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Kenexa Research: Corporate & Environmental Responsibilities Return Investment

Kenexa Research: Corporate & Environmental Responsibilities Return Investment

The Kenexa Research Finds That Corporate Responsibility and Environmentally Friendly Business Practices Return the Investment -- Research States That in the United States, Almost 50% of Employees Report Working for a Responsible Organization

WAYNE, PA, (Apr 22, 2010) -- Research conducted by the Kenexa Research Institute (KRI), a division of Kenexa(R), evaluated workers' opinions of their organizations with regard to corporate responsibility initiatives. The latest research suggests that an organization's participation in corporate responsibility and environmentally friendly business practices has a significant influence on employee engagement and business outcomes. The report is based on the analysis of data drawn from a representative sample of workers surveyed through WorkTrends(TM), KRI's 2010 annual survey of worker opinions.

An organization that is considered to have a strong corporate responsibility climate is one where business choices are made that support environmental responsibility, its actions demonstrate a genuine commitment to corporate responsibility and it contributes to the communities where employees live and work.

Across all countries surveyed, working for an organization whose employees positively view corporate responsibility efforts has a significant, favorable impact on how they rate their pride in the organization, overall satisfaction and willingness to recommend it as a place to work. Furthermore, employees with favorable opinions of their organizations' corporate responsibility activities are more likely to state an intention to stay.

"Our research clearly indicates that organizations operating with a strong corporate responsibility climate have more engaged, confident and customer oriented employees," said Anne Herman, research consultant, Kenexa Research Institute. "It will be of great interest to senior leaders in organizations, however, that our, results also indicate that those organizations who implement corporate responsibility efforts outperform those organizations that do not on important financial metrics such as diluted earnings per share."

Employees in today's job market still care about the organization's values and reputation. Previous research indicates that corporate responsibility plays an important role in attracting interested candidates. Employees indicate that their organizations' corporate responsibility activities increase their overall job satisfaction. This is particularly true for those in upper and middle management roles and this knowledge can be a key tool in helping organizations achieve their retention targets.

Herman continued, "Despite the recession, organizations are still engaging in building socially responsible businesses. In fact, since 2008 there has been a slight increase in the number of organizations who can be described as having a strong corporate responsibility climate. For example, in the financial industry, three in four businesses reportedly operate with a strong corporate responsibility climate. In the case of financial services firms this may be in response to negative backlash to the activities that have occurred in recent years."

About Kenexa
Kenexa(R) provides business solutions for human resources. We help global organizations multiply business success by identifying the best individuals for every job and fostering optimal work environments for every organization. For more than 20 years, Kenexa has studied human behavior and team dynamics in the workplace, and has developed the software solutions, business processes and expert consulting that help organizations impact positive business outcomes through HR. Kenexa is the only company that offers a comprehensive suite of unified products and services that support the entire employee lifecycle from pre-hire to exit. Additional information about Kenexa and its global products and services can be accessed at www.kenexa.com.

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