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DSM Personalized Nutrition debuts GPNS, Global Personalized Nutrition System

Parsippany, N.J. - Feb. 18, 2010 - DSM Personalized Nutrition, LLC announced GPNS, the Global Personal Nutrition System, a unique corporate wellness program that helps employers execute the most important strategy to improve employee wellness. Scientific research overwhelmingly supports the fact that making dietary adjustments is most important in improving health. Employees and their dependents who want to improve their health usually need to change multiple behaviors. By focusing first and foremost on their dietary habits, individuals can make the biggest health improvements.

This health improvement strategy is not just most important for employees. Employers who execute this strategy can engage every single employee, because nutrition is universal. Higher employee engagement levels mean optimal results for employers. GPNS is the only wellness program that provides personalized dietary recommendations and complementary behavior modification strategies that help employees and their dependents achieve their own health goals. GPNS is based on the expertise of DSM, a global $12 billion company and a leader in nutrition. The program leverages DSM's proven track record in helping individuals improve their health via nutrition.

"Most individuals don't realize that even small, yet meaningful changes in their diet can substantially improve their overall health," said Nico Bevers, director of marketing and business development. "Employers have a vested interest in a healthy workforce. By leveraging GPNS, employees and their families can reap the benefits of better health-gaining energy while lowering disease risk and stress-benefiting themselves and their companies."

GPNS provides a personalized coaching experience that fits employees' needs, preferences and lifestyles. Unlike other wellness programs, GPNS is completely user-directed and helps employees to achieve their personal health goals - whether they want to lose weight, lower cholesterol or even run a marathon. Such an individual approach helps increase employee engagement. Employees have access to a personal coach who is a Registered Dietitian, with additional training in behavior change and exercise physiology. In addition to coaching, GPNS' health assessments and biometric screening, online food and activity trackers help individuals implement personalized dietary recommendations and other complementary behaviors changes. GPNS helps employers extract more value from wellness initiatives already in place, by providing employees exposure and referrals to these complementary wellness services such as employee assistance and smoking cessation programs.

About DSM Personalized Nutrition
DSM Personalized Nutrition is a U.S. based subsidiary of DSM, a global leader in nutrition. Its GPNS™, Global Personal Nutrition System™, is an employee wellness program marketed to employers that mirrors a car's global positioning system. GPNS is designed specifically to help employees achieve personal health goals by implementing small, yet meaningful dietary adjustments and complementary behavior changes. For more information, visit www.PersonalizedNutrition.DSM.com. # # # Contact: Gail DeLano gdelano(at)fishervista.com 831.685.9700; 831.588.1567 Nico Bevers Nico.Bevers(at)DSM.COM 973.257.8315

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