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It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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Daily News. Archived Weekly. Click Here For The Current Issue.

Resume Recycling
October 31, 1997 Calling itself "the staffing industry's multiple listing service", NetStaff offers a method for harvesting revenue from those unused resumes. The idea is simple.

You place qualified candidates into the NetStaff database. They market the product to large companies. When a hiring company requests access to a specific resume, only the company that placed it in the database can release it. The transaction is then turned over to the staffing company. NetStaff takes a referral percentage in the 2% to 5% range.

Seems like a very straightforward way to maximize revenue.

Visiting NAPS

October 30, 1997 We're in Dallas for the National Association of Personnel Services (NAPS) convention. With over 1,000 in attendance, the meeting has become a major stopping point on the Recruiting Industry Trade show circuit.

With the exception of Next week's seminar in San Francisco, we've wrapped up the first run of our two day introductory seminar. The next series of these 2 day workshops will begin in late January. We met over 200 Recruiters from HR departments, third party services, newspapers and advertising agencies. It's very clear that the momentum is up in our industry.

If you haven't had a chance recently, today's articles in our sister newsletters are particularly useful for recruiters. See First Steps in The Hunt and First Steps Marketing and Design Daily.

Managing the Flow

October 29, 1997

CNBC recently reported that

only 5% of businesses viewed the Web as an essential business tool. Yet already, 5,800 companies recruit globally through more than 5,500 websites.
While their numbers are a bit on the low side, it's a nice validation.

According to Dataquest Inc., this will only grow.

Dataquest foresees that the growth of Internet in the business sector will mean that 82 million computers will have Internet access this year. That's a 71% increase over last year.

In addition, the market for Internet software and services will reach $32.2 billion by 2001.

All of this means that more and more companies and individuals will be accessing the 'net to find employment.

To help you handle this growth, consider looking at SkillSet Software. They offer recruiting software based on LotusNotes.

Using SkillSet's Desktop Recruiter and SkillNet programs, you can now access Web-based job sites where you can recruit, post openings, arrange interview schedules, look at resumes, send messages to prospects, and track the hiring process.

There's also a version called HireSet, available for recruiters in higher education.

The company has even included a discussion area for users of SkillSet's products. Unfortunately, it won't help you much yet. There aren't any postings.


October 28, 1997 Beneath the barely intelligible descriptions of their technologies, Junglee is positioning itself as a major player in the employment marketplace. Junglee provides the database engines behind both the Wall Street Journal and the Washington Post's Career sections. Both sites are extraordinary moves for print publishers.

In its recounting of the Washington Post development process, Junglee says:

Many traditional media companies are eyeing Internet publishing as a strategic avenue for generating new revenue streams and competing effectively with new media sources. Online classified advertising for jobs, apartments, real estate, and automobiles promises to become a multi-billion dollar industry for Internet publishers. However, simply converting traditional print listings to electronic form for Web publishing is not enough. The key to success is a large, loyal audience that regularly returns to a site. The key to motivating repeat visits is fresh content and information with added value.
They go on to describe their product and process:
JobCanopy is a configurable application used by online publishers to automatically gather, integrate, and publish job listings from many autonomous sources. JobCanopy is based on Junglee's unique virtual database (VDB) system that enables applications to query data from a variety of types of data sources and then gather, structure, and integrate it into highly targeted relational databases.

Washingtonpost.com worked with Junglee to integrate JobCanopy with the CareerPost application. With the powerful Junglee VDB technology in place, CareerPost was now able to integrate classified advertisements from The Washington Post's legacy system with job listings from more than 50 employer Web sites. JobCanopy's ability to extract data from HTML files, text, and database tables eliminated the need to manage manual searches, file conversions, and integration tasks. It also enabled employers to easily submit job listings without having to re-publish their Web site listings for CareerPost.

In English, Job Canopy gathers data from around the web and makes it "queryable". It represents a very interesting attempt to wrestle with the issues of huge databases built from a variety of sources. Clearly, as we head toward a year with 7 million Usenet postings, the industry needs high powered tools like this.

The question becomes the normal internet imponderable. A good search technology needs a revenue stream. A great comprehensive jobs database needs to provide groceries. It seems to us that simply harvesting lots of content only makes sense with a "banner" advertising scheme. That this approach can be made profitable remains hypothetical. Certainly, the existing players in the search engine business have almost uniformly adopted other business models. The problem is that a great search engine would encourage people to complete tasks quickly. It would concentrate on getting the right information to any given user when required. This is the opposite of good banner advertising revenue which requires consumption of lots of pages.

Meanwhile, Junglee has recently signed a partnership with Classifieds2000. At the same time, Classifeds2000 has let it be known that they'll accept your ads (free during the trial period). With a Junglee engine and a solid revenue stream, Classifieds2000 is beginning to look like a real competitor in our business.

It's funny. Just when things seem to be stabilizing, they turn on their heads.

Flypaper 201

October 27, 1997

Now that you might be on the "let's-build-a-community" bandwagon, think carefully.

Jakob Nielsen, an engineer at Sun Microsystems, writes that "businesses will lose lots of money if they make chat rooms the focus of their sites instead of building useful features for their customers."

Well of course. But if your business is people, the chat room becomes a useful feature for customers--who are, after all, people. Chat rooms cans be gathering points. Places to gather names. Mr. Nielsen seems to have forgotten that for many people being involved at a site equals a buy-in equals satisfaction.

And what are potential recruits other than a different form of customer?

While much chat is of the "flirting" nature that Mr. Nielsen alludes to, the business chat that we have participated in is much, much more. But of course, perhaps we just choose more wisely.

Business chat that runs as an event (at a specified time in a particular area) can work. A topic for discussion can be announced ahead of time as a way to encourage participation by those who are interested. Or, you can set up a CGI script or even a plain old email form that lets visitors to your site request topics for a chat session.

Chat used in this way, for a purpose rather than a gossip session, is a form of collaboration--an important from. Perhaps it's not a "mega-collaboration" that Nielsen advocates, but is beats believing the Web is "a bigg city of strangers."

Strangers tend not to return and not get involved. If you want people to respond, to be intrigued by your Web, chat has its place. It's a place for people to connect--be they employable prospects, potential colleagues, or people with whom to exchange ideas.

Remember, many people use the net to learn more about what they're already interested in. If you provide a forum where that is possible, one-on-one marketing occurs, but so too does a sense of belonging.

For an in-depth look at how business chat might work, look at Richard Seltzer's site.

A few sources for chat software follow:
Smart Desk Personal Web Server for Windows
Web Board
iChat's Rooms

Recruiting Online:
Options and Search Techniques

(August 05, 1997): We will be delivering an intensive two day seminar around the country. Designed for Staff Recruiters and Researchers, the seminar covers the basics of Electronic Recruiting and Search Techniques. Graduates of the 2-Day Seminar receive
  • A CD Chock-Full Of Net Software and Tools
  • $2,000 In Special Offers From 5 Online Recruiting Services
  • A One Year Subscription ($395 Value) To Our Protected Web Site
  • All Course Materials
Click here for detailed information and online registration. The schedule is:

Nov 03-04: San Francisco

Directions to the hotels in each city are available by clicking on the city name. You can register online or call our offices for more information at (800) 358-2278

Advanced Internet Recruiting Seminars

(August 05, 1997): We will be delivering the Advanced Recruiting Seminars again in December. The schedule is.
Dec 01: Houston
Dec 03: Atlanta
Dec 05: Metro DC
Dec 08: Philadelphia
Dec 10: New York City
Dec 12: Boston
Dec 15: Chicago
Dec 17: Seattle
Dec 19: San Francisco

Click here to learn more about the Advanced Recruiting seminars. Class size is limited to 30 per seminar. The seminars run from 9:00AM to 4:30PM and are designed for owners and managers. Take a look at a list of companies who have been to the seminars.

See a detailed index of our past issues

  • October 26, 1997
    • Microsoft: Skills 2000
    • Exploding Recruiters
    • Exploring Explorer
    • Wow! Street Journal
    • Flypaper 101
  • October 19, 1997
    • Big Enough?
    • An Alternative
    • Subscription Site
    • Letters
    • Browser Tips
  • October 12, 1997
    • Places To Post
    • Job Resource
    • BYO Network
    • Leveling The Field
    • Resources
  • October 05, 1997
    • Hot Bot Redux
    • IE Nightmare
    • Job Posting Engine
    • English 101
    • MRI
  • September 28, 1997
    • Phones
    • What's It All Mean?
    • Ugly: Only Skin Deep
    • Critical Mass
    • Why Learn HTML?
  • September 21, 1997
    • What's New
    • Will They Stay?
    • Another Look At Chat
    • Inbound Links
    • Collecting Email Addresses
  • September 14, 1997
    • Meet On The Web
    • Will They Stay?
    • Pre-Employment Screening
    • Bits 'N Pieces
    • Requiem
  • September 07, 1997
    • Individual Branding
    • Older Workers Arise
    • Toolbox Refill
    • New and Improved Design
    • TV and The Web
  • August 31, 1997
    • HR and Recruiting Software
    • Breaking News
    • Does Email Work?
    • More Search Tips
    • Alliances
  • August 24, 1997
    • Alternate Future
    • Staffing Page
    • NorthernLight
    • Tidbits
    • Search Tips
  • August 17, 1997
    • MRI Berkeley
    • Bits & Pieces
    • Links Are Relationships
    • You Are Your Links
    • Here It Comes
  • August 10, 1997
    • WSJ Careers
    • Desktop Search Tool
    • Immigration Notes
    • Computemp Job Fair
    • ESpan Again
  • More Archives

    The past 32 months of the
    Electronic Recruiting News

    More Archives
    "Recruiter's Resolutions For 2003:

    1. Finally, clear the resumes off my desk
    2. Take a speed-reading course to get through resumes faster
    3. Find three new places to source good people
    4. Lower cost-per -hire (make that, determine cost-per-hire...then lower it!)
    5. Find a talent Management system to help with all of the above.

    We know what you're up against. And we've got the answer.

    Hodes iQ, brought to you by Bernard Hodes Group. From adopting our talent management system or enhancing your own system to providing new sourcing strategies on the web, we have proven solutions to make your recruiting enterprise better. Find out how Hodes iQ and Hodes iQPost can help you in the new year and beyond.

    Put Hodes iQ to the test.

    Call 888.438.9911 or visit http://www.hodesiq.com today.

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    Copyright © 2013 interbiznet. All rights reserved.
    Materials written by John Sumser © TwoColorHat. All Rights Reserved.
    Mill Valley, CA 94941

    Electronic Recruiting News



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