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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


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June 19, 1998

Deep Throat

Dr. Edward Yardeni is the Chief Economist and a Managing Director of Deutsche Morgan Grenfell (North America).

His Center for Cybereconomics is a somewhat dry but terrific find.

The articles available cover such topics as:

  • NEW ERA RECESSION: Deflation, Irrational Exuberance, & Y2K
  • Economic Consequences Of The Internet (October 22, 1996)
  • World Wide Web Rush (July 3, 1995)
  • Notes From Cyberspace (May 15, 1995)
  • The High-Tech Revolution in the US of @ (March 20, 1995)

Don't be deceived by the apparently expired "sell-by" dates of these articles.

Morgan Grenfell tends to take the long view (well, at least the good Doctor does), and, as such, provides a welcome perspective on current trends,

There's also a big chunk o' stuff on the "Year 2000 Problem".

And believe us, it's a lot worse than we've been lead to believe. --John Blower

June 18, 1998

Small Office/Home Office

The structural change in the economy we are currently experiencing has given rise to an explosion in the number of small businesses. This new business sector is known as Small Office/Home Office - or SOHO. This sector is the fastest-growing in the economy, and will continue to be for the forseeable future.

There are two aspects to be aware of with this phenomenon. The first is if you are a SOHO business yourself. The second is if you are a corporation attempting to sell into this market.

If the former, there is an excellent online resource in Business@Home. This journal runs the gamut of issues affecting small businesses, with a number of regular sections including one on Marketing, which includes an index to previous articles.

You can alsosubscribe to the magazine for $9.98/year.

Consultant Jeff Berner has written a number of books and booklets on working from home. This former San Francisco Chronicle columnist also works with companies attempting to sell into this dynamic market. --John Blower

June 17, 1998

It's Local!

In line with the trend towards "localization" of W3 content comes the ComputerJobs Store.

This clean and well-designed site is solely focused on information technology jobs in particular geographic regions

The company does this through regional Web sites called "ComputerJobs Stores." These online job "stores" contain employment, job opportunity and informative career content specifically geared toward information technology professionals.

There are ComputerJobs Stores in Atlanta, Chicago, Texas and the Carolinas. Each "store" has the same basic layout with the same corporate logo, but is distinguished by being color-coded.

What we like about the site - apart, of course, from its exemplary design - is that the content is locally-oriented. For example, clicking on the "Career Help" button in the Texas "store" leads to a link to "Texas User Groups", a list of groups providing discussion and education for computing professionals.

The site is refreshingly gimmick-free and is a snap to navigate.

--John Blower

June 16, 1998

Getting the Word Out

Regular readers of this column will be aware that we set great store on the value of off-line promotion in traditional media.

Creating an effective press release is both a labor of love and a work of art. And when your priceless words of wisdom hang together to the satisfaction of you and your SO, you are faced with the problem of distributing it.

There are a number of sites which list media outlets, along with snail and eMail addresses. But wading through the mountains of data can ruin a good few days.

Enter PR Web, designed to "serve public relations, corporate communications, and advertising professionals".

But don't let that stop you.

The free service allows visitors "to post press releases, conduct keyword searches of its press release database, post profiles of PR firms that are linked to their Web sites, post by-lined articles that are linked to the authors' Web sites, participate in threaded discussions with other communications professionals, list new Web sites in Internet search engines and indexes, and visit the newest sites on the Internet."

The site also hosts the Press Release Factory.

Select a reason for your Press Release (ranging from a Business Anniversary to Announcing a Website), fill out an easy-to-use form, and your Press Release is composed and distributed.

The price is a mere $20, which, if you value your time as much as we do, is undoubtedly a good investment. --Magellan or Cool Site of the Day, for example -- will lead to a surge in visitors to your site. Whether or not they return, or, indeed, are the right types of visitors are different matters, of course…

But with the proliferation of awarding sites, submitting your site for consideration can be tedious and time-consuming.

To the rescue come Web Potentials and Biondo Software who recently launched Award-It!, a one-stop registration form to apply to multiple award sites. Included are profiles of the participating award sites and the criteria each uses to judge a submission. There are currently 25 members and more waiting to be installed.

Award-It! presents an easier, less confusing approach to applying for awards. Fill in a form and Award-It! submits your info to all of the participating members.

Award-It! plans to add 200 members within the next 6 months. But not everyone who applies will be accepted. Applicants have their own web sites reviewed to determine whether they've mastered the elements of web design and presentation upon which they will judge others.

Of course, applying for an award doesn't mean you're going to win one... Happy hunting… --John Blower LinkExchange
LinkExchange Member

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Check out the Archives....180 Weeks of Back Issues including:

June 15, 1998
  • WebTV Design
  • Communities
  • Lifetime Value
  • Too Good To Be True
June 08, 1998
  • Logos
  • SearchZ
  • Gadget Gurl
  • Good Site Design
June 01, 1998
  • The Monkey Scratches
  • The Gorilla Speaks
  • Net Medic
  • WebTV?
May 25, 1998
  • European Design
  • Boys Of Summer
  • Relationships
  • Cheap is Dear
May 18, 1998
  • WinJobs
  • GifWizard
  • Tao of Design
  • Parry
May 11, 1998
  • Nice Niche
  • Scribes
  • Simple
  • Reveries
May 04, 1998
  • Tags
  • Trademarks
  • No War
  • Contentious
  • Sales Ambassador
April 27, 1998
  • George Lois
  • Dallas
  • Newsgroup Marketing
  • Pay 4 What You Get
  • Taking AIIM
April 20, 1998
  • Pragmatists
  • Asps
  • Bad Job Site
  • ClickZ Plus
  • Intellisys
April 13, 1998
  • Spring Break
  • Coming Of Age
  • Weblinks Co.
April 6, 1998
  • Pragmatists
  • Asps
  • Bad Job Site
  • ClickZ Plus
  • Intellisys
March 30, 1998
  • GIF Wizard
  • Intellectual Property
  • Job Corner
  • Technorealism
  • Surf Incentives
March 23, 1998
  • A Solution?
  • Lost In Space
  • Taxes
  • Guild, Schmild
  • WinJobs
March 16, 1998
  • Local Markets
  • DevShed
  • Hold That Thought
  • Peapod
  • Web Bloat
March 09, 1998
  • Tags
  • Trademark Domain
  • Transactional Analysis
  • Smart Art
March 02, 1998
  • Domain Chaos
  • Cunning Stunts
  • Malls
  • CyberSitter II
Feb 23, 1998
  • The Times
  • Meta Small
  • Correction
  • Flabbergasted
Feb 16, 1998
  • Nobody Told Them
  • The 5 Cs
  • One Seek
  • Take No Prisoners
Feb 09, 1998
  • Martha Stewart
  • Tenagra Awards
  • Interactive Email
  • Zero 1
  • Media-ocrity
Feb 02, 1998
  • Were They Thinking?
  • Great Recruiting Design
  • Link Info
Jan 26, 1998
  • What's In It 4 Me
  • Global Reach
  • Deadly Sites
  • Accomodating Design
Jan 19, 1998
  • It's Local
  • Dodgy Data
  • Luncheon Meat
  • Elementary?
  • Novices
Jan 12, 1998
  • Communities
  • Is It Worth It?
  • Luncheon Meat
  • Web Rings
  • Marketing With Titles
Complete Indexed Archives(42 months of marketing and design) Complete Indexed Archives(42 months of marketing and design)

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All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941