S P O N S O R S
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All material on this
website is the
property of IBN
(The Internet Business Network)
You may download
a copy for personal
All material on
this site is
© 1995. 1996 by IBN
- Back Issues, Weekly
- Week Ending: Nov 11, 1995
- November 10, 1995: Great MouseTracks links
From the American Marketing Association
comes Mouse Tracks, another links collection. We found
Indispensible Marketing Publications at the end of a string of links.
Text Mangler is a very neat online graphics and button creator. We made this little logo in about three minutes.
- November 9, 1995: The fear of the broadsheets
- Everything is Broken
According to the San Francisco Chronicle, the San Jose Mercury News and the Los Angeles Times have refused to publish an ad by Thompson Recruitment Advertisers for a "Virtual Job Fair". The Chronicle says:
"Rejecting the advertisement is a sign newspapers see the Internet as a threat to their long standing dominance in advertising, said advertisers, perplexed by both companies' decisions."
Now, think about everything that you've heard about promoting web sites in other media. It's beginning to look like not everyone thinks this is a great idea.
We believe that this is restraint of trade.
Not all one stop promotion tools are made the same. Check
out Promote-a-Page and see if you agree with us that they've strayed a bit over the line. At the very least, their rhetoric needs a bit of polish. And their processes don't give feedback, so you can not tell whether or not your page has been registered anywhere.
- November 8, 1995: WDFM in Hall of Fame
- Web Digest for Marketers (
WDFM) is an indispensable resource for Web Marketers. We think that their approach provides a solid complement to 1st Steps by showing sound examples of Web Marketing by major players. The site is updated nearly daily (5x per week). You'll notice that we've added them to our Hall of Fame. It's long overdue.
- November 7, 1995: A1 Index
- Sense of humor, straightforward service offering and all the tools you need to do site promotion and marketing yourself....A1 Index provides these and more. I particularly enjoyed
the Virtual Secretary and
Design Your Own Home Page Online (they'll even email it to you for free) The site is an excellent example of how to layer services around a core. Great visuals, great information design, customer centered products, useful tools. Woweeee!
- November 6, 1995: Internet Ad Theory and more
- For a straightforward tour of Internet Ad Theory,
see: The Internet Advertising Resource Guide
For a well thought out approach to webpage development and pricing, see Ralph
Wilson's 12 Design Decisions. You can also get a subscription
to Web Marketing Today at Dr. Wilson's site.
- November 5, 1995: Browser Usage
- A reader was kind enough to point out thet the link
to Interse wasn't working. Consider it fixed.
Browsing back through their site, we found an interesting table in
their Webtrends section:
Browser Usage Statistics (Percentages)
We wish that the time frame was expanded, but this is solid data in a world that lacks it. Although Netscape's market drive is obvious, we're discovering that net presence is a function of the combination of linking and promotion. Given the drama in Netscape's rise, it seems likely that the feat could easily be reaccomplished in the short term.
PS. If the table's fuzzy, hit your reload button. We're still learning how to do graphic tables and have had some problems with this one. Please accept our apologies if it's inconvenient.
- Contacting Us
- Call, fax, write, email. We'd love to talk about your project.