1. Keep your video brief and direct:
Videos on the web should run no longer than two minutes in length and should focus on a single topic. Employing this tactic will get your message across and greatly increase the chance of a viewer watching the entire video. The videos that receive the most hits on CareerTV's website time in around ninety seconds.

2. Don't use actors, teleprompters, or staged actions:
Today's talent wants a "Reality TV," look at your company. They need to see real people doing real work. We've learned that nothing stops a video view faster than actors or staged work encounters. The fact is, these tactics are not real, and cause the viewer to question what you're hiding.

3. Condense your feedback:
Many clients have multiple departments view the draft of their video before it is posted online. Problems occur when members from the Marketing, Legal, and HR departments send separate and sometimes contradictory feedback to the video editors and producers. The best thing to do is organize your feedback and schedule a conference call with the producer to go over the individual points.

4. Security:
Make sure your building or complex security team has been informed about your shoot date. We had an unfortunate encounter during a shoot on Wall Street where one of our photographers was almost tackled by an armed guard. It was a misunderstanding of course, but one that took time away from the shoot and put everyone on edge.

5. One year life span:
Today's talent are using the web more and more for content. They expect to come to a web page and see fresh, interactive, and intuitive content. Videos get old fast. Hair clothing, and electronic equipment changes, your building changes, and your staff changes. Videos have one-year lifespan, so keep them short, keep them direct, and keep them coming.

Colleen Gildea . - . Permalink . - . Today's Bugler . - . Send To a Friend . - . Readership Feedback . - .

DirectEmployers Association's purpose is to develop and manage the JobCentral National Labor Exchange.

It's related Internet systems and software helps employers increase labor market efficiency and drastically reduce recruiting costs.

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