JOHN SUMSER,
E D I T O R


S P O N S O R S


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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
industry.
Michael Strangelove


Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
playfulness.
Keep it fun.
Robert Bly



Reality
is more
complex
than
it seems.
John Gall



The System
is its own
best
explanation.
John Gall



It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser


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April 9, 1998

The WebLinks Company

Our recent article, Cunning Stunts, prompted this mail from Hilory Wagner of The WebLinks Company:

"You do have a point, it can take hours, even days, to cultivate linking relationships. This takes time that most companies just don't have.

Interesting idea to look at who links to competitors. But then, once you find those linkers, don't you still need to construct those flattering notes?

My point here is not to criticize, but to alert you to my business, The WebLinks Company, which takes on the tasks that companies and web developers don't have time for. We do the searching, the contacting, and the follow-up for a very reasonable fee..."

We duly trotted off to the WebLinks site, and found a clean, pleasantly-designed site, with plenty of information and articles about the importance of inbound links to the success of your site.

We can find no argument with the site's linking philosophy:

"LINKING

It's about forging partnerships.
It's about enriching your content.
It's about increasing credibility.
It's about reaching your target market.
It's about being found."

No prices at the site, and we would certainly recommend that Hilory acquire a domain name, rather than being ghetto-ized on AOL...

--John Blower

April 7, 1998

Coming of Age

In our peregrinations, both on and off the Web, we have become aware of a sea change in attitude towards the New Medium.

As evidence, we cite:

  • two old fellas at the counter of Joe's Diner (Breakfast Served All Day) in Brighton, MA, swapping eMail addresses;
  • an encounter with a 68 year-old retired banker from Rocky Mountain, NC, who had just bought a computer "to get on AOL" (!);
  • the emergence of the Technorealists (whom we mentioned a few columns ago);
  • the slew of legislation currently in process regarding the New Medium.

The Web, it seems, is entering adolescence...

With regard to the latter, c|net has taken a look at each proposed statute and has proposed "ten laws the net needs" as alternatives.

Now, we acknowledge that the Web, just like any other means of communication will, inevitably, be subject to regulation of one sort or another. Such regulation will have an effect on how we present ourselves and how we do business.

We are not in full agreement with all of c|net's proposals.

What do you think?

--John Blower

LinkExchange
LinkExchange Member


Take a look at the Archives. We've indexed all the past issues with topic pointers.



Check out the Archives....180 Weeks of Back Issues including:


April 6, 1998
  • Pragmatists
  • Asps
  • Bad Job Site
  • ClickZ Plus
  • Intellisys
March 30, 1998
  • GIF Wizard
  • Intellectual Property
  • Job Corner
  • Technorealism
  • Surf Incentives
March 23, 1998
  • A Solution?
  • Lost In Space
  • Taxes
  • Guild, Schmild
  • WinJobs
March 16, 1998
  • Local Markets
  • DevShed
  • Hold That Thought
  • Peapod
  • Web Bloat
March 09, 1998
  • Tags
  • Trademark Domain
  • Transactional Analysis
  • Smart Art
March 02, 1998
  • Domain Chaos
  • Cunning Stunts
  • Malls
  • CyberSitter II
Feb 23, 1998
  • The Times
  • Meta Small
  • Correction
  • Flabbergasted
Feb 16, 1998
  • Nobody Told Them
  • The 5 Cs
  • One Seek
  • Take No Prisoners
Feb 09, 1998
  • Martha Stewart
  • Tenagra Awards
  • Interactive Email
  • Zero 1
  • Media-ocrity
Feb 02, 1998
  • Were They Thinking?
  • Great Recruiting Design
  • Link Info
Jan 26, 1998
  • What's In It 4 Me
  • Global Reach
  • Deadly Sites
  • Accomodating Design
Jan 19, 1998
  • It's Local
  • Dodgy Data
  • Luncheon Meat
  • Elementary?
  • Novices
Jan 12, 1998
  • Communities
  • Is It Worth It?
  • Luncheon Meat
  • Web Rings
  • Marketing With Titles
Jan 05, 1998
  • Holiday Greetings
  • Website Garage
  • AArgh!
  • Year End Forecasts
Dec 21, 1997
  • Surveys
  • Communications Arts
  • Daily Brief
  • Click Trade
Dec 14, 1997
  • NPR
  • Whose Eyeballs
  • Cool Tools
  • Hamsters
Dec 07, 1997
  • Color Of Money
  • Resources
  • Search Engine Tuneup
  • Nice Makeover
  • European Design
Nov 30, 1997
  • Site Design
  • Statistics
  • Semi Free
  • Thanksgiving
  • Visitors
Nov 23, 1997
  • Easy Shopping
  • Great Content Wins
  • "Skinny" Graphics
  • Site Design
  • Net Mailer
Nov 16, 1997
  • Another Email Tool
  • Using Print
  • Free Site TuneUp
  • Oh, Dear
Nov 09, 1997
  • OLAF
  • Whose Advantage?
  • Close - No Cigar
  • Curioser and Curioser
  • Is Anybody There?
Nov 02, 1997
  • Narrowcast
  • Chatter
  • SOHO
  • Whose Domain?
  • Hungry in Hungary
October 26, 1997
  • Cheap Is Dear
  • Relationships
  • H=1 W=1
  • Relevant Measurement
  • Breach Of Security
October 19, 1997
  • Java Jangle
  • Clean Your Db
  • Caching In
  • Careful With Those Digits
  • World Wide Local
October 12, 1997
  • Buckets o' Blood
  • Index Your Site
  • Links and Traffic
  • View From Above
Complete Indexed Archives(36 months of marketing and design) Complete Indexed Archives(36 months of marketing and design)

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All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941