| ERN | Bugler | The Blogs | Blogroll | Advertise | Archives |
Download Authoria's complimentary white paper
- Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need?
Kennedy Presentation: Adventures In Search Video.
Generalizing (Spam 4)
(January 11, 2007) I don't think it's an ethics question at all. When Jason Davis says (emphasis added):
He's articulating one of several boundary lines in the Recruiting industry. People who are willing to do whatever it takes regardless of the collateral damage are an important part of every ecosystem. And, they do get paid very, very well.
A certain subset of every business operates with these ground rules.
The question here is not whether the tactic is ethical, it is whether the approach causes damage to the employment brand. And then, the question is whether or not the damage to the employment brand outweighs the benefit of the hire. Brands and money are fundamentally interchangeable. We simply think that a good vendor works to minimize his/her financial impact on the client.
And sometimes, those customers are not smart enough to know the consequences of what you're doing.
There are many types of recruiters. Generalizing about one tactic being in or out for all recruiters in all settings is kind of silly.
It's silly to argue that spamming is always the best method. Of course it isn't.
At the same time is is really important to understand the consequences of your actions (whether or not your clients do). If spam can be damaging to reputations and brands, how do you determine when to use it? If it's okay to spam the industry for votes in a goofy little contest, it must be okay to send spam to all candidates all the time? We're not so sure.
There are other elements of the Recruiting industry who act as "trusted advisors". For them, the thought of eroding an employment brand or somehow causing other reputational damage to a client is abhorrent. They're just in a separate niche and rightly conservative in style and tactics.
Even more sensitive are the in-house recruiters who diligently cultivate intimate networks of potential employees for strategic hiring purposes. They can't afford the indiscretion of a potentially insulting transaction with someone in their talent pool.
The spam conversation could be a nuanced
discussion of tools and their most effective usage. But, that takes a longer
term view than the next commission check. That is one of the very clear dividing
lines in the industry.
Free white paper: Five Recruiting Gurus' 2007 Predictions
Harness the New Year's trends and developments to become a better recruiter today!
What does the coming year have in store for the recruiting profession?
| ERN | Bugler | The Blogs | Advertise with Us | Trends | Archives |
Electronic Recruiting News