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John Sumser presents the interbiznet Bugler

interbiznet presents The Bugler

February 9, 2007

Recruiting Ecology III
Read John Sumser's article in the Electronic Recruiting News.

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US Employment Situation Summary:
Total Employment and the Labor Force (Household Survey Data) In January, both total employment (146.0 million) and the employment-popu- lation ratio (63.3 percent) were essentially unchanged. The civilian labor force (153.0 million) and the labor force participation rate (66.3 percent) were also about the same as in December. The participation rate in January was 0.3 percentage point higher than a year earlier. (Available as table A-1.) (Bureau of Labor Statistics)

Reveille and Hyperbole:
Ascentis Corporation, makers of HROffice, announced that HRMS Solutions, Inc was named Ascentis Business Partner of the Year for achieving top producer status in 2006.

Jobster announced that it's going to provide a jobs channel on FaceBook, the wildly popular social-networking site favored by 17-25 year-olds. That's announcement enough. But the way in which Jobster approaches this new partnership has the potential of changing the recruitment landscape – by creating a matchmaking system that goes beyond conventional social networking.

CareerTours, a national recruiting resource, and Yavapai Regional Medical Center (YRMC) have partnered to provide registered nurses from around the US with live experiences of "a day in the life" working at the hospital in Prescott, AZ.

WORKfor, LLC and the founders of HVAC Agent, Plumbing Agent and Electrical Agent announce the launch of their newest job site, Just Dispatchers will focus exclusively on helping experienced dispatchers get connected with the best employers across the United States and Canada.

Employee handbooks are more important than ever as employers face rapid changes in technology, societal norms and worker expectations. Thompson's Employee Handbook Builder breaks new ground with an intuitive, web-based system that allows businesses to create customized handbooks compliant with federal and state laws.

Z is wholly focused on making internship programs a powerful remedy to close the gap between classroom learning and workplace competency to prepare emerging professionals for career success. Download a copy of their Workforce Readiness Report.

Deck Chairs:
Taleo (Nasdaq: TLEO), the leading provider of on demand talent management solutions, announced that technology executive Gary Bloom will join its Board of Directors. Mr. Bloom's election to the Taleo Board of Directors is effective February 8, 2007.  . . . 

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Couldn't Pass This Up:
Women Are Sending Men What They Really Want This Valentine's Day The old Valentine's cliché: chocolates, red roses, a bottle of nice champagne. The problem: most gifts are geared toward women, while men receive the usual standard pair of red heart boxers. But not this year. This Valentine's Day, women are making a sexy statement by sending their husbands and boyfriends a pair of red, lace panties in the mail. This online gift from says 'I'm still in love with you. You're cuter than ever. You don't have to get me chocolates or flowers this year -- let's just be together.'

Friday Fun: Announces Top 10 Ads Worldwide announces its annual list of top 10 ads, worldwide. Apple's "PC vs Mac" TV commercials are #1 among the most creative branding, positioning and direct response ads. Humor, simplicity, and surprising plot twists are the major themes worldwide. Apple's "PC vs Mac" TV commercials are #1 on's annual list of the world's most creative ads. Winners also include a world record radio spot, and coupons that ask you to pay more. "Humor, surprising plot twists, and simplicity are among the most popular advertising techniques this year," said Steve McNamara, AdCracker's Creative Director. "There is also increasing parity in advertising creativity around the world, with ideas that work in any language." The AdCracker Awards focus on ads that display branding, positioning and direct response techniques. This year, six TV commercials, three print ads and one radio spot comprise the top 10. You can see all ads at Here are the first five:

       # 1  "PC vs Mac" for Apple, USA. The ads in this campaign use multiple advertising techniques, such as personification and conflict, to characterize the brand and depict product benefits. All in a simple format -- two guys interacting on a white background. The Apple ads accomplish so much, so easily, that they come in at #1.

       # 2  "Huggies Rock" is the title of a charming TVC from Israel featuring toddlers playing adult roles at work and home. But this commercial goes beyond cute kids and evocative music. There's a philosophical message for adults about life here. And that extra layer earns it a spot in our top 10.

       # 3  A print campaign titled "Slim" for Levi Strauss & Co., India. These ads use a thin-line illustration style to communicate a Unique Selling Proposition, which also helps the ads leap off the page. Simple sells.

       # 4  "Worlds shortest radio advertisement" for the Guinness Book of Records, Norway. A one-of-a-kind, world-record, radio spot. Once you hear it, you won't forget it. Which is more than can be said of the other 2,862 radio spots you probably heard last year.

       # 5  "Suicide" for Electrolux, China.

Here comes the People's Republic with this TVC showing a woman saving a suicide leaper with her Electrolux vacuum cleaner. This ad made it into the top 10 with the help of a gutsy tag line, "It really sucks."

You can see all 10 winners at

About the AdCracker Awards. AdCracker Award nominations were open to all commercial communications with persuasive intent, published during 2006. Registered AdCracker CD and online users, about 1000 ad and marketing pros worldwide, voted on a selection of nominations. The final award winners are judged on excellence in 1) branding, 2) positioning, or 3) direct response techniques.

AdCracker is an interactive tool to trigger advertising and marketing concepts. was launched in 1999, with Internet sales of AdCracker CD beginning in 2001. AdCracker CD and Online Access are used in over 90 countries by ad agencies, Fortune 500 marcom departments, schools and small businesses.

Media contact: Steve McNamara, Creative Director. Phone: 888-559-6535 or 760 815 4063. Email: pa06 at adcracker dot com.

Steve McNamara AdCracker 541.344.5089 Guide to Top Specialty Boards
Where Top Candidates Seek Career Opportunites
Accounting / Finance
Accounting / Finance
Call Center
Drivers / Trucking
Employee Benefits
Enviro/Occup. Health & Safety
Health / Medical
Health / Medical
Hispanic / Bilingual
Hotels / Hospitality
Regional - Orlando, FL
Regional - DE, NJ, NY, PA
Security Clearance
Tax Specialists
Telecom / Wireless
For more Specialty Boards, visit:
Employer's Corner on

Deep Release:

Free white paper: Five Recruiting Gurus' 2007 Predictions
Harness the New Year's trends and developments to become a better recruiter today!

What does the coming year have in store for the recruiting profession?
Take a peek into the future with predictions from the experts:

    - Shally Steckerl of Job Machine
    - Career Crossroads' Mark Mehler
    - Jason Davis at
    - Global Learning Resources' Kevin Wheeler
    - Lou Adler of The Adler Group
Where will you find your most qualified candidates in the coming year? How can you optimize your online presence to attract the best employees? How can social networks, RSS feeds, search engine optimization and online search tools keep you in touch with up-and-coming candidate superstars?

Download this report and find out!

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Coming Soon:
Human Capital Management Defense (HCMD)
Annual Conference

February 13 -16, 2007
Arlington, VA
Multicultural Forum on Workplace Diversity
February 20 - 21, 2007
St. Paul Rivercentre
St. Paul, Minnesota.
Work-Life 2007 Conference & Exhibition
February 21-23, 2007
Phoenix, Ariz

Strategic E-HR Conference
Using Technology for Comprehensive Talent & Performance Management
February 28 – March 1, 2007
Coronado Island Marriott
San Diego, CA
2007 AESC Americas Conference: THE NEW RULES
March 7 - March 8, 2007
The Harvard Club
New York City, New York
Staffing Industry Executive Forum
March 12-15, 2007
InterContinental Hotel
Miami, Florida
Australasian Talent Conference
March 20, 21 & 22, 2007
Hilton Sydney
Sydney, Australia
Talent Management Strategies Conference
March 22 – March 23, 2007
Grand Hyatt
New York, NY

Nursing Management Recruitment & Retention Conference
May 4-6, 2007
Chicago Hilton
Chicago, IL
Executive Search Summit 2007 Spring
May 21, 2007
Hotel Nikko
San Francisco, CA
2007 Top Employer Summit
March 22-23, 2007

























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