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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser

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All material on
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© 1995. 1996 by IBN

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  C l i c k   o n c e   t o   r e c e i v e   o u r   o c c a s i o n a l   P R   N e w s l e t t e r

Sponsorship and Advertising
In IBN Electronic Newsletters

If you're looking for a quick, cost-effective way to target:

  • Web designers and Internet Marketers;
  • Recruiters, Headhunters and Human Resource Professionals; or
  • Job Seekers

    IBN offers you a diverse array of sponsorship and advertising opportunities guaranteed to deliver you a listening audience -- at a price your company can afford.

    IBN publishes three discrete award winning electronic newsletters on a nearly daily basis.

    The Electronic Recruiting News
    is targeted directly at Human Resource Professionals, Headhunters, Placement Firms and Recruiting Agencies on the Net. The Content is tailored to include tips and trends in the Electronic Recruiting Industry.

    1st Steps In The Hunt
    is a daily newsletter oriented towards the on-line Job Hunter. It provides tips and techniques for successful job hunting. It includes topics ranging from Resume Preparation and Distribution to Specific Reviews of Job Sites. This Newsletter is heavily supplemented with access to the most comprehensive set of links to employment Resources found anywhere on the Net

    1st Steps: Marketing and Design Daily
    is a daily newsletter for the Web-entrepreneur, Marketing Manager, small business person and webmaster. It focuses on tips, techniques, tools and resources for on-line marketing, Advertising, Customer Service and Promotion.

    Related Products

    Each Newsletter is a gateway to an archive of resources, organized by date and subject. The archives are designed to provide a ready set of tools that improve the effectiveness of each target audience.

    In addition, there are two electronic mailing lists associated with each newsletter. One, Notifier, provides a weekly notice of updates to the specific newsletter's material. The other, Digest, delivers the content of the Newsletter through email for a quarterly subscription price of $75.

    Sponsorship and Advertising Opportunities

    The Sponsorship and Advertising Opportunities are as follows for Each Newsletter, Archives and Tools Section:

    • Newsletter Banner:
      A hot linked GIF, designed by the advertiser appearing at the top of one newsletter, just beneath the Newsletter's title banner.
      Size: 300 pixels wide by 100 pixels high.

    • Newsletter Sponsorship Box:
      A hot linked GIF, designed by the advertiser, appearing in the top left hand corner of the Newsletter, adjacent to the Newsletter title banner.
      Size: 88 pixels wide by 88 pixels high.

    • Standard Advertising Button:
      A hot linked GIF, designed by the advertiser, appearing adjacent to the newsletter content in the left hand column.
      Size: 88 pixels wide by 28 pixels high.

    • Notifier Advertising:
      A listing at the bottom of the Weekly Notifier
      Size: 4 Lines of Text, 60 characters per line

    • Digest Advertising:
      A listing at the bottom of the Weekly Digest
      Size: 4 Lines of Text, 60 characters per line

    • Directory/Archives/Tools Sponsorship:
      A Bold Directory Listing Placed at the Top of The Appropriate Directory Page, In Alphabetical Order, by Site Name in a discrete area entitled "Sponsors of this page"

    • Directory/Archives/Tools Emphasized Listing:
      A Bold Directory Listing


    Advertising is priced on an "impression" (or hits) basis and sold in prepaid packages of 10,000 impressions. An impression is the number of times your graphic advertisement is delivered to a subscriber. We provide monthly reports of the number of impressions per ad to each of our advertisers.

    Charter Advertisers (through April 15, 1996) are entitled to a "lifetime" discount of 10%. For an additional setup fee, we can provide advertising prices on a "per click" basis. Email for more details. We also provide advertising graphic development for an additional fee.

    Sponsorship is priced on an annual fee basis.

    Charter sponsors (through April 15, 1996) receive to a "lifetime" sponsorship package (permanent sponsorship).

    Rate Card

    • Newsletter Banner:
      $.050 per impression (10,000 impressions = $500)

    • Newsletter Sponsorship Box:
      $.040 per impression (10,000 impressions = $400)

    • Standard Advertising Button:
      $.035 per impression (10,000 impressions = $350)

    • Notifier Advertising:
      $.030 per impression (10,000 impressions = $300)

    • Digest Advertising:
      $.040 per impression (10,000 impressions = $400)

    • Directory/Archives/Tools Sponsorship:

    • Directory/Archives/Tools Emphasized Listing:

      For more information or to place an order, contact us at 415.380.8244 or

      IBN: Internet Business Network
      346 Starling Road
      Mill Valley, CA 94941
      Phone: 415.380.8244
      Fax: 415.380.8245

      All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941