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JOHN SUMSER,
E D I T O R






S P O N S O R S














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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
industry.
Michael Strangelove






Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
playfulness.
Keep it fun.
Robert Bly









Reality
is more
complex
than
it seems.
John Gall









The System
is its own
best
explanation.
John Gall









It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser








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© 1995. 1996. 1997 by IBN





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September 21, 1998

Another Breather

We're taking a couple of months off. See You In November.

Meanwhile, the archives (see below) are packed with 4 and 1/2 years of interesting and useful articles about online marketing.






Take a look at the Archives. We've indexed all the past issues with topic pointers.







Check out the Archives....180 Weeks of Back Issues including:



Sep 13, 1998
  • To Mall or Not
  • Phew!
Sep 06, 1998
  • Web Bloat
  • Utility/Futility
Aug 23, 1998
  • Local
  • Alexa
  • Relationships
  • Cheap Is Dear
Aug 16, 1998
  • Branding
  • What's That Tag?
  • Design Practices
  • Web '98
  • Standards
Aug 09, 1998
  • NUA
  • Yell
  • POV
  • Fat 'n Sassy
  • Doctor
Aug 02, 1998
  • Browserola
  • Recommend It
  • Web Design
  • Ireland
July 27, 1998
  • Iran 2, US 1
  • What's New?
  • Clutter
  • WebPosition
  • Surveys
July 20, 1998
  • WIIFM (Wiffem)
  • Global Reach
  • New Kid
  • Utility / Futility
July 13, 1998
  • 5 Cs
  • Take No Prisoners
  • Deadly Sites
  • Link Info
  • EGR
  • Great Recruiter
July 06, 1998
  • Web Bloat
  • Utility / Futility
  • Transactional Analysis
  • Site Design Principles
June 29, 1998
  • Gone Fishin'
  • Search Tech
  • Mediocrity
  • Creating Deadly Sites
  • The Lenox
June 22, 1998
  • Want An Award?
  • Offline Promotion
  • It's Local
  • SOHO
  • Deep Throat
June 15, 1998
  • WebTV Design
  • Communities
  • Lifetime Value
  • Too Good To Be True
June 08, 1998
  • Logos
  • SearchZ
  • Gadget Gurl
  • Good Site Design
June 01, 1998
  • The Monkey Scratches
  • The Gorilla Speaks
  • Net Medic
  • WebTV?
May 25, 1998
  • European Design
  • Boys Of Summer
  • Relationships
  • Cheap is Dear
May 18, 1998
  • WinJobs
  • GifWizard
  • Tao of Design
  • Parry
May 11, 1998
  • Nice Niche
  • Scribes
  • Simple
  • Reveries
May 04, 1998
  • Tags
  • Trademarks
  • No War
  • Contentious
  • Sales Ambassador
Complete Indexed Archives
(49 months of marketing and design)
Complete Indexed Archives
(49 months of marketing and design)


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All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941