Your Search Engine Rankings Simon
Wallis is Net Communications Director of X media UK.
his ideas on how to raise your rankings in Alta Vista and HotBot.
They seem pretty sensible to us.
70% of all net traffic comes via the engines. Of that 90% come via
the "Big Eight".
is more important to the success of your web site than understanding
how the engines work and being able to build your pages accordingly.
If you are on a low budget it is the only way.
is very different. It may be necessary to build several versions
of your home page to ensure you optimize the code (markup). Or you
may want to keep your front page intact and the build a simple cover
or entry page.
is however a generic template which will serve you well for most.
Why not print
off a copy of your code (markup). Maybe photocopy it. Take a highliter.
Black out everything which is of no use to the robot. All the html
stuff. In fact just about everything that isn't either META or some
sort of text, alt tag, text in a link etc.
like a robot. Read your page. Give it to a friend and ask what is
the page about?
tell? Who-based on that content alone would want to read it? How
are they going to find it? Now you are ready to start.
Meta files or
not, all pages should be build around certain keywords which are important
to your site and your visitors. I do not mean the 100 words you were
planning to bung in the meta keywords tag. I mean the dozen or so
words which are really at the heart of the subject you and your visitors
are interested in. Get a pad. Write down the words. Singly. Then in
pairs. Then in trebles.
the combinations as in:
Bookshops, Online Bookshops, British Bookstores, Online Bookstores
Where possible put in a singular and plural, ie British Banks /
NOW DO THE
spamming or doing anything unethical; you now need to put those key
words as often as possible where the robot can see them. (I repeat
not everything here is relevant to every engine)
Put your key words in here. A must.
This won't affect your ranking. It is the bit that appears when your
page is listed. Your chance for a power packed headline.
I only use about 2 dozen. All my keywords plus their close relatives.
Can be very
useful for non meta engines. It encourages the engine to give you
a decent description. Several robots take it from here.
tactic. With the advent of the font tag it is not widely used. Robots
love them. Get your keywords in the H1 tag right up front.
Use a 25 word
(no more or less) keyword packed opening paragraph. In English. With
grammar and punctuation. This is not your weekly grocery list. Do
not cheat. The robot will know. Use keywords once only. Plus relatives.
You see those
neat little tags which fly up while your graphic masterpiece is loading?
Put your keywords in there!
Do not put
"Picture of Jim"
windsurfing, sailing, and waterskiing on vacation off Cape Canaveral,
robots love them. Ask yourself how many times did you put in a search
and open a top ranking page to find it was full of links? This is
a very long subject on it's own.
TIP: Put the targeted search parameter as the link itself. Example.
A "top" web design agency. So called. Their links normally read
Rates, Links, Portfolio, Team or something similar.
read Web Design Rates, Internet Portfolio, Graphic Design and Brand
Imaging, and World Wide Web WWW Consultants and Specialists. See
the difference? Remember the poor robot can not read your graphic
this: You do not need a link to the page you are on. That is obvious.
But find any excuse to put a keyword to the page you are on now
in your links which go to your next pages. You have got to be mentally
agile to do this! Look at the example very closely.
get you off to a flying start."