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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


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May 23, 1997


David Siegel is a self-styled "HTML terrorist" who excites veneration and loathing in about equal measure.

He is the author of the best-selling "Creating Killer Websites", in which espouses the use of tables as layout devices, and the use of the "single-pixel gif" as a spacer amongst other prohibitions.

Siegel may be obnoxious and self-promoting (his site lists his lunch and dinner dates since early last year), but his views are provocative and influential.

His latest screed is The Web is Ruined - And I Ruined It.

In the first part, he details the fight between the "terrorists" and the "purists". In the second part, he makes a convincing argument for the adoption and eventual supremacy of style sheets as instruments of layout and design.

We find his argument that the Web is primarily a visual medium - and that any "hacks" one uses are justified in order to enhance the viewing experience - difficult to disagree with.

Anyone with an interest in web design and architecture deserves to read this article. --John Blower

May 22, 1997


Microscope is a weekly 'zine which showcases the "most creative and compelling ads the web has to offer."

According to whom? we asked ourselves.

Well, Microscope is Steve St. Clair and Rich Paschall.

Steve has worked on a wide variety of high profile campaigns for such notables as Nissan, Calvin Klein, Fila, Labatt Beer and Radio Shack. He also sports an impressive roster of awards.

Rich serves as an advertising/new media consultant to a number of clients throughout the Southeast. Some of the awards he's won include CA, British Design & Art Direction, Clios, etc.

So they probably know what they're talking about.

The current Top Ten features banners from Honda, AT&T and a notable Public Service ad with an anti-drug message.

Each ad is accompanied by a detailed analysis as to why it works.

If you are in the business of designing banners - or even commissioning banner ads - this is a good resource from a couple of experts in the visual field.

There's also a page where you can submit your own ad for consideration. --John Blower

May 21, 1997

Marketing Your Site

Listings in Search Engines and Directories are the backbone of a marketing campaign - of any marketing campaign. It is just something that you have to do as a business, like being listed in the Yellow Pages, etc. If you don't do it, then those who look there will find your competitors and not you.

However - ask any experienced online marketer and they'll tell you that Search Engines should only be about 20 percent of your online marketing campaign.

The other 80 percent is pure trench warfare: Online promotion in discussion lists, sponsorship of newsletters, banner advertising, establishment of strategic links on other sites, establishment of relationships with other online businesses and advertising trades.

There is no one formula that works for everyone. For each business it will be different, because each business has a different target market that must be reached in the online community. If you are frustrated with low traffic to your site, the first thing you should do is examine your site:

Is it useful to the online community, or are you just selling something? No one purposely looks at advertisements or sales pitches, especially on the Internet. You're dealing with extremely intelligent, educated people. They see through a sales pitch in about 2 seconds and click on the back button even faster.

After you have established content on your site, and a REASON for people to visit it and return to it, then you can begin to plan your online marketing campaign based on what budget you have to work with.

If you have no budget or a small budget, then you had better be reading all the books on Internet marketing and plan on spending about ten hours a day on the Net... --John Blower

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Check out the Archives....100 Weeks of Back issues including:

Week Ending April 13, 1997
  • Layout
  • JavaDoubler
  • Integration
  • Website Pricing
  • Japan
Week Ending May 25, 1997
  • Microscope
  • Gadfly
  • Marketing Your Site
Week Ending May 18, 1997
  • L-Shaped Ads
  • Time Wasters
  • Sucky to Savvy
  • Banner Placement
Week Ending May 11, 1997
  • Net Cards
  • Lush
  • PR No Nos
  • Problem Solving
  • Bon Mots
Week Ending May 04, 1997
  • Spell It Rite
  • Semi Free
  • Da Basix
  • Hi Tech Targets
  • Parade-a-thon
Week Ending April 27, 1997
  • The Edge
  • PR Central
  • Buckets of Blood
  • More Speed
  • New Modems
Week Ending April 20, 1997
  • A Canary
  • Search Tech
  • Free Lunch
  • Jumpin Jehosophat
  • AT&T Survey
Week Ending April 06, 1997
  • Speed
  • JavaDoubler
  • Integration
  • Website Pricing
  • Japan
Week Ending March 30, 1997
  • Germany
  • Banner Ads
  • Reasons to Send PR
  • 20/20 Hindsight
  • UFO Cult: Bad Design
Week Ending March 23, 1997
  • The Other 51%
  • We Wuz Framed
  • Bandwidth
  • Bad Design
  • Sling Shot
Week Ending March 16, 1997
  • Look Ma, No CGI
  • Banner Ads Revisited
  • Submission Wizzard
  • Labels Up to Scratch?
  • WebTV
Week Ending March 09, 1997
  • Cheap PR
  • Hard Copies
  • Ad Innovations
  • Don't Do This
  • Design Targets
Week Ending March 02, 1997
  • Web Balkanization
  • Mini Malls
  • Liars and Statistics
  • Multiple Search
Week Ending February 22, 1997
  • Direct Marketing World
  • Columbo, Not Just Yogurt
  • New HTTP Spec Speeds Net
  • All 4 One Search
Week Ending February 16, 1997
  • Finding Images
  • The Mining Co
  • Search Engine Stuff
  • Denounce
  • Weekend Reading
Week Ending February 09, 1997
  • Webmaster Secrets
  • New Search Engine Services
  • Learning From Others' Mistakes II
  • Learning From Others' Mistakes
  • Weekend Reading
Week Ending February 02, 1997
  • Purpose First
  • Ad Auction
  • 123 Domain Me
  • Publicity
  • Weekend Reading
Week Ending January 26, 1997
  • Drowning In Links
  • Ad Tutorial
  • Internet News
  • Cookies
  • Weekend Reading
Week Ending January 19, 1997
  • Finding Online Marketing Info
  • Microscope
  • Promotion Tools
  • Bad Form Email
  • Weekend Reading
Week Ending January 12, 1997
  • Ad Placement
  • Oooops
  • Odd Bedfellows
  • Advertising Advice
  • Weekend Reading
Complete Indexed Archives(19 months of marketing and design) Complete Indexed Archives(19 months of marketing and design)

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All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941