This is one solid model for Regional Recruiting. It is certain to be the precursor for other efforts in the area. Unlike most regional services, Smart Dog is funded as a one shot deal so the sales force development problem is secondary. It offers a very hip sales pitch for life in Rochester. Complete with personal stories and a strong sales pitch, this site delivers irreverent and targeted communication. Free from the stodginess of most businesses, the site can cleanly offer its perspective to the targeted demographic. |