JOHN SUMSER,
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Hall Of Fame8 Corners of ECommerceTypes
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Red Herring
The advertising industry is on the verge of being shattered into a thousand fragments due to the knowledge explosion and the proliferation of new technologies. There are no more grand theories that hold sway over the entire industry. Michael Strangelove
Advertising is
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Year End Predictions and ForecastsLook around. From all corners of the web, the pundits are spilling out to deliver their insights into the past and future. While we're certainly not shy on either opinion or predicition, we thought we'd offer you a small gem as an alternative.1998 Elvis Forecast In 1978, when Elvis died, there were three Elvis impersonators. (Remember Andy Kauffman?) Today, there are 48,000 If growth continues at this pace, one of every three people will be an Elvis impersonator by the year 2005.
Happy New Year. We'll be daily again next week. John Sumser
Aaargh!Despite this being the festive season (goodwill to all men etc etc), we couldn't resist this one: Please - don't do this!!! No matter how impressive your client list or how good your product or service, we don't believe that an image like the one above will do anything for you or your organization. It may get you remembered - but doubtless for all the wrong reasons. Compliments of the season to all our readers...
LinkExchange Member Web Site GarageThe good folks at AtWeb.com gave us a sneak preview of their new web site tuneup station: Web Site Garage. The new all-in-one service effectively aggregates many validation, performance, and pr services under one "roof" to make checking and promoting your web site a one- stop affair. Webmasters just pull into the garage, type in their URL, and hit go. The mechanics quickly look under your site's hood and up pops a 50's style oil-change-like clipboard, complete with an overall rating and a 5-point checklist. You can browse through the results, and see where the problems lie. We liked the HTML Design Check, that uses lint, and color codes the numbered lines of bad HTML. Included in the free Tune Up package are checks for:
Each report is formatted for both the Web and easy printing, signed by the head mechanic. After checking over the problem spots in your page, you can choose to upgrade to their self-serve turbocharge service, or go for a complete overhaul. AtWeb offers their own Register-It! promotion services, a complete site analysis version, as well as best of breed services with partners like Businesswire.com for press releases. Best of all, each Turbocharge service is priced at under $100. There's also a free GIF/JPEG image reduction and conversion service called GIF Lube, that looks promising but was still in beta as we went to press. If you don't want to promote and redesign it yourself you can order a complete overhaul and have the pros do the job. Complete promotion packages, press releases, site redesigns and more can be had for under $1000 each. The AtWeb technicians said they have designed the back end to be scalable and plan on adding more services each month. Overall we were impressed with the design and convenience the service offers. Busy webmasters will appreciate the site's one-stop convenience for validating and promoting their web sites. http://www.websitegarage.com/start.cgi?banner=webreference-- John Blower
Holiday GreetingsIf you're behind on sending out Holiday greetings, take a look at these sites. They generally offer "free" net-cards:Christmas Adventure Post Office American Lung Association Christmas Seals
Take a look at the Archives. We've indexed all the past issues with topic pointers.
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