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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


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All material on
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© 1995. 1996 by IBN



C l i c k   o n c e   t o   r e c e i v e   o u r   o c c a s i o n a l   N e w s l e t t e r

November 15, 1996

Keeping The Fundamentals Fresh

Success and Growth, unless you're lucky enough to find the perfect wave, are a process of repeatedly returning to the fundamentals. Sometimes it happens by force, sometimes by accident and, less frequently, it happens by choice. Today's Nugget, Internet Marketing: Strategies and Implementation is yet another return to those basics.

November 14, 1996


In the background, the computer is working hard to take the skips out of Pachabel's "Canon". Sounds like the folks at Sharrow keep a keyboard next to their computer. Unfortunately for us, the tune always evokes images of the death scene in "Soylent Green" or a late 80s commercial for a rehab or the bland interior of a funeral home. We we're surprised that the musical choice evoked a sense of calm as we bounced through Sharrow's site.

It's a sharp contrast to the content which is jangly and delightful. The folks at Sharrow just can't take themselves too seriously. That's a nice change from the "normal" marketing website.

But don't visit them for the tunes. Underneath the playful exterior, Sharrow is deadly earnest about the role of marketing in web development. They've put together a long, detailed and very useful piece called: An Examination of Alternative Marketing Organization Models for Use in a Re-structuring within a Fictional Book and Software Publishing Company The rest of the material is equally heady and fun. If you're in a medium to large organization and interested in seeing the fleshed out impacts of the web on your company, look them over.

November 13, 1996

Wilson Internet Services

Ralph Wilson has painstakingly evolved a major marketing resource. Take a look at the Marketing Info Center. It contains solid tutorials on banner ad placement, website design and links to all sorts of delightful tools. It's a gem.

Wilson's approach, which we think is repeatable in other arenas, is to provide solid sound advice mixed with a hard-sell. He seems to believe, as we do, that our success is totally dependent on our customer's success. He doesn't take the responsibility lightly. WilsonWeb (the frontdoor) is a gateway to understanding the puts and takes in the web marketing game. We're fans.

November 12, 1996

Direct Marketing World

We like Direct Marketing World (though we get the sense that the site hasn't lived up to their hopes). Their archives include three great articles:

Our favorite banner ad of recent days says:

Good design doesn't have to be expensive, Bad design always is.

November 11, 1996

Thinking About It

Running a website as a part of your business makes you a publisher. Although it is easy to overuse the analogy between print and the Web, it is also easy to dismiss it. Editor and Publisher Interactive is another site you should bookmark and visit occasionally. Targeted at the Newspaper industry, the tries to walk the line between being informative (regular critical news pieces) and instructive (articles on ad placement).

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Try Freeloader

Check out the Archives....75 Weeks of Back issues including:

Week Ending November 10, 1996 Including:
  • Gamelan
  • Design Excellence
  • Java
  • Superscape
  • The New 5 Ps
Week Ending November 3, 1996 Including:
  • Office Humor
  • High End and Personal
  • Net Post
  • Types of Links Redux
  • Who's Marketing Online
Week Ending October 27, 1996 Including:
  • WiReD IPO
  • Art and The Zen of Websites
  • Stalker Page
  • Dave Winer
  • Killer Websites
Week Ending October 20, 1996 Including:
  • The SOS
  • Do You Need A Website?
  • Big Boy Internets
  • 809 Phone Scam
  • Advertising Resources
Week Ending October 13, 1996 Including:
  • Little Email Things
  • Snorkeling The Web
  • Red Herring
  • Webmaster, Inc
Week Ending October 6, 1996 Including:
  • Len Duffy Interview
    • Marketing On The Web
    • Small Competitors
    • The Personal Touch
    • Integrating The Web Into Your Marketing
Week Ending September 29, 1996 Including:
  • How Much Will Your Website Cost?
  • The Jimmy Stewart Approach
  • Product Development
  • Components of Marketing
  • Back In The Saddle Again
  • Much, Much More
Complete Indexed Archives(17 months of marketing and design)

Contacting Us
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All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941