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The advertising industry is on the verge of being shattered into a thousand fragments due to the knowledge explosion and the proliferation of new technologies. There are no more grand theories that hold sway over the entire industry. Michael Strangelove
Advertising is
Reality
The System
It's better to
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Dr. Edward Yardeni is the Chief Economist and a Managing Director of
Deutsche Morgan Grenfell (North America).
His Center for
Cybereconomics is a somewhat dry but terrific find.
The articles available cover such topics as:
Don't be deceived by the apparently expired "sell-by" dates of these articles.
Morgan Grenfell tends to take the long view (well, at least the good
Doctor does), and, as such, provides a welcome perspective on current
trends,
There's also a big chunk o' stuff on the "Year 2000 Problem".
And believe us, it's a lot worse than we've been lead to believe. --John Blower
The structural change in the economy we are currently experiencing has
given rise to an explosion in the number of small businesses. This new
business sector is known as Small Office/Home Office - or SOHO. This
sector is the fastest-growing in the economy, and will continue to be for
the forseeable future.
There are two aspects to be aware of with this phenomenon. The first is if
you are a SOHO business yourself. The second is if you are a corporation
attempting to sell into this market.
If the former, there is an excellent online resource in Business@Home. This journal runs
the gamut of issues affecting small businesses, with a number of regular
sections including one on Marketing,
which includes an index to previous articles.
You can alsosubscribe
to the magazine for $9.98/year.
Consultant Jeff Berner has
written a number of books and booklets on working from home. This former
San Francisco Chronicle columnist also works with companies
attempting to sell into this dynamic market.
--John Blower
In line with the trend towards "localization" of W3 content comes the ComputerJobs Store.
This clean and well-designed site is solely focused on information technology jobs in particular geographic regions The company does this through regional Web sites called "ComputerJobs Stores." These online job "stores" contain employment, job opportunity and informative career content specifically geared toward information technology professionals.
There are ComputerJobs Stores in Atlanta, Chicago, Texas and the Carolinas. Each "store" has the same basic layout with the same corporate logo, but is distinguished by being color-coded.
What we like about the site - apart, of course, from its exemplary design - is that the content is locally-oriented. For example, clicking on the "Career Help" button in the Texas "store" leads to a link to "Texas User Groups", a list of groups providing discussion and education for computing professionals.
The site is refreshingly gimmick-free and is a snap to navigate.
Regular readers of this column will be aware that we set great store on the
value of off-line promotion in traditional media.
Creating an effective press release is both a labor of love and a work of
art. And when your priceless words of wisdom hang together to the
satisfaction of you and your SO, you are faced with the problem of
distributing it.
There are a number of sites which list media outlets, along with snail and
eMail addresses. But wading through the mountains of data can ruin a good
few days.
Enter PR Web, designed to
"serve public relations, corporate communications, and
advertising professionals".
But don't let that stop you.
The free service allows visitors "to post press releases, conduct
keyword searches of its press release database, post profiles of
PR firms that are linked to their Web sites, post by-lined
articles that are linked to the authors' Web sites, participate
in threaded discussions with other communications professionals,
list new Web sites in Internet search engines and indexes, and
visit the newest sites on the Internet."
The site also hosts the Press Release Factory.
Select a reason for your Press Release (ranging from a Business
Anniversary to Announcing a Website), fill out an easy-to-use
form, and your Press Release is composed and distributed.
The price is a mere $20, which, if you value your time as much as we do, is
undoubtedly a good investment. --Magellan
or Cool Site of the Day, for
example -- will lead to a surge in visitors to your site. Whether or not
they return, or, indeed, are the right types of visitors are different
matters, of course…
But with the proliferation of awarding sites, submitting your site for
consideration can be tedious and time-consuming.
To the rescue come Web
Potentials and Biondo Software who recently launched Award-It!, a one-stop
registration form
to apply to multiple award sites. Included are profiles of the
participating award sites and the criteria each uses to judge
a submission. There are currently 25 members and more
waiting to be installed.
Award-It! presents an easier, less confusing approach to
applying for awards. Fill in a form and Award-It! submits
your info to all of the participating members.
Award-It! plans
to add 200 members within the next 6 months. But not
everyone who applies will be accepted. Applicants have
their own web sites reviewed to determine whether they've
mastered the elements of web design and presentation upon
which they will judge others.
Of course, applying for an award doesn't mean you're going to win
one...
Happy hunting… --John
Blower
Take a look at the Archives. We've indexed all the past issues with topic pointers.
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