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Smartpost Expands Diversity Reach To Support Growing Employer Demands

(August 18, 2011)

Smartpost expands diversity reach to support growing employer demands
Offering hundreds of diversity and women focused sites to recruit this highly sought after talent pool

SmartPost, the innovative online job posting and sourcing product from Bernard Hodes Group, continues to expand its growing e-media library in support of diversity initiatives for its customers.

Finding and attracting diversity talent still remains a top priority for many employers, even as hiring activities have slowed. Diversity recruitment continues to be attached to long-term business critical goals which are tightly aligned to the growth and success of their companies. Employers recognize that the collaboration of different cultures, ideas, and perspectives is an organizational asset that brings forth greater creativity and innovation in their workplace.

As companies look for ways to embrace and drive these diversity initiatives, they must have the right tools to support their HR teams who take the lead on increasing visibility, building employer brand recognition, and attracting these high profile candidates. SmartPost seamlessly supports these efforts by offering recruiters instant and easy access to hundreds of diversity job boards and sourcing destinations.

The SmartPost system identifies, recommends and distributes job openings to the most targeted sites based on several key criteria. Recruiters no longer have to know all the sourcing opportunities available to them as the SmartPost media recommendations engine helps them target only the most relevant sites for their needs. SmartPost also tracks and measures all source of hire data back into their ATS or Talent Management System so recruiting strategies can continue to be honed for ROI and performance.

"By using SmartPost, our customer's can ensure that diversity initiatives are integrated into the fabric of their recruiting strategies," said Carmen Doherty, VP and senior director for SmartPost. "Our client's recognize that in today's global marketplace they must have access to the best and brightest candidates with varied perspectives, skills, and experiences—and the depth and breadth of the SmartPost e-media library helps them do that."

Even today, diversity recruiting still includes the efforts companies are making towards hiring more women into their organizations. SmartPost has recently added several leading women-oriented sourcing destinations into its diversity channel, including WomensJobList. WomensJobList successfully matches thousands of job seekers with hundreds of companies all with the common goal of promoting diversity in the workplace and to tear down walls that create barriers to progress for everyone.

"Joining forces with SmartPost will allow WomensJobList to become accessible to an even larger client base and give our candidates access to more companies that seek to promote women inclusion within their workforce," said Meghan Kirk, Director of Marketing for WomensJobList. "We view our new relationship with SmartPost as a big step forward for the diversity recruiting marketplace."

About SmartPost
SmartPost, from Bernard Hodes Group, optimizes any organization's recruitment marketing investment with a software solution that uniquely combines innovative job posting and sourcing technology with customer service and strategic consulting. The thousands of options inside SmartPost's job distribution channels offer the greatest reach in the industry, including posting opportunities only available to SmartPost clients through strong media partnerships. SmartPost can recommend the most effective job boards, communities and affinity sites, which along with its one-stop billing system and industry-leading descriptive, accurate metrics enrich recruitment management and enhance decision-making. SmartPost delivers improved recruiting results and bottom-line ROI. SmartPost is available from and through leading ATS/TMS systems.

About Bernard Hodes Group
Bernard Hodes Group offers innovative solutions and strategies to help companies find, keep and engage the best possible talent. Partnering with clients, Hodes offers a full array of integrated solutions, including: recruitment communications and support, strategic planning, hiring process assessments, and staffing technology ( Headquartered in New York, with over 80 offices and affiliates around the globe, Bernard Hodes Group is a part of Omnicom Group Inc. ( - a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About WomensJobList
Founded in 1999, gives employers a tool to promote diversity and inclusion within the workplace and to provide job seekers with easy access to those companies. Each job posted on WomensJobList appears on the leading websites for women as ranked by Forbes Magazine top 100. Leveraging this network makes your job posting visible to thousands of both active and passive candidates.

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