Website Marketing begins with the design of the Website. Marketing is ineffective to the extent that it is an afterthought. Initial site design must be driven by a clear understanding of
- Audience: Demographics, Webographics and Geographics
- Web Traffic Objectives
- Investment Returns (Financial or Otherwise)
- Usability
- Content Development for the Audience
- Maintenance and Improvement
- The Role of Customer Feedback in the Operation
In other words, whether a site is commercial or non-commercial, it is a communications vehicle designed for the use of customers. It falls into the province of Marketing.
Here are several articles about keeping your eye on the customer during design.
The Best Website Gets You Off the Web Quickly
What Makes a Great Website
Rethinking the Web: Six Heresies
The A to Zs of Web Design
How Websites Learn
How to Promote Your Website (Coming Soon)
Advertising and Marketing On the Web (Coming Soon)
