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Press Releases: GE and Passenger Engage 5000 Global Marketers Through Private Online Community GE's MarkNet Provides Interactive Online Forum to Share Best Practices, Brainstorm and Build Marketing Relationships NEW YORK--(July 20, 2010)--GE and Passenger, a leading social software and services company, today announced the success of a private online community to connect and engage GE's 5,000 global marketing professionals. "At GE we pride ourselves on our culture of open innovation and networking. MarkNet is a natural fit for us as we work to further our training programs to make business-to-business marketing a source of sustainable competitive advantage for GE." GE's MarkNet is an online community designed by Passenger to encourage best practice sharing, online brainstorming and educational sessions while building marketing relationships across GE. Organized into specialized segments ranging from pricing to innovation, MarkNet allows marketers to create personal user profiles indicating preferred areas of interest and expertise. The personalization combines with Passenger's community application to encourage global teamwork by allowing marketers to share ideas and opinions in real time and directly engage with senior leadership. Steve Liguori, executive director, global marketing at GE said, "At GE we pride ourselves on our culture of open innovation and networking. MarkNet is a natural fit for us as we work to further our training programs to make business-to-business marketing a source of sustainable competitive advantage for GE." Steve Howe, CEO of Passenger said, "GE's MarkNet community is an incredible example of how an innovative, global brand encourages collaboration internally. Private online communities offer a way to break down the silos experienced in large organizations, enabling people to share ideas across departments and geographies. GE's commitment to skill development and engagement is an inspiration, and Passenger is thrilled to be a part of it." About GE GE (NYSE:GE) is a diversified infrastructure, finance and media company taking on the world's toughest challenges. From aircraft engines and power generation to financial services, health care solutions, and television programming, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com. About Passenger Passenger social software powers private online communities for the world's leading marketers and top social brands. Passenger communities provide real-time customer insight and cost-effective innovation, while driving ambassadorship and increased efficiencies in market research. The Passenger application, delivered Software-as-a-Service, combines market-leading social networking, collaboration, media, research and analytics features into a single intuitive interface. Passenger's knowledgeable Client Services and Community Insights teams provide thought leadership and maximize community value for clients such as JC Penney, Coca-Cola, Mercedes-Benz and Fox as well as ongoing support for self-service, channel and agency partners. Founded in 2005, with offices in Los Angeles, Palo Alto and New York City, Passenger is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. Contacts Bateman Group for Passenger Tyler Perry, 718-858-0250 tperry@bateman-group.com # # # Daily Newsletters and Professional Toolboxes: Bugler A concise view of the industry events and announcements that shape the competitive environment. Updated daily. Electronic Recruiting News A single article that covers tips, trends and analysis of players, events and occurrences in the Recruiting Industry. Updated daily. ERN | Bugler | Blogs | Advertise | Archives | About | Contact | Careers | Candidates | Listings | ToolKit | Companies | Exec Recruiters | 
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