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Today's
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interbiznet presents the Bugler |
| February 26, 2003 |
Electronic Recruiting News
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Check Out the Competition
eprarie.com has a new career column, Nine to Five, offering advice to job seekers. The column is written by Liz Ryan, founder of
World Women In Technology.
Reveille
The members of the The U.S. Mexico Chamber of Commerce now have direct access to search bilingual resumes and post jobs through LatPro.
Job board for the staffing industry,
Net-Temps unveils its newly redesigned website giving it an updated user interface and improved navigation. New recruiter content and career development tools have been added.
Campuscareercenter.com, a campus recruitment company, reports that DiversityConnect, its diversity campus recruitment service, has a database of tens of thousands of minority students on campuses nationwide.
Exult redesigns its website, offering indepth information on HR Business Process Outsourcing. The company also recently announced its first profitable quarter.
Recruitment Research
Current research on the relationship between early recruitment-related activities and application decisions finds, among others, that early recruitment-related activities interacted with one another, such that employer brand image was stronger when firms used publicity in conjunction with other early recruitment-related activities. See
"The Relationship Between Early Recruitment-Related Activities and the Application Decisions of New Labor-Market Entrants: A Brand Equity Approach to Recruitment", Journal of Applied Psychology, December 2002.
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What does Bernard Hodes Group know about employer branding?
Here's a taste:
Q. How does employer branding differ from consumer branding?
A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the
consumer's.
Employer branding is designing your box of cookies to give the consumer
some kind of idea of the taste and texture of your offer.
Q. Chewy, or chocolate chunks?
A. Yeah. It's no different than that. You use marketing tactics to drive
home a theme about your job. Clear and simple, so it sticks.
Q. So do you just adopt the company's consumer or business brand?
A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and
software to the talent market isn't too hard. Pepsi, on the other hand,
isn't as easy. The product is well known, like Apple, but
there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a
laid-back atmosphere? Hard driving? There's some work to
be done here. You can't just port over ads about youth culture.
To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp
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