A continual provider of experimentation in interface design, Espan has never been able to mobilize their well conceived offering into the major leagues. A new CEO and promised funding may supplement their fundamental lack of an adequate sales force and skill in traffic development. A favorite since the beginning. The Espan interface sets a benchmark of sorts for the master site class. A model of design simplicity, their regularly delightful offering took an odd turn when the company got stuck on the tagline "The best place o find a job is in a machine". They have been able, from time to time, to supplement the lack of a traffic development budget with a solid PR team. Sometimes. |