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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
industry.
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
playfulness.
Keep it fun.
Robert Bly

Reality
is more
complex
than
it seems.
John Gall

The System
is its own
best
explanation.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

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OUR HOME

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Web Review Whine

Back To 1st Steps: Marketing And Design Daily

Back to the May 18, 1996 Archives

We've taken the liberty of preserving the dying cries of Web Review for Posterity's sake:

We are proud of what we have created on the Web. We appreciate all the critical acclaim we've received and all of your positive feedback on our articles, columns and news.

However, the advertiser-supported model isn't really covering costs for targeted publications, and Web Review -- which requires a dedicated staff of editorial, design, production and technical resources -- is expensive to produce.

We have worked hard to meet our commitment to our readers over the past nine months, and we have learned a bit about what works and what doesn't. We've managed to build an audience of avid users who work professionally on the Web as site builders, Webmasters and programmers.

In the end, however, we cannot keep giving it away.

Several of us came up with the idea of polling readers to see if they would pay for Web Review. Conventional wisdom says users will not pay for content on the Web. But we thought: How will we know if we don't ask?

If it sounds a little like an appeal from public television, I guess in some ways it is. Web Review began as an experiment in an experimental market; it seems fitting to keep experimenting now.

Here are the stakes: Would you pay $19.95 for a six-month subscription (about $3.33 per month) to Web Review? Is the information you find worth that commitment? If 5,000 readers (about 10 percent of you) are willing to support it, we'll come back in June with a prototype of the new Web Review.

Remember: You are voting on the future of the Web and what you will find there. Web Review is not alone in having these problems.

Regardless of how you vote, I'd like to thank you for being a part of the Web Review experiment. I'd especially like to thank the editors, writers, designers, production and technical staffers, freelancers, readers and sponsors who have contributed to this publication and helped it establish a standard of excellence for Web publishing.

Dale Dougherty
Publisher, Web Review
Web Review cannot continue without user support. This is a poll: Would you pay $19.95 for a six-month subscription -- about $3.33 a month -- for a new Web Review? If enough people show interest, we will contact you for a subscription.

Yes No

Take a look at the Archives. We've indexed all the past issues with topic pointers. It should make the historical material somewhat easier to get through.

Check out the Archives....43 Weekly Back issues including:

July 13 1996 Including: Multimedia Web Selling Ads An SIG Pidgin News From The Front Absolut-ly Fabulous Tripod Redux Jobs For Web Designers	July 06 1996 Including: Makeovers R Us JAvaScript Tip Of the Week Microsoft Viruses Sega Surfing Jobs For Web Designers Informant IDML
June 22 1996 Including: Advertising Effectiveness Part 2 Email Risks: Short Case Study Leave 'Em Laughing Translation Pages Design and Graphics Tidbits Advertising Law	June 15 1996 Including: Ostriches On Line Media Daily NBNSOFT Content Awards Lots of Juicy Tidbits Knowing When to Quit About Media Placement Agencies
June 08 1996 Including: TRADEWINDS Sponsored Site of the Day Internet Link Exchange WebServer Magazine Net History from Alta Vista Business.net	June 01 1996 Including: Positioning Filtering Ads Balancing Technology and Marketing Elements of Ad Effectiveness Useful Microsoft Tools Graphics / Tufte
May 25 1996 Including: Suck Web Informant Fighting The Last War Net Commerce Bureau Web Review Revisited Initial Promotion Tools	May 18 1996 Including: How Not To Do It Link Trakker Television Industry Guidelines for Promotional Email Going Out With Dignity Initial Promotion
May 11 1996 Roverbot Tropical Jim's Who's Marketing Online Reborn StoogeNet Dr HTML	May 04 1996 Yahoo's People Search Hyperlinks are Institutionalized Referrals The David Siegel Project Junk Email Suit Editor and Publisher Interactive
Apr 27 1996 How Not To Do It: Buf Puf Email Courtesies 2Ask MRML (Mind Reading Markup Language Do You Own Your Domain Name	Apr 20 1996 Types of Links Solid Oak and Cybersitter Search Engine Tutorial Tripod Salon Webcatcher WWWomen

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