Find out more
About IBN



8 Corners of ECommerce

Register to receive
e-mail when
this page changes.

Email address

Hall Of Fame
8 Corners of ECommerce

Types of Links

Red Herring
H C I Readlist
Webstyle guide
The Pilot
Daily Webnews
I A Daily
Professor Pete
Ad Tutorial
Advert World
WebMaster Mag
HT Marcom
A1 Index
Submit It


The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


All material on this
website is the
property of IBN
(The Internet Business Network)
You may download
a copy for personal
use. Redistribution
without permission
is strictly
All material on
this site is
© 1995. 1996 by IBN



C l i c k   o n c e   t o   r e c e i v e   o u r   o c c a s i o n a l   N e w s l e t t e r

February 28, 1997

Lies and Damned Statistics

In the old days - about a year ago - it was felt that having a counter on one's page would provide a decent enough measure of a page's popularity. Well, through lack of clarity on what exactly was being counted and the potential for abuse by constantly hitting the "reload" button, the realization dawned that a page counter wasn't much use.

The Internet Audit Bureau promised a more exact "hit-count", but something happened when they upgraded, and the service fell hopelessly behind (my own account only goes up to 12/27/96...).

Visitor tracking has become more refined. Usually, if you have a Business Account, your server will provide site visitor stats in one form or another. My own server uses a program called Analog, which provides extremely comprehensive statistics. So comprehensive that it's difficult to make any meaningful analysis...

Another option is by using "plug-ins" like Webaudit or Websnoop (both available from

Essentially, you cut and paste some HTML into your page(s). Site visitors are tracked on the server, and you access the stats from your browser. There's a free trial - although you need to pledge $50 for all five plug-ins, which is only charged if you continue to use them.

Where Should I List My Site?

Pretty much anywhere and everywhere! We found the site through an article at The Marketing Resource Center. This is a comprehensive resource of marketing tips both on- and off-line, although the site is somewhat difficult to navigate, and some of the articles appear dated. (For example, 20 Reasons to Put Your Business on the World Wide Web claims Web usage worldwide at 7 million...).

However, plenty of useful info and links, including one to the (in)famous Jay Conrad Levinson's Guerrilla Marketing Online site - whose homepage confused me - it looked like Yahoo!...

We found The Marketing Resource Center through a link at Lightning Web - surely one of the ugliest and least-appealing sites around. But we did find the MRC.

Which only goes to show... --John Blower

February 27, 1997


The structural change in the economy we are currently experiencing has given rise to an explosion in the number of small businesses. This new business sector is known as Small Office/Home Office - or SOHO. This sector is the fastest-growing in the economy, and will continue to be for the forseeable future.

There are two aspects to be aware of with this phenomenon. The first is if you are a SOHO business yourself. The second is if you are a corporation attempting to sell into this market.

If the former, there is an excellent online resource in Business@Home. This journal runs the gamut of issues affecting small businesses, with a number of regular sections including one on Marketing, which includes an index to previous articles.

You can also subscribe to the magazine for $9.98/year.

Consultant Jeff Berner has written a number of books and booklets on working from home. This former San Francisco Chronicle columnist also works with companies attempting to sell into this dynamic market.

Jeff's site looks spiffy, but can be difficult to navigate. We understand he's in the process of upgrading... --John Blower

February 26, 1997

Bulk eMail

When asked about that new technology "Mail", Henry David Thoreau is reputed to have lamented that he felt privileged if he received "two letters a year which were worth reading".

Despite Thoreau's suspicions, mail developed, expanded and often became known as "junk mail" - much to the detriment of our environment in many cases.

When eMail arrived, it was used to communicate in a kind of shorthand - all the advantages of the telephone with the semi-formality of a written communication. eMail inevitably gave rise to "junk eMail", unsolicited messages about all and any subject and product under the sun, from the latest MLM scheme to Trent's AOL Disk Collection Point.

Nonetheless, bulk eMail is a great way to communicate with a large number of people virtually instantaneously. Is it right for promoting your business? We can't answer for you, but there's an excellent article available on the pros and cons by Geoff Duncan, entitled Those Bulk Email Blues.

I suppose it comes down to "if you don't mind getting it, you won't mind sending it"...

If you decide that bulk eMail's for you, and you are one of the 18+million users of Eudora, you'll probably want to load up on the latest version, due any day now. There's a good overview of this product at the Ziff Davis Internet Magazine site. This page also has links to other reviews of the new Eudora.

Also at the ZD Internet site is a useful section called Cyberstats, which quantifies the latest Internet Marketing Trends. It also links to an archive going back several months. --John Blower

February 25, 1997


Small business owners and operators are by nature shy, retiring and modest types. And even if you go against type, like the rest of us you probably find it difficult to write about yourself and your business.

Paula Wrenn specializes in working with home-based businesses in order to help them communicate their message more effectively.

Her site, however, does contain a number of useful writing and public relations tips for small businesses. These range from setting and measuring PR objectives to an invitation to answer home-based business related questions.

Much of the advice is pretty commonsensical, but it is nonetheless useful to be reminded of the obvious on occasion.

There is informed criticism of several companies' online PR efforts in an article called Online PR Assessments and Tips, which is part of the Successful Marketing Strategists website. The site as a whole is devoted to online marketing, and includes a section entitled Cybermarketing Info Center, which is full of interesting and useful info.

We were particularly impressed with one report, A Quest for Insight: PR in Cyberspace 1996, an in-depth look at how journalists are using the New Medium.

The site design and graphics leave something to be desired, IMHO, but wade through the big graphics and emboldened homepage and you'll find a wealth of information.

Finally, Rick Amme & Associates provide online advice on crisis management from a Public Relations point of view. All good stuff - and a particularly attractive and well-designed site. --John Blower

February 24, 1997

Searching, Searching

Over the past year there's been a massive increase in the number of web pages, accompanied by a concomitant rise in the number of Search Engines and Directories.

The problem for site designers is how to design a site which conforms to the needs of with the major search engines, thus ensuring that your superbly-designed pages are listed - preferably on page one of a search.

The Search Engine Tutorial is an excellent guide to designing with major search engine needs in mind.

The comprehensive Tutorial is based on practical experience. It covers pretty much everything you need to know, from the length of time from submission to appearance in the major engines (you'd be surprised!), to detailed surveys of the needs of the major engines and a good explanation of the use of Meta Tags.

The site is graphically intense. Thankfully the designers have provided a low graphics version.

After you've designed your site, you can download Submission Wizard, which apparently lets you submit to 500 engines "with the click of a mouse". To use the software, you need to purchase a modestly-priced "key.

We haven't tested this claim, as the software is not available for Mac or UNIX (quelle surprise!). The site itself is "framed" (sigh...) and sports a suitably aggravating animated gif. --John Blower

February 23, 1997


It sounds good in theory - clump on-line businesses together in "online mini-malls". A bit like recreating the Los Angeles shopping experience.

Worldprofit Malls claims to be one of the largest promoters of online businesses in this configuration. We found the prose a mite prolix and gushing (and we're always suspicious of Ph.D's who style themselves "Doctor"), but there are a few gems buried away there.

February 23, 1997

The Balkanization of the Web

David Siegel is a writer and graphic designer with some interesting perspectives on the past, present and future of the Web. We particularly enjoyed his provocative essay on The Balkanization of the Web, providing as it does a number of points of reference for designers of successful sites.

Siegel is the author of the highly-successful book Creating Killer Websites. Design tips from the book can be found at the Killer Sites website. Useful stuff, even though we'd figured most of 'em out already...

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Check out the Archives....75 Weeks of Back issues including:

Week Ending February 22, 1997 Including:
  • Direct Marketing World
  • Columbo, Not Just Yogurt
  • New HTTP Spec Speeds Net
  • All 4 One Search
Week Ending February 16, 1997 Including:
  • Finding Images
  • The Mining Co
  • Search Engine Stuff
  • Denounce
  • Weekend Reading
Week Ending February 09, 1997 Including:
  • Webmaster Secrets
  • New Search Engine Services
  • Learning From Others' Mistakes II
  • Learning From Others' Mistakes
  • Weekend Reading
Week Ending February 02, 1997 Including:
  • Purpose First
  • Ad Auction
  • 123 Domain Me
  • Publicity
  • Weekend Reading
Week Ending January 26, 1997 Including:
  • Drowning In Links
  • Ad Tutorial
  • Internet News
  • Cookies
  • Weekend Reading
Week Ending January 19, 1997 Including:
  • Finding Online Marketing Info
  • Microscope
  • Promotion Tools
  • Bad Form Email
  • Weekend Reading
Week Ending January 12, 1997 Including:
  • Ad Placement
  • Oooops
  • Odd Bedfellows
  • Advertising Advice
  • Weekend Reading
Complete Indexed Archives(19 months of marketing and design) Complete Indexed Archives(19 months of marketing and design)

Contacting Us
Call, fax, write, email. We'd love to talk about your project.

All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941