Find out more
About IBN



8 Corners of ECommerce

Register to receive
e-mail when
this page changes.

Email address

Hall Of Fame
8 Corners of ECommerce

Types of Links

Red Herring
H C I Readlist
Webstyle guide
The Pilot
Daily Webnews
I A Daily
Professor Pete
Ad Tutorial
Advert World
WebMaster Mag
HT Marcom
A1 Index
Submit It


The advertising
industry is on
the verge of
being shattered
into a thousand
fragments due to
the knowledge explosion
and the proliferation
of new technologies.
There are no
more grand theories
that hold sway
over the entire
Michael Strangelove

Advertising is
one of the minor
arts, so don't
be intimidated
by it. Try
not to lose
your sense of
Keep it fun.
Robert Bly

is more
it seems.
John Gall

The System
is its own
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


All material on this
website is the
property of IBN
(The Internet Business Network)
You may download
a copy for personal
use. Redistribution
without permission
is strictly
All material on
this site is
© 1995. 1996 by IBN



C l i c k   o n c e   t o   r e c e i v e   o u r   o c c a s i o n a l   N e w s l e t t e r

February 8, 1997

Weekend Reading

Here is this weekend's "must-reads".

  • In Your Face Ad Banners Get Louder from Wired News
    FirstVirtual has created a new banner ad system. The interactive banners exceed normal byte restrictions by up to 4 times. The advantage is that sales transactions can take place within the banner ad eliminating the need for click-through. An idea that probably won't catch on due to current bandwidth issues, but interesting nontheless.
  • The Dangers of Letting Technology Drive Design from WebReview
    This article asks marketers to resist the temtation to employ technology for technology's sake. Using C|Net and Sun Microsystems web sites as case studies, the author focuses on the use of Java.
  • Webmaster Series: Secrets of the Webmaster MVPs from The Net Magazine
    Working from the principle that we can learn from the best, Net Magazine interviews nine webmasters and asks them for their guarded secrets. Most of the tips are good simple design and communication best practices.
  • --Linda Wilson

February 7, 1997

Lycos & Infoseek Offer New Services

In an effort to compete for marketshare, both Lycos and Excite announced new service offerings this week. Lycos introduced Stock Find, which offers current stock quotes, personalized portfolios, and financial and general news. Excite announced NewsTracker, a news clipping service which also offers personalized customization.

NewsTracker is the more exciting of the two service for marketers. Previously news clipping services as thorough as Excite's were only available on a fee basis. The customization feature is excellent. Instead of having to pick from several categories. You create your own personal topics, by entering several keywords. NewsTracker then suggests other keywords to refine your topic. The system also keeps track of the articles you find useful to further learn your preferences and needs. The trend towards adding new free services to exciting web sites indicates a positive endorsement of the advertising revenue model over fee based services. --Linda Wilson

February 6, 1997

New Domain Names Announced

In December we wrote that The Internet Ad Hoc Committee (IAHC), was going to add seven new top level domain names. This would give users more choice beyond *.com and *.net, etc. On Monday, the IAHC issued a press release announcing what these seven new domain names would be and their intended use.

  • *.firm for businesses, or firms
  • *.store for businesses offering products for sale
  • *.web for sites emphasizing activities related to the World Wide Web
  • *.arts for entities emphasizing cultural and entertainment activities
  • *.rec for entities emphasizing recreation entertainment activities
  • *.info for entities providing information services
  • *.nom for those wishing individual or personal nomenclature.
The names are expected be in use in four to six months. The IAHC also decided to allow up to 28 new registrars to grant registration of these new domain names and existing ones.

Despite the new possibilities, *.com will likely remain very popular. Most users know that the quickest way to find a site is to try and this is attractive to marketers. To what extent this will alleviate the demand for domain names remains unclear. Most large companies also try to get their name registered under every domain available, including country domains. It seems unlikely that Microsoft would allow any version of their name to go unregistered. --Linda Wilson

February 5, 1997

AT&T Business Site Closes

Earlier this month an article appeared in the Wall Street Journal declaring the Web publishing industry unprofitable. Many new businesses fail regardless of the industry. When that business is a web site, it's easy to make sweeping predictions about the fate of the Internet. Web ventures are susceptible to the same mistakes as other media ventures. Poor content, insufficient marketing, and bad planning can fail any business.

The latest casualty is the AT&T Business Network Web site. The site is no longer being updated on a daily basis and is expected to be removed by April. The site was produced for AT&T by Nets Inc.

Did the site fail because it was never meant to succeed? We don't think so. The site provided little new content and was primarily a list of links to other sites. There was very little promise of content change to lure the user back. When a site closes its doors, it's an opportunity to learn from someone else's mistakes. --Linda Wilson

February 4, 1997

Article Research Association

The Article Research Association provides a PR vehicle for you to promote your site. For a fee, they will post an article you write in a searchable database. Journalists then have free access to use the copyright-free material. If you are lucky and have written an article with strong editorial appeal you could get some exposure. However, this exposure is not cheap. The Article Resource Association charges $2,400 US to post up to three articles in one year. If this exceeds your PR budget you might still want to search this site for free content to add to your site. An article related to your content but written by a non-competitor could add editorial value.--Linda Wilson

February 3, 1997

Interview with HumanSearch

Before we could write about HumanSearch it became a victim of its own success. HumanSearch was a search engine powered by humans. Questions on virtually any subject were researched and answered in 24 hours by several university students. After receiving a lot of exposure, demand exceeded their resources. HumanSearch temporarily shut down. Clay Johnson, founder of HumanSearch, explains what happened.

1ST STEPS: How did you get started?
We started up here very slowly. Basically, we got initial use by sending out posts to about 15 different UseNet groups. After awhile, we started getting around 3 or 4 searches a day.

1ST STEPS: How did you market your site?
Shortly after getting featured in the campus newspaper, and the Providence Journal Cybertalk section, I scheduled an appointment to ask for university support. I got nothing. Although I was told "we'll see what we can do." Indisearch was something more of a marketing ploy from hell. I wanted to be listed in Netscape's search page, and So I made a search engine, that would submit the bookmarks that people submit to us. (Netscape doesn't have a link to us yet, but I'm sure that is due to the sporadic availability of the product.)

1ST STEPS: How did you go about getting media attention?
I told the guys on the team "If you build it, they will come" is not a paradigm on the Internet. We needed some media attention. So I quickly drafted a press release, and sent it off to After we made the front page, described as the "The Ultimate Low Tech Search Engine", we started getting around 200 searches per day. We had to bring on more searchers (who are all volunteers) to meet the demand. We are still understaffed, even though we get volunteers to search every couple days.

1ST STEPS: We also saw you featured on other sites as a result of that press release. What is your current status now?
We're on Netscape's Whats New page, which has topped us up to 500 searches per day, and caused us to shut down.

1ST STEPS: What are your plans?
Now we need financial backing. We need some resources to do this right. We want to keep HumanSearch free, but if my searchers aren't making any money, its only a matter of time before we explode. We are currently looking for venture capital and/or advertisers for the site.
--Linda Wilson

Take a look at the Archives. We've indexed all the past issues with topic pointers.

Check out the Archives....75 Weeks of Back issues including:

Week Ending February 02, 1997 Including:
  • Purpose First
  • Ad Auction
  • 123 Domain Me
  • Publicity
  • Weekend Reading
Week Ending January 26, 1997 Including:
  • Drowning In Links
  • Ad Tutorial
  • Internet News
  • Cookies
  • Weekend Reading
Week Ending January 19, 1997 Including:
  • Finding Online Marketing Info
  • Microscope
  • Promotion Tools
  • Bad Form Email
  • Weekend Reading
Week Ending January 12, 1997 Including:
  • Ad Placement
  • Oooops
  • Odd Bedfellows
  • Advertising Advice
  • Weekend Reading
Complete Indexed Archives(19 months of marketing and design) Complete Indexed Archives(19 months of marketing and design)

Contacting Us
Call, fax, write, email. We'd love to talk about your project.

All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941