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The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


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All material on
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© 1995. 1996. 1997 by IBN



C l i c k   o n c e   t o   r e c e i v e   o u r   o c c a s i o n a l   N e w s l e t t e r

December 31, 1997

Year End Predictions and Forecasts

Look around. From all corners of the web, the pundits are spilling out to deliver their insights into the past and future. While we're certainly not shy on either opinion or predicition, we thought we'd offer you a small gem as an alternative.

1998 Elvis Forecast

In 1978, when Elvis died, there were three Elvis impersonators. (Remember Andy Kauffman?)

Today, there are 48,000

If growth continues at this pace, one of every three people will be an Elvis impersonator by the year 2005.

Happy New Year. We'll be daily again next week.

John Sumser

December 24, 1997


Despite this being the festive season (goodwill to all men etc etc), we couldn't resist this one:

Please - don't do this!!!

No matter how impressive your client list or how good your product or service, we don't believe that an image like the one above will do anything for you or your organization.

It may get you remembered - but doubtless for all the wrong reasons.

Compliments of the season to all our readers...

--John Blower

LinkExchange Member
December 23, 1997

Web Site Garage

The good folks at gave us a sneak preview of their new web site tuneup station: Web Site Garage. The new all-in-one service effectively aggregates many validation, performance, and pr services under one "roof" to make checking and promoting your web site a one- stop affair. Webmasters just pull into the garage, type in their URL, and hit go.

The mechanics quickly look under your site's hood and up pops a 50's style oil-change-like clipboard, complete with an overall rating and a 5-point checklist.

You can browse through the results, and see where the problems lie. We liked the HTML Design Check, that uses lint, and color codes the numbered lines of bad HTML. Included in the free Tune Up package are checks for:

  • Load Time
  • Dead Link
  • Spelling
  • HTML Design
  • Site Popularity

Each report is formatted for both the Web and easy printing, signed by the head mechanic. After checking over the problem spots in your page, you can choose to upgrade to their self-serve turbocharge service, or go for a complete overhaul.

AtWeb offers their own Register-It! promotion services, a complete site analysis version, as well as best of breed services with partners like for press releases.

Best of all, each Turbocharge service is priced at under $100. There's also a free GIF/JPEG image reduction and conversion service called GIF Lube, that looks promising but was still in beta as we went to press.

If you don't want to promote and redesign it yourself you can order a complete overhaul and have the pros do the job. Complete promotion packages, press releases, site redesigns and more can be had for under $1000 each.

The AtWeb technicians said they have designed the back end to be scalable and plan on adding more services each month. Overall we were impressed with the design and convenience the service offers. Busy webmasters will appreciate the site's one-stop convenience for validating and promoting their web sites. John Blower

December 22, 1997

Holiday Greetings

If you're behind on sending out Holiday greetings, take a look at these sites. They generally offer "free" net-cards:


American Greetings


Center for the Easily Amused

Christmas Adventure Post Office

Christmas Digital

Christmas Post-A-Card

American Lung Association Christmas Seals

Wired 2000


Take a look at the Archives. We've indexed all the past issues with topic pointers.

Check out the Archives....160 Weeks of Back issues including:

Dec 14, 1997
  • Whose Eyeballs?
  • NPR
  • Cool Tools
  • Hamsters?
Dec 07, 1997
  • Color Of Money
  • Resources
  • Search Engine Tuneup
  • Nice Makeover
  • European Design
Nov 30, 1997
  • Site Design
  • Statistics
  • Semi Free
  • Thanksgiving
  • Visitors
Nov 23, 1997
  • Easy Shopping
  • Great Content Wins
  • "Skinny" Graphics
  • Site Design
  • Net Mailer
Nov 16, 1997
  • Another Email Tool
  • Using Print
  • Free Site TuneUp
  • Oh, Dear
Nov 09, 1997
  • OLAF
  • Whose Advantage?
  • Close - No Cigar
  • Curioser and Curioser
  • Is Anybody There?
Complete Indexed Archives(36 months of marketing and design) Complete Indexed Archives(36 months of marketing and design)

Contacting Us
Call, fax, write, email. We'd love to talk about your project.

All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941