IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card










Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors










Click On Our Sponsors

The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

ERN | Bugler | The Blogs | Blogroll | Advertise | Archives |

Spam 2, People 0

(January 09, 2007)
 We got tons of positive mail about last week's spam article. One response read:

This is not about technology, it's about sociology & economics in my view. The issue is core to a professional recruiter's mindset which is similar to a direct marketer's mind set (e.g. publishers clearing house, Readers Digest, LL Bean), and it's simplistic math: "we need 50 new life insurance sales reps, typical response for XYZ mailing list = 0,5% and we typically hire 1 out of every ten candidates, ergo we need to send 100,000 emails at least, but better be safe so get me 150,000 email addresses"

For good measure Monster's resume database gets searched too, the position gets posted & refreshed monthly on multiple job boards too, etc.

Why? Without in any way wishing to sound negative about recruiters they have no real other choice: if they end up not filling all 50 jobs, and cannot demonstrate "having been real busy trying" their job is on the line.

CareerXroads tells us that 1/3 of all jobs gets filled by internal candidates and perhaps 25% by employee referrals, low-hanging fruit (relatively)? If that's the case recruiters have no such low-hanging fruit left to pick and have no choice but to get real busy doing lots of things including aggressive direct marketing resulting in waste / spam.  Perhaps the reverse can be said also of job-seekers: if you have not been approached directly through a referral or as direct hire by a hiring manager you know, you may have to get real busy too: Monster alone facilitates 12 million resumes to be shipped by job-seekers into poor recruiters inboxes. Google receives 100,000 spontaneous resume submissions every month, Microsoft gets 50,000 etc.

Is there a perfect solution, a perfect world out there? No.

Are there directions as to how to soften the pain? Perhaps: better retention, talent management by employers, better social networking tools & training for hiring managers, and better social networking skills for job-seekers / workers so that there may be less need to reach desperately for hard to reach fruit.

While it's not clear that this is a perfect analysis, we think it's an interesting starting point. Spam, and by that we mean unsolicited commercial email (just like everyone else), may well be a Recruiter's easiest choice. It's also the easiest way to really damage the employment brand.

John Sumser © TwoColorHat. All Rights Reserved.
  Permalink . - . Today's Bugler. - .
Send To a Friend

Free white paper: Five Recruiting Gurus' 2007 Predictions
Harness the New Year's trends and developments to become a better recruiter today!

What does the coming year have in store for the recruiting profession?
Take a peek into the future with predictions from the experts:

    - Shally Steckerl of Job Machine
    - Career Crossroads' Mark Mehler
    - Jason Davis at recruiting.com
    - Global Learning Resources' Kevin Wheeler
    - Lou Adler of The Adler Group
Where will you find your most qualified candidates in the coming year? How can you optimize your online presence to attract the best employees? How can social networks, RSS feeds, search engine optimization and online search tools keep you in touch with up-and-coming candidate superstars?

Download this report and find out!

Please Click On Our Sponsors

| ERN | Bugler | The Blogs | Advertise with Us | Trends | Archives |

Contacting Us:

Copyright © 2012 interbiznet. All Rights Reserved.
Mill Valley, CA 94941
Send comments to colleen@interbiznet.com

To receive this Newsletter in Email each weekday, please use the form on the linked page.

Electronic Recruiting News


         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email








  • BlogRoll
  • Integrated Employment
          Branding Presentation
  • Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics

  • Spam 2, People 0
  • Adaptation
  • Spam
  • Predictions
  • Holiday Blogs
  • Here It Comes
  • 2006 Top Ten (V10)
  • 2006 Top Ten (V9)
  • 2006 Top Ten (V8)


       All material on this
       website is the
       property of interbiznet
       (The Internet
       Business Network:
       You may download
       a copy for personal
       use. Redistribution
       without permission
       is strictly prohibited.
       All material on
       this site is
       © 2008 interbiznet.

       All rights reserved.