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Read Today's Bugler Read current Blogging News: BERT Download Authoria's complimentary white paper - Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need? Kennedy Presentation: Adventures In Search Video. Presentation from John Sumser, Recruiting Is A Conversation is available for download. Flipping the Funnel (May 03, 2006) Heather Hamilton is a Microsoft Recruiter and legendary blogger. Long term readers will remember earlier times in which she graced these pages. Heather is at the heart of the evolution of blogging as a Recruiting form. Recently, she joined a number of other Blogging luminaries at ERE as a part of this panel:
More interesting was her approach to vendors at the conference. In a piece called "Vendors and conferences and flipping the funnel", Heather offered vendors the chance to book her time:
I think Heather's move is a bellwether. Disintermediation, the process by which the web removes friction from economic activity, always results in flatter, more intimate, less hierarchical communications and decision making. It is the driving force behind blogging, unconferences and ad hoc communication tools like Twitter. With disintermediation comes ever stronger customer power. As she notes in the comments to her article,
The one vendor who took her up on her offer generated amazing results:
The current harsh distinctions between experts, audiences, vendors and customers are starting to morph. It's nearly impossible to believe that only one vendor was willing to take Heather up on her offer. She is one of the most consistently influential voices in online Recruiting. (She may have disqualified herself as an active buyer but her influence is extraordinary.) That tells you a lot about how marketing is working these days.
John Sumser © TwoColorHat. All Rights Reserved.
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