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Today's
Electronic
Recruiting
News
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interbiznet presents the Bugler |
| February 27, 2003 |
Juice
Read John Sumser's article from the Electronic Recruiting News. Remember to sign-up to receive the ERN in email each day.
Reveille
WhoToChoose.com, the automated job board evaluation site and job-posting channel introduces the Agency Toolkit, designed to provide Recruitment Ad Agencies with the tools to oversee and manage all of its clients posting activities. It allows you to generate individual client, job board, and transaction reports.
Monster will become the exclusive online career partner of the NAACP, the Nation's oldest and largest civil rights organization. A co-branded site is designed to enable employers to target, reach, and access a diverse pool of qualified candidates.
Grant Harrison Advertising, specialists in recruitment advertising and identity branding, will include the iCIMS iRecruiter applicant tracking solution as the technology backbone to its portfolio of recruitment advertising activities.
The
Unicru Hiring Management System will power the recruitment efforts Albertsons, Inc., one of the world's largest food and drug retailers.
Employment Outlook: U.S. & Canada
According to the latest Employment Outlook Survey conducted by Manpower,
U.S. employers will be hiring at a moderately slower pace during the second quarter of 2003. Of the nearly 16,000 employers interviewed, 22 percent said they expect to hire more people, 9 percent intend to reduce their workforce, and 63 percent plan to maintain current staff levels during the second quarter of 2003.
Canadian employers are anticipating the strongest second quarter hiring climate in two years. Thirty-one percent anticipate new opportunities, while 5 percent envision smaller payrolls, and 60 percent indicate they will maintain present workforce levels.
Pay Mix
Current research analyzes the relationship between corporate theory base and compensation practices. (Go to January/February issue.)
Drop A Note
Please send us your company news, personnel changes, and other interesting tidbits.
What does Bernard Hodes Group know about employer branding?
Here's a taste:
Q. How does employer branding differ from consumer branding?
A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the
consumer's.
Employer branding is designing your box of cookies to give the consumer
some kind of idea of the taste and texture of your offer.
Q. Chewy, or chocolate chunks?
A. Yeah. It's no different than that. You use marketing tactics to drive
home a theme about your job. Clear and simple, so it sticks.
Q. So do you just adopt the company's consumer or business brand?
A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and
software to the talent market isn't too hard. Pepsi, on the other hand,
isn't as easy. The product is well known, like Apple, but
there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a
laid-back atmosphere? Hard driving? There's some work to
be done here. You can't just port over ads about youth culture.
To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp
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