You place qualified candidates into the NetStaff database. They market the product to large companies. When a hiring company requests access to a specific resume, only the company that placed it in the database can release it. The transaction is then turned over to the staffing company. NetStaff takes a referral percentage in the 2% to 5% range.

Seems like a very straightforward way to maximize revenue.

Visiting NAPS

With the exception of Next week's seminar in San Francisco, we've wrapped up the first run of our two day introductory seminar. The next series of these 2 day workshops will begin in late January. We met over 200 Recruiters from HR departments, third party services, newspapers and advertising agencies. It's very clear that the momentum is up in our industry.

If you haven't had a chance recently, today's articles in our sister newsletters are particularly useful for recruiters. See First Steps in The Hunt and First Steps Marketing and Design Daily.

Managing the Flow

CNBC recently reported that

only 5% of businesses viewed the Web as an essential business tool. Yet already, 5,800 companies recruit globally through more than 5,500 websites.

According to Dataquest Inc., this will only grow.

Dataquest foresees that the growth of Internet in the business sector will mean that 82 million computers will have Internet access this year. That's a 71% increase over last year.

In addition, the market for Internet software and services will reach $32.2 billion by 2001.

All of this means that more and more companies and individuals will be accessing the 'net to find employment.

To help you handle this growth, consider looking at SkillSet Software. They offer recruiting software based on LotusNotes.

Using SkillSet's Desktop Recruiter and SkillNet programs, you can now access Web-based job sites where you can recruit, post openings, arrange interview schedules, look at resumes, send messages to prospects, and track the hiring process.

There's also a version called HireSet, available for recruiters in higher education.

The company has even included a discussion area for users of SkillSet's products. Unfortunately, it won't help you much yet. There aren't any postings.

Junglee

In its recounting of the Washington Post development process, Junglee says:

Many traditional media companies are eyeing Internet publishing as a strategic avenue for generating new revenue streams and competing effectively with new media sources. Online classified advertising for jobs, apartments, real estate, and automobiles promises to become a multi-billion dollar industry for Internet publishers. However, simply converting traditional print listings to electronic form for Web publishing is not enough. The key to success is a large, loyal audience that regularly returns to a site. The key to motivating repeat visits is fresh content and information with added value.

JobCanopy is a configurable application used by online publishers to automatically gather, integrate, and publish job listings from many autonomous sources. JobCanopy is based on Junglee's unique virtual database (VDB) system that enables applications to query data from a variety of types of data sources and then gather, structure, and integrate it into highly targeted relational databases.

Washingtonpost.com worked with Junglee to integrate JobCanopy with the CareerPost application. With the powerful Junglee VDB technology in place, CareerPost was now able to integrate classified advertisements from The Washington Post's legacy system with job listings from more than 50 employer Web sites. JobCanopy's ability to extract data from HTML files, text, and database tables eliminated the need to manage manual searches, file conversions, and integration tasks. It also enabled employers to easily submit job listings without having to re-publish their Web site listings for CareerPost.

The question becomes the normal internet imponderable. A good search technology needs a revenue stream. A great comprehensive jobs database needs to provide groceries. It seems to us that simply harvesting lots of content only makes sense with a "banner" advertising scheme. That this approach can be made profitable remains hypothetical. Certainly, the existing players in the search engine business have almost uniformly adopted other business models. The problem is that a great search engine would encourage people to complete tasks quickly. It would concentrate on getting the right information to any given user when required. This is the opposite of good banner advertising revenue which requires consumption of lots of pages.

Meanwhile, Junglee has recently signed a partnership with Classifieds2000. At the same time, Classifeds2000 has let it be known that they'll accept your ads (free during the trial period). With a Junglee engine and a solid revenue stream, Classifieds2000 is beginning to look like a real competitor in our business.

It's funny. Just when things seem to be stabilizing, they turn on their heads.

Flypaper 201

Now that you might be on the "let's-build-a-community" bandwagon, think carefully.

Jakob Nielsen, an engineer at Sun Microsystems, writes that "businesses will lose lots of money if they make chat rooms the focus of their sites instead of building useful features for their customers."

Well of course. But if your business is people, the chat room becomes a useful feature for customers--who are, after all, people. Chat rooms cans be gathering points. Places to gather names. Mr. Nielsen seems to have forgotten that for many people being involved at a site equals a buy-in equals satisfaction.

And what are potential recruits other than a different form of customer?

While much chat is of the "flirting" nature that Mr. Nielsen alludes to, the business chat that we have participated in is much, much more. But of course, perhaps we just choose more wisely.

Business chat that runs as an event (at a specified time in a particular area) can work. A topic for discussion can be announced ahead of time as a way to encourage participation by those who are interested. Or, you can set up a CGI script or even a plain old email form that lets visitors to your site request topics for a chat session.

Chat used in this way, for a purpose rather than a gossip session, is a form of collaboration--an important from. Perhaps it's not a "mega-collaboration" that Nielsen advocates, but is beats believing the Web is "a bigg city of strangers."

Strangers tend not to return and not get involved. If you want people to respond, to be intrigued by your Web, chat has its place. It's a place for people to connect--be they employable prospects, potential colleagues, or people with whom to exchange ideas.

Remember, many people use the net to learn more about what they're already interested in. If you provide a forum where that is possible, one-on-one marketing occurs, but so too does a sense of belonging.

For an in-depth look at how business chat might work, look at Richard Seltzer's site.

A few sources for chat software follow:

Smart Desk Personal Web Server for Windows

Web Board

iChat's Rooms

Recruiting Online:
Options and Search Techniques

---

(August 05, 1997): We will be delivering an intensive two day seminar around the country. Designed for Staff Recruiters and Researchers, the seminar covers the basics of Electronic Recruiting and Search Techniques. Graduates of the 2-Day Seminar receive

• A CD Chock-Full Of Net Software and Tools
• $2,000 In Special Offers From 5 Online Recruiting Services
• A One Year Subscription ($395 Value) To Our Protected Web Site
• All Course Materials

Click here for detailed information and online registration. The schedule is:

Nov 03-04: San Francisco

Directions to the hotels in each city are available by clicking on the city name. You can register online or call our offices for more information at (800) 358-2278

Advanced Internet Recruiting Seminars

---

(August 05, 1997): We will be delivering the Advanced Recruiting Seminars again in December. The schedule is.

Dec 01: Houston Dec 03: Atlanta Dec 05: Metro DC Dec 08: Philadelphia Dec 10: New York City		Dec 12: Boston Dec 15: Chicago Dec 17: Seattle Dec 19: San Francisco

Click here to learn more about the Advanced Recruiting seminars. Class size is limited to 30 per seminar. The seminars run from 9:00AM to 4:30PM and are designed for owners and managers. Take a look at a list of companies who have been to the seminars.

See a detailed index of our past issues

October 26, 1997 Microsoft: Skills 2000 Exploding Recruiters Exploring Explorer Wow! Street Journal Flypaper 101	October 19, 1997 Big Enough? An Alternative Subscription Site Letters Browser Tips
October 12, 1997 Places To Post Job Resource BYO Network Leveling The Field Resources	October 05, 1997 Hot Bot Redux IE Nightmare Job Posting Engine English 101 MRI
September 28, 1997 Phones What's It All Mean? Ugly: Only Skin Deep Critical Mass Why Learn HTML?	September 21, 1997 What's New Will They Stay? Another Look At Chat Inbound Links Collecting Email Addresses
September 14, 1997 Meet On The Web Will They Stay? Pre-Employment Screening Bits 'N Pieces Requiem	September 07, 1997 Individual Branding Older Workers Arise Toolbox Refill New and Improved Design TV and The Web
August 31, 1997 HR and Recruiting Software Breaking News Does Email Work? More Search Tips Alliances	August 24, 1997 Alternate Future Staffing Page NorthernLight Tidbits Search Tips
August 17, 1997 MRI Berkeley Bits & Pieces Links Are Relationships You Are Your Links Here It Comes	August 10, 1997 WSJ Careers Desktop Search Tool Immigration Notes Computemp Job Fair ESpan Again
More Archives The past 32 months of the Electronic Recruiting News	More Archives

"Recruiter's Resolutions For 2003:

1. Finally, clear the resumes off my desk
2. Take a speed-reading course to get through resumes faster
3. Find three new places to source good people
4. Lower cost-per -hire (make that, determine cost-per-hire...then lower it!)
5. Find a talent Management system to help with all of the above.

We know what you're up against. And we've got the answer.

Hodes iQ, brought to you by Bernard Hodes Group. From adopting our talent management system or enhancing your own system to providing new sourcing strategies on the web, we have proven solutions to make your recruiting enterprise better. Find out how Hodes iQ and Hodes iQPost can help you in the new year and beyond.

Put Hodes iQ to the test.

Call 888.438.9911 or visit http://www.hodesiq.com today.

---

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

---

Contacting Us:

Call, fax, write, email. We'd love to consult with you about your project.

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941
415.377.2255
colleen@interbiznet.com

     FEATURES: