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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


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January 29, 1998


We've always found the link tracking option "") available at several search engines (we tend to favor HotBot and Alta Vista - you may feel differently...)to be particularly useful. We can keep track of who is linking to us, and, more importantly, who is linking to our competitors.

Which is all well and good. But such services require us to keep careful note of the linking sites - which can be problematical.

Here comes LinkInfo from Pinnacle Publishing of Seattle. This is a service which tracks and reports on the statues of links pointing to any given site.

So what's diffrent? Well, in addition to tracking the total number of in-links, LinkInfo tracks the number of sites that have stopped linking to the URL in the past week, and the number of sites that have added links to the URL in the past week. LinkInfo also tracks links into a any other sites the user specifies - like a competing Web site, for instance.

Each week the following reports are provided to LinkInfo subscribers: executive summary detailing numerical trends, a full listing of sites linking to the specified URL, a full listing of sites that have dropped links to the specified URL, a full listing of sites that have added links to the specified URL, and a comparison grid between sites linking to the URL and linking to the competitor's site. These listings are complemented by graphs highlighting the in-linking trends of the URL.

LinkInfo costs $199 a year, although if you hurry, charter subscriptions are available for $149.

If you're serious about pro-actively marketing your site, this service is probably worth checking out (the site has sample reports in graphical format).

--John Blower

January 27, 1998

Moore is More...

Moore Staffing & Computer Training "provides temporary, temporary-to-hire and direct hire placement services and computer training services to people and companies in the Merrimack Valley and in Southern New Hampshire".

What a delightful site!

Bright, colorful, good (small) graphics, easy navigation, this site is a delight to use.

Navigation is via the left-hand sidebar and a box on the right-hand side of the homepage.

Wherein lies the attraction.

The utility of the site lies in its ease of use for potential candidates. There's a listing of all available positions. Candidates can submit their background details through a simple-to-use form, or their resume by eMail (acceptable formats are defined).

The site as a whole is focussed on a distinct geographical area, which lends it strength as a resource for both candidates and employers.

We believe this site is well worth checking out, not only from both sides of the "employment equation", but also as an object lesson in good site design and architecture.

--John Blower

January 26, 1998

Whatever Were They Thinking?

Lane Medical Inc is, by its own account a "nationwide placement of health care professionals including, but not limited to: physical, occupational, and recreational therapists; speech language pathologists; and nurses".

We think they must be very strong in print and other media. Because their website is in strong contention for the 1997 IBN "Would Not Revisit Under Any Circumstances" Award.

A late entrant, to be sure, but nonetheless currently leading the pack...

The homepage, in fact, is not grossly offensive. Apart, of course, from the "Under Construction" graphic (Duh!!). Which is animated. 'Nuff said.

The rubrick "Active links are above the dividing line" is incomprehensible in the context of the page.

Nonetheless, we clicked on "Lane Medical, Inc.".

Yikes! A revolting pink background with a mixture of "H1" and "font size = 6" blue text...

To be fair, we were viewing in Netscape. When we changed to Explorer, the text tamed itself to a more acceptable size.

The text itself (which was quite painful to read) is aimed squarely at Healthcare facilities. Potential candidates are referred to a phone or fax number. There's no way for candidates to use the site to apply for a position.

And we doubt that many employers would want to use such a gauche and ugly site...

We wonder whether LMI has realized that the problem these days is an acute (and increasingly chronic) lack of qualified candidates. They seem to be living in an age when candidates were two-a-penny.

Wake up LMI! It's almost 1998, not 1988!

--John Blower

LinkExchange Member

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Check out the Archives....160 Weeks of Back issues including:

Jan 26, 1998
  • What's In It 4 Me
  • Global Reach
  • Deadly Sites
  • Accomodating Design
Jan 19, 1998
  • It's Local
  • Dodgy Data
  • Elementary?
  • Novices
Jan 12, 1998
  • Communities
  • Is It Worth It?
  • Luncheon Meat
  • Web Rings
  • Marketing With Titles
Jan 05, 1998
  • Holiday Greetings
  • Website Garage
  • AArgh!
  • Year End Forecasts
Dec 21, 1997
  • Surveys
  • Communications Arts
  • Daily Brief
  • Click Trade
Dec 14, 1997
  • Whose Eyeballs?
  • NPR
  • Cool Tools
  • Hamsters?
Dec 07, 1997
  • Color Of Money
  • Resources
  • Search Engine Tuneup
  • Nice Makeover
  • European Design
Nov 30, 1997
  • Site Design
  • Statistics
  • Semi Free
  • Thanksgiving
  • Visitors
Nov 23, 1997
  • Easy Shopping
  • Great Content Wins
  • "Skinny" Graphics
  • Site Design
  • Net Mailer
Complete Indexed Archives(36 months of marketing and design) Complete Indexed Archives(36 months of marketing and design)

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All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941