Find out more
About IBN



8 Corners of ECommerce

Register to receive
e-mail when
this page changes.

Email address

Hall Of Fame
8 Corners of ECommerce

Types of Links

Red Herring
H C I Readlist
Webstyle guide
The Pilot
Daily Webnews
I A Daily
Professor Pete
Ad Tutorial
Advert World
WebMaster Mag
HT Marcom
A1 Index
Submit It


The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


All material on this
website is the
property of IBN
(The Internet Business Network)
You may download
a copy for personal
use. Redistribution
without permission
is strictly
All material on
this site is
© 1995. 1996. 1997 by IBN



Click OK to receive our occasional Newsletter

November 13, 1997

Oh, Dear!

Computers Made Simple of San Antonio, TX, will, apparently teach you how to use both hard- and soft-ware which you may inadvertently purchased in a fit of pique.

Their Website is a model of what NOT to do.

In fact, this effort at "communication" is so abysmal that we're not quite sure where to start...

How about with the 81K background on the "homepage"? It shows one-third of a car parked in front of a building "designed", it appears, in the "'60's Brutalist" style.

Or perhaps the attractively overlaid orange text, which, in addition to being long-winded and ungrammatical, inexplicably has a blank line inserted towards the end?

The bold link transports one to a page which further invites one to "click HERE". The text is yellow on white. The page serves no apparent purpose.

But clicking on "HERE" transports us magically to -- a scanned brochure! The 125K download is prefaced by a warning that the page "may take some time to load".

We're not quite sure what this "site" is intended to achieve. The effect - albeit undoubtedly unwitting - is to convey the notion of a bunch of rank amateurs whose comprehension of the New Medium is risible.

It is unfortunate for them that, no matter how good they are at training the mugs who give them money, that impression will prevail. --John Blower

November 12, 1997

Web Site Garage

The good folks at gave us a sneak preview of their new web site tuneup station: Web Site Garage. The new all-in-one service effectively aggregates many validation, performance, and pr services under one "roof" to make checking and promoting your web site a one- stop affair. Webmasters just pull into the garage, type in their URL, and hit go.

The mechanics quickly look under your site's hood and up pops a 50's style oil-change-like clipboard, complete with an overall rating and a 5-point checklist.

You can browse through the results, and see where the problems lie. We liked the HTML Design Check, that uses lint, and color codes the numbered lines of bad HTML. Included in the free Tune Up package are checks for:

  • Load Time
  • Dead Link
  • Spelling
  • HTML Design
  • Site Popularity

Each report is formatted for both the Web and easy printing, signed by the head mechanic. After checking over the problem spots in your page, you can choose to upgrade to their self-serve turbocharge service, or go for a complete overhaul.

AtWeb offers their own Register-It! promotion services, a complete site analysis version, as well as best of breed services with partners like for press releases.

Best of all, each Turbocharge service is priced at under $100. There's also a free GIF/JPEG image reduction and conversion service called GIF Lube, that looks promising but was still in beta as we went to press.

If you don't want to promote and redesign it yourself you can order a complete overhaul and have the pros do the job. Complete promotion packages, press releases, site redesigns and more can be had for under $1000 each.

The AtWeb technicians said they have designed the back end to be scalable and plan on adding more services each month. Overall we were impressed with the design and convenience the service offers. Busy webmasters will appreciate the site's one-stop convenience for validating and promoting their web sites. John Blower

November 11, 1997

Print Resources

In addition to advertising your business online, it's important not to forget about advertising in the real world.

Advertising in the real world does not have to be expensive. There are many specialized publications pertaining to just about every business, occupation, sport and hobby. The advertising rates are substantially lower in these specialty publications even though the circulation is not as large as the major magazines and newspapers. Readers of these smaller publications consist almost exclusively of your target audience.

If you plan to use traditional advertising, get a handle on the media resources by checking out Standard Rate and Data Services (SRDS).

SRDS publications and directories have been the foundation of every solid media buy for more than 78 years - they are the "meeting place" where buyers and sellers of media converge and millions of dollars are exchanged daily.

Their innovative e-kit provides electronic access to media kit information for the leading publishers of business publications, consumer magazines and newspapers. These directories list business, technical, and trade publications categorized by markets served. You will find it very helpful when you are trying to decide where to advertise.

A few more resources for traditional advertising include: The premier internet service for professional trade publications. Great for finding and subscribing to quality professional magazines.

Magazine Newsstand displaying hundreds of Newsstand magazines and features more than 1,000 magazine publications available to consumers today. You can search for a magazine publication by title or by category. --John Blower

November 10, 1997

More eMail

If you use the original "push" client, eMail, as a marketing and promotion tool, you may be interested in a new list manager from British company Unipalm.

Revnet's GroupMaster gives users a fully-featured tool for scheduling the delivery of bulk email messages, web content and attached data files. It automatically delivers pre-scheduled information, manages "bounced" or undeliverable email, and keeps accurate list membership and email read-rate statistics.

GroupMaster enables the list manager to:

  • create and manage lists easily

  • deliver Web information, files and emails

  • enroll subscribers from the web or import lists of subscribers

  • schedule mail deliveries to lists

  • deliver and receive multiple messages as one (in "digest" form)

  • view statistics on list membership and response rates to email

GroupMaster supports discussion groups and offers a unique member control panel that lets list participants control their own list options over the web.

The product runs on Windows NT Server and requires an SMTP (TCP/IP) mail server on another machine. List managers require a Web browser plus an email client and subscribers require only an email client. There are four versions of GroupMaster available from Unipalm, priced as follows:

  • GroupMaster (5000 subs.) $495.00
  • GroupMaster Plus (20,000 subs.) $995.00
  • GroupMaster Pro (50,000 subs.) $2495.00
  • GroupMaster Enterprise (250,000 subs.) $9995.00

--John Blower

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Check out the Archives....130 Weeks of Back issues including:

November 09, 1997
  • OLAF
  • Whose Advantage?
  • Close - No Cigar
  • Curioser and Curioser
  • Is Anybody There?
November 02, 1997
  • Narrowcast
  • Chatter
  • SOHO
  • Whose Domain?
  • Hungry in Hungary
October 26, 1997
  • Cheap Is Dear
  • Relationships
  • H=1 W=1
  • Relevant Measurement
  • Breach Of Security
October 19, 1997
  • Java Jangle
  • Clean Your Db
  • Caching In
  • Careful With Those Digits
  • World Wide Local
October 12, 1997
  • Buckets o' Blood
  • Index Your Site
  • Links and Traffic
  • View From Above
October 05, 1997
  • An Eye Out
  • Get A Grip
  • Wanna Be A Web Boss?
  • Bits 'n Pieces
  • Net Mechanic
September 28, 1997
  • Using Email
  • Sigs
  • Dot Not
  • Fulcrum
September 21, 1997
  • Using Email
  • Sigs
  • Dot Not
  • Fulcrum
September 14, 1997
  • Getting The Word Out
  • Want an Award?
  • Linking
  • Domain Name Conundrum
  • Find and Be Found
September 07, 1997
  • Wrinklies Online
  • Search Engine Blues
  • Sex Sells
  • Standards Guide
  • 7 Laws of Online Ads
August 31, 1997
  • Press Releases
  • Design Criteria
  • Online Seminars
  • Internet Myths
  • Narrowcast
August 24, 1997
  • 7 Cs of Successful Websites
  • Whisper It Not Aloud
  • Relationships
  • Real Call
  • More Email
August 17, 1997
  • PIU
  • Another Search Engine
  • SOHO
  • Dancing with the Gorilla
  • Deep Throat
August 10, 1997
  • Internet USA
  • Nation of Spammers
  • Lifetime Values
  • ENode
  • Tovarich
August 03, 1997
  • Too Good To Be True
  • Who's Pushing Whom
  • A Recent Poll
  • Sidebars
Complete Indexed Archives(32 months of marketing and design) Complete Indexed Archives(32 months of marketing and design)

Contacting Us
Call, fax, write, email. We'd love to talk about your project.

All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941