, Much More
September 07, 1996 Including:
  • AT&T Business Network
  • Placing
  • Comparing Ad Brokers
  • Direct Email Marketer's Association
  • Lots of Tidbits
  • Much, Much More
August 24 1996 Including:
  • Search Voyeur
  • Who's Making Money
  • Simplicity In Design
  • New Thinking
  • Design For Navigation
  • International Usability
  • August 17 1996 Including:
    • Regional Yahoos
    • Big Dreams
    • Copy Editors
    • Cool Net Statistics Presentations
    • Browser Search
    • Give It Away To Keep It
  • August 10 1996 Including:
    • Useful Page Tools
    • Web Nuggets
    • Tropical Jim: Web Hero
    • Snafus And Apologies
    • Bright Spots At Apple
    • Mediums Are Not Markets
  • August 03 1996 (two weeks) Including:
    • Net Business Daily
    • The Project Oriented Economy
    • The Importance Of Customers
    • Computer Law Observer
    • 8 Corners Of ECommerce
    • Who's Doing Business
  • July 20 1996 Including:
    • Paying Viewers To See Ads
    • Grumpy About Apple
    • More Net Statistics
    • How Not To: I-Watch
    • Godzilla Uber Alles
  • July 13 1996 Including:
    • Multimedia Web
    • Selling Ads
    • An SIG Pidgin
    • News From The Front
    • Absolut-ly Fabulous
    • Tripod Redux
    • Jobs For Web Designers
  • July 06 1996 Including:
    • Makeovers R Us
    • JAvaScript Tip Of the Week
    • Microsoft Viruses
    • Sega Surfing
    • Jobs For Web Designers
    • Informant
    • IDML

    Contacting Us
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    All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941