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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


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All material on
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© 1995. 1996 by IBN



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June 06, 1997


E "Events" info courtesy of EMap.

Digital Kids '97, a Jupiter Communications conference to be held at the Hotel Nikko in San Francisco, 5-6 June 1997, will explore the online kids' market.

Thunder Lizard Productions' presents Web Broadcasting '97 during 9-10 June in San Jose.

On the agenda is the convergence of Web and broadcast models of content distribution, as well as discussion of the latest 'push' technologies.

Plug.In '97 takes place during 16-17 July 1997 in New York City. Organised by Jupiter Communications, it's part of the Intel New Music Festival.

Executives and artists from a cross-section of industries will be there to discuss record label strategies, digital distribution, music-oriented online content, intellectual property, cross-promoting, and cybercasting.

Jupiter Communications' Online Advertising II takes place 13-14 August 1997 in New York City.

The event brings together the online media buying and selling community, with panels designed to appeal and feature both sides.

The third annual Global Information Summit organised by Jupiter Communications takes place 23-24 October 1997 in London.

The role of the Net in the global expansion plans of media, technology and communications players is the subject of this high-level conference and trade show.

Jupiter Communications is organising Online Games '98 20-21 November 1997 in Los Angeles.

With a focus on Hollywood and the synergies of mainstream entertainment, the events aims to bring together major content companies, game title directors, advertising and marketing specialists, and game console companies. --John Blower

June 05, 1997

Hard Copies

Rumors of the death of print have, fortunately, been greatly exaggerated. I simply can't imagine myself curled up in bed, head streaming from a vile cold, with a glass of hot lemon and a laptop, losing myself in "Foucault's Pendulum".

Books are tactile and sensuous. Then there's the smell of a freshly-cracked spine...

It's almost paradoxical then, that with increasing amounts of information reaching us through the 'Net, a whole publishing industry has sprung up to explain, interpret and provide instruction about the New Medium in a technology that dates back over 500 years.

The problem, as usual, is one of sorting and categorizing the slew of available titles so as to be able to make informed choices.

Help is at hand! The Internet Books Homepage is a site devoted solely to books about the Internet in all its manifestations, from site architecture and design to programming and legal issues. It features two "Books of the Week" (when I visited, they were "ActiveX Web Programming" by Adam Blum and "Sex, Laws and Cyberspace" by Jonathan Wallace and Mark Mangan).

The site is organized by Title and by Author and features Author of the Month and Publisher of the Month. as well as the afore-mentioned Books of the Week. The editors are selective - they don't claim to list every book, only "the best on the net". You can also order books from the site.

Refreshingly free of heavy graphics and "jumpin' Java", the site is a project of FSB Associates, a firm specializing in "Providing Internet Marketing Solutions to the Publishing Industry".

If you are a publisher, you may wish to check them out, although it's fair to say that the thrust of the site is marketing their own services rather than providing solid hands-on advice. --John Blower

June 04, 1997

Banning Junque

A New Jersey congressman is drafting the first federal legislation that would ban the transmission of unsolicited advertisements by electronic mail.

According to an aide to Representative Christopher Smith, a New Jersey Republican, the bill would amend the Telephone Consumer Protection Act of 1991 to prohibit junk e-mail, in the same way that junk faxes are currently banned.

Apparently, the congressman decided to sponsor the bill after receiving complaints about spam from constituents. Currently, a draft of the bill is being circulated to interested parties.

The aide declined to predict when it might be introduced to the House, but he said support from Internet users who have seen the draft has been strong.

One of the groups on Capital Hill that could make or break this legislation is the Internet Caucus, a self-appointed congressional committee that attempts to educate legislators about the Internet as well as help develop policy for government's role.

A former sporting goods wholesaler, Rep. Smith is not a member of that group. Nor is he among the members of the House who currently have Web pages, although you can find his bio at http://w

Interestingly enough, we read recently that around 70% of AOL users had no objection to receiving bulk eMail... --John Blower

June 03, 1997

The 1997 American Internet User Survey

FIND/SVP (part of the Emerging Technologies Research Group) has published the results of their latest survey on Internet use and application, entitled Realities Beyond the Hype.

The survey is divided into sections:

  • An Indispensable Medium
  • Media Trade-Offs
  • Personalizing of the Internet
  • Top Content Choices
  • More Americans Interested in Net

The Survey overview reveals, amongst other things, that current users total 31.3 million adults; that 49% of all adult users use the Internaet daily, and that the corresponding percentage for business users is 60%; and that 27% of users had made an online purchase in the last twelve months.

The company claims that the results "...document the transition of the Internet from an over-hyped curiosity to a communications and information utility on which millions of Americans now rely".

ETRG seems to have pretty impressive credentials.There are a number of other reports available at the site. --John Blower

June 02, 1997


For crusty old Web salts, remembering often quite complex URLs is almost second nature.

But for novice users - and we were all one once - they can be confusing and confounding. More importantly, a long URL can act as a positive disincentive to visiting your site.

A solution is at hand - Networds. Networds are Internet keywords which allow marketers and advertisers to use a descriptive phrase, such as "always Coca-Cola," rather than a URL, as an alias for a cumbersome Web address.

Netword holders pay a license fee to register words or phrases. Networds for companies and other organizations start at $5 per month; Personal Networds (for friends and family Web pages) cost just $1 per month. You can register for free for a limited period at the Networds site.

The catch, however, is that consumers who want to use Networds to access Web pages from their browsers must first download a small piece of software, called the Netword Agent. A demo is available on the company's site.

Nice idea. But we have the feeling that it may just be a little ahead of its time... --John Blower

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Check out the Archives....100 Weeks of Back issues including:

Week Ending April 13, 1997
  • Layout
  • JavaDoubler
  • Integration
  • Website Pricing
  • Japan
Week Ending June 01, 1997
  • Shop Til You Drop
  • Coffee Time
  • Jaundiced
  • Push To Shove
Week Ending May 25, 1997
  • Microscope
  • Gadfly
  • Marketing Your Site
Week Ending May 18, 1997
  • L-Shaped Ads
  • Time Wasters
  • Sucky to Savvy
  • Banner Placement
Week Ending May 11, 1997
  • Net Cards
  • Lush
  • PR No Nos
  • Problem Solving
  • Bon Mots
Week Ending May 04, 1997
  • Spell It Rite
  • Semi Free
  • Da Basix
  • Hi Tech Targets
  • Parade-a-thon
Week Ending April 27, 1997
  • The Edge
  • PR Central
  • Buckets of Blood
  • More Speed
  • New Modems
Week Ending April 20, 1997
  • A Canary
  • Search Tech
  • Free Lunch
  • Jumpin Jehosophat
  • AT&T Survey
Week Ending April 06, 1997
  • Speed
  • JavaDoubler
  • Integration
  • Website Pricing
  • Japan
Week Ending March 30, 1997
  • Germany
  • Banner Ads
  • Reasons to Send PR
  • 20/20 Hindsight
  • UFO Cult: Bad Design
Week Ending March 23, 1997
  • The Other 51%
  • We Wuz Framed
  • Bandwidth
  • Bad Design
  • Sling Shot
Week Ending March 16, 1997
  • Look Ma, No CGI
  • Banner Ads Revisited
  • Submission Wizzard
  • Labels Up to Scratch?
  • WebTV
Week Ending March 09, 1997
  • Cheap PR
  • Hard Copies
  • Ad Innovations
  • Don't Do This
  • Design Targets
Week Ending March 02, 1997
  • Web Balkanization
  • Mini Malls
  • Liars and Statistics
  • Multiple Search
Week Ending February 22, 1997
  • Direct Marketing World
  • Columbo, Not Just Yogurt
  • New HTTP Spec Speeds Net
  • All 4 One Search
Week Ending February 16, 1997
  • Finding Images
  • The Mining Co
  • Search Engine Stuff
  • Denounce
  • Weekend Reading
Week Ending February 09, 1997
  • Webmaster Secrets
  • New Search Engine Services
  • Learning From Others' Mistakes II
  • Learning From Others' Mistakes
  • Weekend Reading
Week Ending February 02, 1997
  • Purpose First
  • Ad Auction
  • 123 Domain Me
  • Publicity
  • Weekend Reading
Week Ending January 26, 1997
  • Drowning In Links
  • Ad Tutorial
  • Internet News
  • Cookies
  • Weekend Reading
Week Ending January 19, 1997
  • Finding Online Marketing Info
  • Microscope
  • Promotion Tools
  • Bad Form Email
  • Weekend Reading
Week Ending January 12, 1997
  • Ad Placement
  • Oooops
  • Odd Bedfellows
  • Advertising Advice
  • Weekend Reading
Complete Indexed Archives(19 months of marketing and design) Complete Indexed Archives(19 months of marketing and design)

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All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941