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industry is on
the verge of
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
one of the minor
arts, so don't
by it. Try
not to lose
your sense of
Keep it fun.
is its own
It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
time and energy
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June 27, 1997
Industrial Strength Ideas
The Chiat/Day site
is a disaster in "conventional" web design terms.
It's framed up to the eyeballs. Navigation is a nightmare. It takes ages to
download. It's graphically heavy. The homepage gif is animated for no
The only thing missing is a "Best Viewed With..." label.
But it works.
Like all the best advertising and promotional materials, it has a target
audience firmly in its sights and is aiming purely and simply at that
As a hugely successful - both monetarily and creatively - shop, Chiat/Day
isn't aiming at an AOL audience, or a broader, relatively unsophisticated
Its audience is graphically-oriented and doubtless has the hardware to cope
with the requirements of the site. And if they haven't, they shouldn't be
This audience expects something somewhat esoteric and blatantly "creative".
And that's just what they've got.
The site is an excellent example of knowing one's audience and delivering
up to their highest expectations, in terms of creativity and intelligence.
Hats off to Chiat/Day.
Any other nominations for "Great Sites That Break All the Rules"?
June 26, 1997
Top o' th' Search Engine
Ever wondered why your site isn't in the Top Ten Search Engine rankings
when you do a search for it?
We have too.
There's a useful Search Engine Tutorial at the
It's written by Brian
Internet Promotions, which claims to have "promoted over 10,000
websites in over 2 years in business and offers the highest quality in the
The nine rubricks are as follows:
- Submit your site manually.
- Take the time to do it correctly.
- Set up your Meta-tags and page Title tags BEFORE you start submission.
- Use pertinent keywords in your description and site title.
- Be persistent.
- Learn how to properly search the index.
- Don't try to spam the indexes.
- Repeat the submission process every 3 to 6 months.
- Keep your listings up to date.
Brian, of course, goes into a lot more detail in the Tutorial itself, so we
heartily recommend a visit to the site.
The VirtualPromote site, in fact, is a good source of promotional tips and
tricks, and well worth a visit. --John Blower
June 25, 1997
The news that Netscape and Microsoft have agreed to adhere to
common HTML standards must have brought forth an audible sigh of relief
from Web designers around the planet.
After all, the notion that the makers of the two most popular browsers were
both beavering away developing proprietary tags was plainly absurd.
Some designers of "cutting-edge" sites were, by all accounts, being forced
to design two versions of their sites - one for Netscape and one for MSIE.
In fact, of course, the number of users affected currently is relatively
small. Most surveys reveal that the majority of users do not wander the Web
with the latest browser. So most browser-specific tags would not be
Predictably, ZDNet i
s taking a lot of the credit for organizing a petition (which attracted
some 35,000 signatories) begging the Big Two to agree on common standards.
We suspect there was a lot more going on apart from the petition to spark
this stab at agreement and cooperation.
There is, for example, the need to cater to the vast majority of naive
users who flock to the Web every day who wouldn't know what an HTML tag was
if it sprang up in front of them.
The need for common operability is apparent in a number of fields -
security, languages, privacy and so on.
It's not the petition that made the difference. It was the market. --John Blower
June 24, 1997
Internet Trade Shows
Internet-oriented Trade Shows seem to be springing up like mushrooms.
Whilst not our favorite venues, Trade Shows can keep you up-to-date with
current trends and present extensive networking opportunities.
If nothing else, the sheer geographical diversity of these shows is
testament to the fact the the World Wide Web is becoming truly "World
Courtesy of The
Internet Times Newsletter - which we think is well worth the free
subscription - here's a partial list of forthcoming events:
all shows are summarized at:
The Exhibition Net: http://www.exhibitions.co.uk (a
complete listing of exhibitions in the U.K.)
7-9 Oct -- VOICE Europe (Olympia 2, London), with
Internet/Intranet featured: http://www.voicevents.com/index2.htm
23-24 Oct -- Global Internet Summit '97, sponsored by Jupiter
Communications (London, Sheraton Park Lane
12-14 May, 1998 -- Internet World (London)
22-23 September -- Internet World Expo
1-3 Oct -- Forum des Medias Electroniques, Solutions Web
(Paris: Cnit - Paris La Defense) URL: http://www.infopromotions.fr
4-16 Jan., 1998 -- Solutions Intranet/Internet (Paris: Cnit -
27-29 May, 1998 -- Intranet Expo (Paris, Porte de Versailles). URL:
17-19 June -- Voice Germany (Koeln), with Internet/Intranet
17-19 June -- Login Berlin '97 (Messegelaende Berlin)
summer -- KOMM 97 (Dusseldorf)
15-20 Oct -- Frankfurt Book Fair. Web: www.frankfurt-book-fair.com
25-27 Nov -- Internet World (Messegelaende Dusseldorf)
5-7 November -- Internet World (Sollentuna Exhibition Centre)
8-14 September -- Telecom Interactive '97 (Geneva):
12-14 November -- Interactive Publishing Europe (Zurich)
19-21 June -- Internet World Portugal '97
End of June -- The ComCon conference (Corfu): email@example.com
April, 1998 -- Internet World (Tokyo)
May, 1998 -- Internet World (Seoul)
31 July-2 August -- Internet World
22-25 Oct -- Asian IT Expo 97. email: firstname.lastname@example.org
12-14 August -- Internet World (Sydney)
22-24 January 1998 -- Internet World
7-9 Oct -- COMDEX/Asia at Singapore Informatics 97 URL:
24-26 March, 1998 -- Internet World (Kuala Lumpur)
1-3 October -- Internet World (Manila)
26-30 August -- Comdex-Korea (Seoul). URL: http://www.comdex.com
Abu Dhabi, UAE:
23-25 February 1998 -- Internet World
16-18 June -- Internet World
16-19 September -- Internet World (Rio de Janeiro)
email: email@example.com, URL:
18-22 Oct. -- COMDEX/Sucesu-SP Brazil (Sao Paulo). URL:
May, 1998 -- Internet World (Sao Paulo)
7-9 October -- Internet World (Monterrey)
8-10 October -- Internet World (Santiago)
31 March - 3 April, 1998 -- Internet World (Buenos Aires)
Columbia:June 23, 1997
May, 1998 -- Internet World (Bogota)
URL: http://www.iworld.com --John Blower
The Marketing Resource
Center is a comprehensive resource for all things web-marketing
This well-designed and aesthetically pleasing site features sections on:
There is a link to EXPOSE, the "home of Professional Web Site
Promotion" if you have neither the time, knowledge or inclination to do it
The site also links to the UK's Business Monitor Online, which is "a
service dedicated to professionals and business people involved in
international trade and investment. The site provides global coverage of
legislation and regulations,
corporate finance, offshore finance, market analysis, economic analysis,
risk management, property,
consultancy, and worldwide business news. Information is supplied by
leading lawyers, accountants,
chartered surveyors, stock exchanges, banks, government bodies and leading
- Marketing on the Net, including Internet Advertising and
- An Articles Library
- Tools of the Trade (marketing tools and business contacts)
- A Software Library
- Eye on Business (Online Business News and Magazines)
- A Marketing Forum
- A Quote of the Day (Sample: "He's a businessman. I'll make him an
offer he can't refuse." -- Mario Puzo The Godfather)
- A Featured Web Site (You can submit your own)
You have to register to access the information, but it's free.
Take a look at the Archives.
We've indexed all the past issues with topic pointers.
Check out the Archives....130
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