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Press Releases:

Inmagic KnowledgeNets Resonate with Association Market

Associations Turn to Inmagic to Better Service Members, Increase Renewal Rates, and Boost Retention

WOBURN, Mass.--(August 5, 2010)--Increasing demand among associations for better collaboration and member self-service has led the Human Resources Professionals Association (HRPA), and the American Society of Association Executives (ASAE) to select Inmagic Presto to make information more accessible for both internal staff and members, and to provide better overall service.

"Connecting people, ideas, and information is at the heart of the associations industry and is core to servicing ASAE's broad and diverse member audience"

"Presto allows us to consolidate a vast array of resources-articles, reviews, white papers, webinars, seminars, books, website content, video, third party media, public and subscription-based search, blogs, RSS feeds, and other news-into one simple, intuitive interface that invites member participation and collaboration," said Chris Larsen, Director, Marketing and Membership at HRPA. "All of which significantly increases value to members, their level of engagement and ultimately their satisfaction and retention. Integration with our Microsoft CRM platform also allows us to use Presto's authentication capabilities to further secure and personalize our members' information experience."

Associations are information-rich organizations. They are tasked with collecting and disseminating industry information on a timely basis and to a targeted audience or affinity group. Presto creates KnowledgeNets which facilitate topic-specific collaboration, making activities such as monitoring regulations, self-service information access by members and staff, and the creation of true knowledge-based communities swift and seamless. The result is improved service levels, greater productivity, improved membership attraction and retention, knowledge retention, and better overall information dissemination throughout the association.

"Connecting people, ideas, and information is at the heart of the associations industry and is core to servicing ASAE's broad and diverse member audience," said Nancy Matthes, Research Librarian at ASAE. "The better we can equip our Knowledge Center to serve and support member inquires, the better we are prepared to increase awareness, provide relevant information quickly, encourage patronage, and help members advocate their causes more effectively."

The latest shift towards business social software has made the promise of effective information management and collaboration a reality, and crucial to the success of business-centric associations. Because Presto sits at the intersection of content consumers and content producers, it is an ideal solution for associations that want to improve the business of its members.

"Associations have long been part of the Inmagic customer community throughout Inmagic's 25-year history," says Mike Cassettari, Vice President of Marketing for Inmagic. "Now more than ever, associations are recognizing the benefit of content-centric socialization, where core knowledge is collected, organized, made accessible, and enhanced by the wisdom of the community."

Other Inmagic customers in the association and non-profit sectors include, MRA, Ophea, The Lincoln Center for the Performing Arts, The National Endowment for Democracy, and The San Francisco Symphony.

Inmagic is a leader in developing and implementing Social Knowledge Networks (SKN) for enterprise organizations. For nearly 30 years, Inmagic has helped information and knowledge-driven organizations manage, access and publish information. Today, our award winning Inmagic Presto SKN application helps business users access and search relevant content and community insight across enterprise silos to create an environment focused on addressing high-value business processes and objectives.

Organizations across a range of industries including ACLU, City of Edmonton, Laureate Education, Maple Leaf Foods, MRA, NASA, The Lincoln Center for Performing Arts, the San Francisco Symphony and Wyeth Consumer Healthcare (now Pfizer), rely on Inmagic to improve productivity and collaboration, retain and preserve knowledge and foster greater innovation. Find out how much your organization really knows. Visit Inmagic at www.Inmagic.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Press contacts: Alicia Buonanno, alicia@GregoryFCA.com, Carolyn MacNeill, cmacneill@inmagic.com
Inmagic: http://www.inmagic.com/
Inmagic press room: http://www.inmagic.com/news/press_room.html
Inmagic RSS feed: http://feeds.feedburner.com/inmagic
Inmagic blog: http://blog.inmagic.com
Inmagic company fact sheet: http://www.inmagic.com/company/Inmagic-At-A-Glance.pdf

For more information, press only:
Gregory FCA
Alicia Buonanno, 610-228-2096
Alicia @ GregoryFCA.com


Inmagic, Inc.
Carolyn MacNeill, 781-287-6277
CMacneill @ Inmagic.com

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