Defining Excellence In Electronic Recruiting
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Recruiter's Toolkit:

An Introduction To Electronic Recruiting

Defining Excellence In Electronic Recruiting
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Update 1.19 © 1999, interbiznet.com, all rights reserved

Toolkit Addition


ToolKit: Building Traffic With Titles

Let's take a step back at this point and take a fairly broad overview of the function of Search Engines and one way in which you can improve your placement in them.

The Web currently has literally thousands of Search Engines and Directories where you can list your site.

In point of fact, most traffic travels through seven engines and one directory. It's therefore sensible to concentrate your efforts (at least initially) on trying for good placement on those sites.

The major directory is Yahoo!. It differs from the engines inasmuch as sites are selected for inclusion by people, and are arranged by both subject area and geography. Regard it, if you will, as a Table of Contents of a book, with the search engines functioning as indices (with greater or lesser levels of inclusion).

The major Search Engines are:

  • Excite
  • Infoseek
  • Alta Vista
  • Lycos
  • WebCrawler
  • HotBot and
  • Northern Light

This last, Northern Light, is a relative newcomer. It reputedly has the most comprehensive index of the Web. It also "pre-sorts" the results of a search · information is, allegedly, a mere "four clicks away" from hitting the search button. Northern Light also provides access to information not on the Web through its "Special Collection", which is available on a "dollars for data" basis.

Each engine categorizes and ranks sites slightly differently. Many engines use "meta tags" as a means of categorization and assessment, while other, most notably Excite! ignore them.

The concept of "keywords" is central to any meaningful ranking in the engines. "Keywords" are words - and combinations - which define the content of your page(s).

The important thing is to remember that they need to be chosen from the potential user's point of view.

For example, as a recruiter based in Kansas and looking to fill retail positions in the North East, you may perceive your "keywords" as "Kansas, recruitment, retail, North East, career, careers, job etc etc".

However, if you shift perspective to the user's point of view and try to imagine what search terms would give rise to your listing, you would probably come up with a very different list - for example "executive, career, opportunity, retail, Boston".

Keywords first come into play in the " tag of your page. Your title should be descriptive and emotive. Don't shy away from emotive words like FREE ("free listings for applicants!"). Eschew the use of the word "homepage" - it says nothing and is over-used. Unless you have great brand-recognition, avoid the use of your company name - it takes up space (usually only the first 64 characters of the title are used) and adds little.

And avoid repetition. This is known as "search engine spamming" and is penalized by most engines.

Search Tips


Search: More Directories

Finding new prospects is still the name of the game. You've tried Usenet, mail lists, and discussion groups. Perhaps a name rings a bell, but you have no contact info. Or maybe you need to branch out a bit to find new contacts in new places. Try these rather handy directory pages.

  • World Phone Directories for 43 countries. Some individual directories listed offer only a search by classification, but fax numbers are often included, too. Other directories allow searches by region along with categories.
  • directories. Contains more than the usual Big Foot and 411.
  • Close to 100 links to . Includes white, yellow and specialized directories.

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Table Of Contents SEARCH TOOLS
  1. Search Basics
  2. Search Strategy
  3. Company Info
  4. Finding People
  5. Resumes
  6. Web Pages
  7. Usenet
  8. Mailing Lists
  9. Competitors
10. Discussion Areas
11. Cheat Sheet
POSTING JOBS
  1. Master Sites
  2. Free Sites
  3. Usenet
  4. Niches
  5. Writing Postings
ROBOTS & AGENTS
  1. Newbot
  2. Informant
  3. URL Minder
  4. Other Robots
BASIC SOFTWARE
  1. Starter Tools
  2. Browser Tips
OTHER RESOURCES
  1. Salary Surveys
MORE TIPS -TRICKS
 

 
 

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