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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


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All material on
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© 1995. 1996 by IBN



C l i c k   o n c e   t o   r e c e i v e   o u r   o c c a s i o n a l   N e w s l e t t e r

November 2, 1996

Net Post

When we're at a loss for words, we sometimes visit Charlie Sayer's Who's Marketing Online. If you hurry over, you'll see that Charlie has dressed the site up for Haloween. Current features include some web horror stories. Today's Business tip on WMO is a pointer to Net Post.

We took a look.

Eric Ward, the person behind Net Post has set an interesting standard. After you've digested all of the slick graphics you can stomach, drop by Net Post. Rather than baffling with bs, the site dazzles with brilliance. Ward presents a well constructed powerful piece of direct marketing copy with few adornments. As we read through the material, we were compelled forward by the intrinsic value of the material rather than a set of gimmicks.

If you're thinking about site design, we think that Net Post sets a very interesting standard for effective marketing on the web.

October 31, 1996

Office Humor

Seen on a Kinko's self service machine:

  • Indecent 10 years before its time
  • Shameless 5 years before its time
  • Daring 1 year before its time
  • Smart ------
  • Visionary 1 year after its time
  • Hideous 10 years after its time
  • Ridiculous 20 years after its time
  • Amusing 30 years after its time
  • Quaint 50 years after its time
  • Charming 70 years after its time
  • Romantic 100 years after its time
  • Beautiful 150 years after its time

October 30, 1996

New IBN Product

The wraps are coming off. The 1997 Electronic Recruiting Index website is ready for your perusal. This year's volume picks up where the 1996 Edition (and The Recruiter's Internet Survival Guide) left off. It includes reviews of 3500 Employment Industry websites, strategy, tactics, forecasts and trend analysis. Check out the new site.

We're offering special prepublication rates on the report through December 1, 1996. If you're in advertising, media placement or the Employment Industry, this report is a must read

October 29, 1996

High End and Personal

For a front end cost of about $90K (from Interactive Age) Broadvision delivers a very high end suite of Web personalization tools. We're not suggesting that you run right out and buy the software. Rather, take a look at their site, particularly the customer projects section. This is one of the pieces of the future. By this time next year, this sort of capability will be available at significantly more affordable prices. TAke a close look, this is where you are heading.

While the price of the software (or a functional equivalent) will drop, the engineering and design costs will remain roughly fixed. As you browse through Broadvision's material, start planning your staffing for the big projects next year.

October 28, 1996

Types of Links

Our Article on Link Types begins:

You weave the foundation for your web enterprise from a series of links. We're very clear that the depth and quality of your inbound links constitute the commercial infrastructure, the playing field, of your enterprise. Since we're located within eyesight of the Golden Gate Bridge, it's hard to avoid the suspension metaphor. Links are the suspension and bridge that allow traffic into your site. By definition, the relationship has to be two way. You must offer some sort of outbound links as a part of your traffic development.

We think that there are several discrete types of inbound link. They vary in quality and effectiveness. Since, for all intents and purposes, your operation *begins* at the inbound link, we think that it's critical to manage them.

It goes on to describe the process of maturing productive relationships based on links. Read (or reread) the whole article.

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Try Freeloader

Check out the Archives....75 Weeks of Back issues including:

Week Ending October 27, 1996 Including:
  • WiReD IPO
  • Art and The Zen of Websites
  • Stalker Page
  • Dave Winer
  • Killer Websites
Week Ending October 20, 1996 Including:
  • The SOS
  • Do You Need A Website?
  • Big Boy Internets
  • 809 Phone Scam
  • Advertising Resources
Week Ending October 13, 1996 Including:
  • Little Email Things
  • Snorkeling The Web
  • Red Herring
  • Webmaster, Inc
Week Ending October 6, 1996 Including:
  • Len Duffy Interview
    • Marketing On The Web
    • Small Competitors
    • The Personal Touch
    • Integrating The Web Into Your Marketing
Week Ending September 29, 1996 Including:
  • How Much Will Your Website Cost?
  • The Jimmy Stewart Approach
  • Product Development
  • Components of Marketing
  • Back In The Saddle Again
  • Much, Much More
Two Weeks Ending September 22, 1996 Including:
  • Negotiating Website Agreements
  • Personal Agents
  • Link Auction
  • The Customer's Heart
  • Thunder Lizard
  • Much, Much More
September 07, 1996 Including:
  • AT&T Business Network
  • Placing
  • Comparing Ad Brokers
  • Direct Email Marketer's Association
  • Lots of Tidbits
  • Much, Much More
August 24 1996 Including:
  • Search Voyeur
  • Who's Making Money
  • Simplicity In Design
  • New Thinking
  • Design For Navigation
  • International Usability
  • August 17 1996 Including:
    • Regional Yahoos
    • Big Dreams
    • Copy Editors
    • Cool Net Statistics Presentations
    • Browser Search
    • Give It Away To Keep It
  • August 10 1996 Including:
    • Useful Page Tools
    • Web Nuggets
    • Tropical Jim: Web Hero
    • Snafus And Apologies
    • Bright Spots At Apple
    • Mediums Are Not Markets
  • August 03 1996 (two weeks) Including:
    • Net Business Daily
    • The Project Oriented Economy
    • The Importance Of Customers
    • Computer Law Observer
    • 8 Corners Of ECommerce
    • Who's Doing Business
  • July 20 1996 Including:
    • Paying Viewers To See Ads
    • Grumpy About Apple
    • More Net Statistics
    • How Not To: I-Watch
    • Godzilla Uber Alles
  • July 13 1996 Including:
    • Multimedia Web
    • Selling Ads
    • An SIG Pidgin
    • News From The Front
    • Absolut-ly Fabulous
    • Tripod Redux
    • Jobs For Web Designers
  • July 06 1996 Including:
    • Makeovers R Us
    • JAvaScript Tip Of the Week
    • Microsoft Viruses
    • Sega Surfing
    • Jobs For Web Designers
    • Informant
    • IDML

    Contacting Us
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    All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941