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PIUPathological Internet Use (PIU) is a condition identified and named by Dr. Kimberly Young, an assistant professor of psychology at the University of Pittsburgh at Bradford, in Bradford, Pa. She classifies excessive Internet use as addictive, in the same way that drugs (including alcohol), gambling, video games, and some types of eating disorders are today officially considered addictive. So how do you rank in the addiction stakes? Apparently, if you answer "YES" to four or more of the following questions - relative to a twelve-monthe period - you would be classified as "dependent": Do you:
Take the full survey, and find out if you're addicted to the Net. --John Blower Another Search Engine?We recently took some time out to attend the launch of (yet another) Search Engine, Northern Light. What could they tell us that we either didn't already know or hadn't already bemoaned the lack of? Well - quite a lot. VP of Product Development Mark Sprague very kindly walked us through a demonstration of his new product. And it is a major move forward. The Northern Light search engine classifies the results of your search, so that, instead of the undifferentiated jumble that one gets on, for example, Alta Vista, you have all your references sorted into categories, sub-categories and so on as you drill deeper. Minor catch is that you have to buy credits which are used at the rate of $1/search if you wish to make use of the "Special Collection" option. In essence, the concept is that differentiated data is worth more than undifferrentiated data. We can't argue with that. After all, time is money, and Northern Light appears to buy you time at a modest price. And, of course, the major advantage is that you appear to be able to find what you want in two or three clicks instead of having to wade through a mountain of "404's". We've bookmarked this site. --John Blower
Small Office/Home OfficeThe structural change in the economy we are currently experiencing has given rise to an explosion in the number of small businesses. This new business sector is known as Small Office/Home Office - or SOHO. This sector is the fastest-growing in the economy, and will continue to be for the forseeable future. There are two aspects to be aware of with this phenomenon. The first is if you are a SOHO business yourself. The second is if you are a corporation attempting to sell into this market. If the former, there is an excellent online resource in Business@Home. This journal runs the gamut of issues affecting small businesses, with a number of regular sections including one on Marketing, which includes an index to previous articles. You can alsosubscribe to the magazine for $9.98/year. Consultant Jeff Berner has written a number of books and booklets on working from home. This former San Francisco Chronicle columnist also works with companies attempting to sell into this dynamic market. --John Blower
Dancing With the GorillaMost Web pages are built on Mac machines. Fact. Most graphic designers use Mac machines. Fact. (Both assertions completely unsubstantiated, but based on solid gut intuition.) Apple and Microsoft? The announcement was greeted with horror:
''What're they doing? They're going to kill us!'' Your intrepid correspondent evinced no surprise at the news, having accurately predicted this outcome to Apple's woes some eighteen months ago. The only problem with starting to dance with the gorilla is that the gorilla decides when the dance is over... --John Blower
Deep ThroatDr. Edward Yardeni is the Chief Economist and a Managing Director of Deutsche Morgan Grenfell (North America). His Center for Cybereconomics is a somewhat dry but terrific find. The articles available cover such topics as:
Don't be deceived by the apparently expired "sell-by" dates of these articles. Morgan Grenfell tends to take the long view (well, at least the good Doctor does), and, as such, provides a welcome perspective on current trends, There's also a big chunk o' stuff on the "Year 2000 Problem". And believe us, it's a lot worse than we've been lead to believe. --John Blower
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