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Not Just a Resume Source(June 06, 1997): What's recruiting on the net all about? At its most primitive, the process involves advertising open positions and searching through resume databases. At a higher level, driving traffic to your website to see available openings is the name of the game. We're even beginning to see aggressive competition in the purchase of search keywords (have you noticed that buying "jobs" no longer generates the traffic it once did?). Ultimately, though, web recruiting looks an awful lot like a more expansive version of the business currently conducted by retained and executive firms.
We're convinced that today's 4.8% unemployment rate will be viewed as "the good old days" in the not too distant future. "I remember when there were unemployed professionals", a seasoned pro will tell a green recruiter. The demographics tell a story of widespread labor shortages in the immediate future. 4.8% unemployment will be seen as a time of labor surplus by the turn of the millennium.
With workers in short supply, recruiting becomes a proactive research problem, like it is in the strategic hiring areas. Finding solid candidates will be the result of successfully developing a web of relationships within a given community.
With that in mind, we suggest that you take a look at The Black Collegian (BC). BC bills itself as the "website for students and professionals of color". In a tight labor market, managing the legal (and strategic) requirements for diversity nearly demands that you develop a relationship with an outlet like The Black Collegian.
We're certain that a rounded portfolio of electronic recruiting tools will include a variety of tools like BC as a way of reaching into very specific niches.
Hodes
(June 05, 1997): We spent the first part of this week visiting the Bernard Hodes Advertising (BHA) offices in New York City. We had the privilege, as a part of the visit, of spending several hours with Bernie Hodes.
If you don't know, Mr. Hodes is the grandfather (and perhaps godfather as well) of the Electronic Recruiting Industry. BHA is the world's largest recruitment advertising agency and offers a full line of recruitment advertising services (from print to web campaigns). If you scratch below the surface, you'll find that many of the best current Recruiting sites (mostly for corporate HR) are products of the BHA web team.
Madison Avenue is the heart of the Advertising world. The BHA headquarters offices sit squarely in the middle of the comings and goings of this traditional industry. As we poked around the city and got to know a couple of other industry players, we developed a keener understanding of the strength of the BHA position.
While BHA was busy inventing Career Mosaic and learning to sell electronic advertising, many residents of Madison Avenue were still debating the move to the Internet. While the BHA offices were becoming totally wired, the other players are still debating whether or not the medium will ever become truly useful.
Many of our readers will be familiar with the problem of persuading the boss that the web is already revolutionizing recruiting. It's a very common thread throughout the industry. Madison Avenue is no different. With the exception of BHA, it's like watching Nero fiddle while Rome burns.
More Junk
(June 04, 1997): A New Jersey congressman is drafting the first federal legislation that would ban the transmission of unsolicited advertisements by electronic mail.
According to an aide to Representative Christopher Smith, a New Jersey Republican, the bill would amend the Telephone Consumer Protection Act of 1991 to prohibit junk e-mail, in the same way that junk faxes are currently banned.
Apparently, the congressman decided to sponsor the bill after receiving complaints about spam from constituents. Currently, a draft of the bill is being circulated to interested parties.
The aide declined to predict when it might be introduced to the House, but he said support from Internet users who have seen the draft has been strong.
One of the groups on Capital Hill that could make or break this legislation is the Internet Caucus, a self-appointed congressional committee that attempts to educate legislators about the Internet as well as help develop policy for government's role.
A former sporting goods wholesaler, Rep. Smith is not a member of that group. Nor is he among the members of the House who currently have Web pages, although you can find his bio at http://w ww.visi.com/juan/congress/cgi-bin/bio.cgi?member=NJ04.
Interestingly enough, we read recently that around 70% of AOL users
had no objection to receiving bulk eMail...
Survey Sez
(June 03, 1997): FIND/SVP (part of the Emerging Technologies Research Group) has published the results of their latest survey on Internet use and application, entitled Realities Beyond the Hype.
The survey is divided into sections:
- An Indispensable Medium
- Media Trade-Offs
- Personalizing of the Internet
- Top Content Choices
- More Americans Interested in Net
The company claims that the results "...document the transition of the Internet from an over-hyped curiosity to a communications and information utility on which millions of Americans now rely".
ETRG seems to have pretty impressive credentials.There are a number of other reports available at the site.
Ad Service
(June 02, 1997): To date, most online recruiting efforts have focused on the lowest common denominator -- duplicating the services offered by newspaper classified advertising. It's been an easy to implement approach and a solid way to make the transition into the recruiting services of the future. But, you've got to ask yourself "If everyone is doing it, could it possibly be the right approach"?
The answer is elusive.
When we talk to HR Managers just learning to use the net, the almost always complain about the "quality of the resumes" they receive from their online efforts. Upon further investigation, it turns out that the extent of their recruiting efforts has been limited to posting position descriptions (job ads). The most aggressive in the business broadcast their postings to a variety of services. The very best in the game supplement their posting activities with complex schemes that cause the search engines to favor their postings (or ads that tie back to their postings).
To quote an old torch song "Is that all there is"?
Obviously, we think that there is much more to the game. The web is a unique method built on the idea of human networking. It works best when it creates the sense of intimacy that is a part of telephone and face to face communications. Job ads don't even begin to harness the power of this medium.
But, as long as the core approach to recruiting online is limited to implementing outdated approaches in the new world, the results will be equally limited. We're looking for services (like Mindsource) that really harness the potential of the medium.
Advanced Internet Recruiting Seminars
(May 23, 1997): We're delivering Seminars around the country in the Summer. The schedule is:
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Click here to learn more about the seminars and register online. Class size is limited to 30 per seminar. The seminars run from 9:00AM to 4:30PM. Take a look at a list of companies who have been to the seminars.
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