(April 25, 2007) It's been a long time since I recommended a
blog. For the most part, few are consistently useful enough to merit routine
attention. Fighting through the navel gazing that passes for transparency and
into the act of real content creation is too much work for most bloggers.
There's a culture clash inside office
buildings where workers from the busyness economy sit in cubicles next to
workers from the burst economy — web workers. Yes, that's right: even if you
work as a corporate employee in an office building, you may still be a web
worker, using the Web for radical and unconventional productivity. If you
are, your coworkers who don't get how the Web changes work may think you're
a malingerer, given your incessant online connecting and surfing combined
with your lack of attention to the old rules of work. (Emphasis
The busyness economy works on face time,
incremental improvement, strategic long-term planning, return on investment,
and hierarchical control. The burst economy, enabled by the Web, works on
innovation, flat knowledge networks, and discontinuous productivity:
We need the busy AND the burst economy. The
busy economy gives us our groceries, our electrical power, and our
newspapers every morning. However, many companies will find themselves at
risk of not benefiting from the hyperproductivity of the burst economy
because to the busy, it looks like an excuse for slacking off rather than
With gems like
5 Reasons to Use a Paper To Do List, the blog routinely shows that its
audience is not trend watchers. The team behind Web Worker Daily focuses on
making the trends intelligible to the people being impacted by them. It's social
criticism of a sorts...the kind of anthropology that helps a reader navigate the
terrain they're in.
While RSS and community without purpose
filtration systems will feed you a flow of material that you don't want, there
are many useful media sources that try to give you what you need. Having that
level of service is what distinguishes a useful tool from a river of noise.
I'd recommend taking s long look at
Web Worker Daily. You just might want
to read it on a regular basis,
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