Defining Excellence In Electronic Recruiting


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Recruiter's Toolkit:

An Introduction To Electronic Recruiting

Defining Excellence In Electronic Recruiting


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Update 1.31 © 1999,, all rights reserved

Toolkit Addition

Improving Your Search Engine Rankings Simon Wallis is Net Communications Director of X media UK.

Here are his ideas on how to raise your rankings in Alta Vista and HotBot. They seem pretty sensible to us.

"Approximately 70% of all net traffic comes via the engines. Of that 90% come via the "Big Eight".

No skill is more important to the success of your web site than understanding how the engines work and being able to build your pages accordingly. If you are on a low budget it is the only way.

Each engine is very different. It may be necessary to build several versions of your home page to ensure you optimize the code (markup). Or you may want to keep your front page intact and the build a simple cover or entry page.

The following is however a generic template which will serve you well for most.


Why not print off a copy of your code (markup). Maybe photocopy it. Take a highliter. Black out everything which is of no use to the robot. All the html for example. All the images and graphics. All the JavaScript and clever stuff. In fact just about everything that isn't either META or some sort of text, alt tag, text in a link etc.

Now make like a robot. Read your page. Give it to a friend and ask what is the page about?

Can he/she tell? Who-based on that content alone would want to read it? How are they going to find it? Now you are ready to start.


Meta files or not, all pages should be build around certain keywords which are important to your site and your visitors. I do not mean the 100 words you were planning to bung in the meta keywords tag. I mean the dozen or so words which are really at the heart of the subject you and your visitors are interested in. Get a pad. Write down the words. Singly. Then in pairs. Then in trebles.

Look at the combinations as in:

British Bookshops, Online Bookshops, British Bookstores, Online Bookstores etc.

HOT TIP: Where possible put in a singular and plural, ie British Banks / Bank Account


Now; without spamming or doing anything unethical; you now need to put those key words as often as possible where the robot can see them. (I repeat not everything here is relevant to every engine)


Absolutely critical. Put your key words in here. A must.


Meta Description: This won't affect your ranking. It is the bit that appears when your page is listed. Your chance for a power packed headline.

Meta Keywords: I only use about 2 dozen. All my keywords plus their close relatives. eg Books/Bookstores/Bookshops


Can be very useful for non meta engines. It encourages the engine to give you a decent description. Several robots take it from here.


A powerhouse tactic. With the advent of the font tag it is not widely used. Robots love them. Get your keywords in the H1 tag right up front.


Use a 25 word (no more or less) keyword packed opening paragraph. In English. With grammar and punctuation. This is not your weekly grocery list. Do not cheat. The robot will know. Use keywords once only. Plus relatives.


You see those neat little tags which fly up while your graphic masterpiece is loading? Put your keywords in there!

Do not put "Picture of Jim"

Put "Jim windsurfing, sailing, and waterskiing on vacation off Cape Canaveral, Florida"


Engines and robots love them. Ask yourself how many times did you put in a search and open a top ranking page to find it was full of links? This is a very long subject on it's own.

HOT LINKS TIP: Put the targeted search parameter as the link itself. Example. A "top" web design agency. So called. Their links normally read ---

Clients, Rates, Links, Portfolio, Team or something similar.

They should read Web Design Rates, Internet Portfolio, Graphic Design and Brand Imaging, and World Wide Web WWW Consultants and Specialists. See the difference? Remember the poor robot can not read your graphic links.

Think about this: You do not need a link to the page you are on. That is obvious. But find any excuse to put a keyword to the page you are on now in your links which go to your next pages. You have got to be mentally agile to do this! Look at the example very closely.


That should get you off to a flying start."

--John Blower

Search Tips

Search Tip: Using Quotes

This week's search tip is a simple reminder: Use quotes to group phrases together. It's the single best way to improve the meaningfulness of the searches you conduct.

Search engines generally look for files that contain all of the words in your search (if you use the '+' (plus) sign before each word. That means that a search for 'unix +program*' will return all files with those two words in the file somewhere. By making the search term a phrase (ie. "unix program*" - in quotes), you force the search engine to find only those documents which contain the words together.

Table Of Contents SEARCH TOOLS
  1. Search Basics
  2. Search Strategy
  3. Company Info
  4. Finding People
  5. Resumes
  6. Web Pages
  7. Usenet
  8. Mailing Lists
  9. Competitors
10. Discussion Areas
11. Cheat Sheet
  1. Master Sites
  2. Free Sites
  3. Usenet
  4. Niches
  5. Writing Postings
  1. Newbot
  2. Informant
  3. URL Minder
  4. Other Robots
  1. Starter Tools
  2. Browser Tips
  1. Salary Surveys


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