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    Advertising Effectiveness

    The following statistics track the results of seven ads on various IBN sites
    over a five week period that included the Memorial Day holiday and the
    graduation season in American schools.
    It demonstrates both the seasonality of advertising performance and the
    apparent lack of relationship between ads and performance.
    You will have to scroll the screen to see the full table.
    Clicks % Change (from prior) Visitors (GIF) % Change (from prior) Impressions (htm) % Change (from prior) Imps/Vis % Change (from prior) Clicks /Vis % Change (from prior) Clicks / Imp % Change (from prior)
    Advertiser 1
    11-May-96 20 1041 1803 1.73 1.92% 1.11%
    18-May-96 28 140.00% 1142 109.70% 2009 111.43% 1.76 101.57% 2.45% 127.62% 1.39% 125.64%
    25-May-96 33 117.86% 1052 92.12% 1743 86.76% 1.66 94.18% 3.14% 127.94% 1.89% 135.84%
    1-Jun-96 12 36.36% 626 59.51% 1101 63.17% 1.76 106.15% 1.92% 61.11% 1.09% 57.57%
    8-Jun-96 20 166.67% 991 158.31% 1792 162.76% 1.81 102.81% 2.02% 105.28% 1.12% 102.40%
    15-Jun-96 26 130.00% 2159 217.86% 3140 175.22% 1.45 80.43% 1.20% 59.67% 0.83% 74.19%
    Totals 139 7011 11588 1.69 2.11% 1.24%
    Advertiser 2
    11-May-96 121 6995 10060 1.44 1.73% 1.20%
    18-May-96 50 41.32% 5278 75.45% 9292 92.37% 1.76 122.41% 0.95% 54.76% 0.54% 44.74%
    25-May-96 170 340.00% 6357 120.44% 8907 95.86% 1.40 79.59% 2.67% 282.29% 1.91% 354.70%
    1-Jun-96 78 45.88% 5290 83.22% 7655 85.94% 1.45 103.28% 1.47% 55.14% 1.02% 53.39%
    8-Jun-96 83 106.41% 6583 124.44% 9754 127.42% 1.48 102.39% 1.26% 85.51% 0.85% 83.51%
    15-Jun-96 111 133.73% 6303 95.75% 9807 100.54% 1.56 105.01% 1.76% 139.68% 1.13% 133.01%
    Totals 613 36806 55475 1.51 1.64% 1.11%
    Advertiser 3
    11-May-96 85 7599 10060 1.32 1.12% 0.84%
    18-May-96 96 112.94% 6093 80.18% 10512 104.49% 1.73 130.32% 1.58% 140.86% 0.91% 108.08%
    25-May-96 511 532.29% 7061 115.89% 9880 93.99% 1.40 81.10% 7.24% 459.32% 5.17% 566.34%
    1-Jun-96 38 7.44% 5948 84.24% 8617 87.22% 1.45 103.54% 0.64% 8.83% 0.44% 8.53%
    8-Jun-96 54 142.11% 7519 126.41% 10993 127.57% 1.46 100.92% 0.72% 112.41% 0.49% 111.39%
    15-Jun-96 4 7.41% 7085 94.23% 11029 100.33% 1.56 106.47% 0.06% 7.86% 0.04% 7.38%
    Totals 788 41305 61091 1.49 1.89% 1.32%
    Advertiser 4
    11-May-96 921 8036 11122 1.38 11.46% 8.28%
    18-May-96 901 97.83% 6093 75.82% 11732 105.48% 1.93 139.12% 14.79% 129.03% 7.68% 92.74%
    25-May-96 826 91.68% 7888 129.46% 12122 103.32% 1.54 79.81% 10.47% 70.81% 6.81% 88.73%
    1-Jun-96 596 72.15% 6544 82.96% 10153 83.76% 1.55 100.96% 9.11% 86.97% 5.87% 86.15%
    8-Jun-96 796 133.56% 8320 127.14% 13135 129.37% 1.58 101.75% 9.57% 105.05% 6.06% 103.24%
    15-Jun-96 763 95.85% 7848 94.33% 13224 100.68% 1.69 106.73% 9.72% 101.62% 5.77% 95.21%
    Totals 4803 44729 71488 1.61 10.85% 6.75%
    Advertiser 5
    11-May-96 0 0 0 0.00 0.00% 0.00%
    18-May-96 54 815 1220 1.50 6.63% 4.43%
    25-May-96 31 57.41% 704 86.38% 973 79.75% 1.38 92.33% 4.40% 66.46% 3.19% 71.98%
    1-Jun-96 22 70.97% 658 93.47% 962 98.87% 1.46 105.78% 3.34% 75.93% 2.29% 71.78%
    8-Jun-96 31 140.91% 936 142.25% 1239 128.79% 1.32 90.54% 3.31% 99.06% 2.50% 109.41%
    15-Jun-96 32 103.23% 782 83.55% 1222 98.63% 1.56 118.05% 4.09% 123.55% 2.62% 104.66%
    Totals 170 3895 5616 1.20 3.63% 2.50%
    Advertiser 6
    11-May-96 0 0 0 0.00 0.00% 0.00%
    18-May-96 50 5278 9292 1.76 0.95% 0.54%
    25-May-96 299 598.00% 6357 120.44% 8907 95.86% 1.40 79.59% 4.70% 496.50% 3.36% 623.85%
    1-Jun-96 298 99.67% 5290 83.22% 7655 85.94% 1.45 103.28% 5.63% 119.77% 3.89% 115.97%
    8-Jun-96 391 131.21% 6583 124.44% 9754 127.42% 1.48 102.39% 5.94% 105.44% 4.01% 102.97%
    15-Jun-96 402 102.81% 6303 95.75% 9807 100.54% 1.56 105.01% 6.38% 107.38% 4.10% 102.26%
    Totals 1440 29811 45415 1.27 3.93% 2.65%
    Advertiser 7
    11-May-96 22 1041 1803 1.73 2.11% 1.22%
    18-May-96 11 50.00% 1142 109.70% 2009 111.43% 1.76 101.57% 0.96% 45.58% 0.55% 44.87%
    25-May-96 31 281.82% 1052 92.12% 1743 86.76% 1.66 94.18% 2.95% 305.93% 1.78% 324.83%
    1-Jun-96 15 48.39% 626 59.51% 1101 63.17% 1.76 106.15% 2.40% 81.32% 1.36% 76.60%
    8-Jun-96 22 146.67% 991 158.31% 1792 162.76% 1.81 102.81% 2.22% 92.65% 1.23% 90.11%
    15-Jun-96 30 136.36% 2159 217.86% 3140 175.22% 1.45 80.43% 1.39% 62.59% 0.96% 77.82%
    Totals 131 7011 11588 1.69 2.00% 1.18%

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