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Zappos: A Culture of Success through Customer Service (October 17, 2011) interbiznet is pleased to present an eSkill Customer Case Study. Zappos: A Culture of Success through Customer Service Customer overview Founder Nick Swinmurn started Zappos in 1999 after his frustration with mall shopping convinced him that there had to be a better way to find the shoes you want in the color you want and in the right size. Tony Hsieh came on board and made Nick's vision a reality, and propelled the company to over $1 billion in annual gross merchandise sales. Hsieh's commitment to maintaining the energy, innovation, and community feeling of a start-up earned the company a place on Fortune magazine's annual list of Best Companies to Work For in both 2009 and 2010.
Business challenge
2. Keep turnover rates low in customer service. Solution Zappos found eSkill. It started with just a typing test, but eSkill's wide range of testing products, ease of use, and compelling price point, as well as the ability to customize content, made a longer-term partnership a natural choice. Zappos now uses eSkill tests to screen for two of their most critical positions: content managers and customer service representatives. Their content managers need to be well versed in Zappos products, and able to write concise, accurate, and grammatically correct product descriptions that inspire customers to buy. Zappos uses eSkill's grammar, typing, and product review tests to sift through the volume of applicants remotely, instead of bringing each one into the office. With all of the awards and attention, the stakes and expectations for Zappos customer service representatives are incredibly high. Their interaction with clients on the phone and on instant chat requires proficiency in grammar, typing, and the company's intranet. eSkill's remote testing in these competencies helps recruiters quickly identify the best possible candidates in an efficient way.
eSkill's suite of online testing programs makes it easy for Zappos to evolve their hiring process as they evolve as a company. After partnering with eSkill, Zappos has experienced:
From pre-employment testing to skills gap testing, eSkill's services are easy-to-use, low-risk, and feature competitive pricing plans so any company can assess as many prospects - and present employees - as needed.
From primary work skills to high-level software, eSkill's bank of 100% customizable, easy-to-create tests offers the largest selection of professional subjects available. Clients are even able to add their own content to quickly and efficiently identify the best talent. Learn more at www.eSkill.com. "The wide variety and customizability of eSkill's online testing allows us to pre-screen many of our candidates before they even get in the door. And this is key, because once a potential hire shows he/she possesses the skills necessary to do the job, our recruiters can concentrate on the second-and equally important-part of the screening process: the cultural fit. eSkill helps us assess a high volume of candidates in a fast, easy and efficient way." Permalink . - . Todays Bugler . - . Email this article . - . Readership Feedback
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