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    Back Issues, Weekly
    Week Ending: Sep 02, 1995

    September 2, 1995: One stop promotions
    The usability of a Website has a variety of dimensions. Take a look at Pointers to Pointers. This is, by far, the most comprehensive web-site marketing tool I've seen yet.

    After I'd filled out the forms and hit the "submit" button, I waited, wondering what had happened. Both Submit It and wURLd Presence offer similar services. In their design, they ensured that I saw the feedback from the sites I submitted to.

    This feedback aspect of usability is much like the clicking noises that keyboard manufacturers have to add to their products. I need a way to know that my work has been accepted.

    September 1, 1995: Web Digest for Marketers
    As we enter our third month, we've begun to archive past material. In the top left corner of the page is the link to our growing back-stock of tools, tips and resources for marketers.

    WDFM (Web Digest for Marketers) is a constant stream of nuggets. The bi weekly journal provides solid reviews of Websites with an eye out for the marketer. WDFM is well worth keeping up with. Reading it at a Website keeps your email box from overflowing. They do offer subscriptions for a fee. As if often the case, they seem a bit infatuated with bigness.

    August 31, 1995: George Gilder
    Every time I think I've got a handle on who's who and what's what on the web, I'm headed for embarrassment or surprise. The trick is remaining humble enough to admit that. Sticking to fundamentals is crucial in times of rapid change.

    George Gilder has a better track record at forecasting things than I do. His Life After Television was one of the few credible predictors of the hypertext revolution. This site contains the chapters from his forthcoming book Telecosm. Read it.

    August 30, 1995: Jon Carrol column
    Ever feel like you're in the Gold Rush and you're late to the party? Jon Carrol, one of San Francisco's regular voices chimes in with Make Money, Get Webbed Today.

    I stumbled across a reference to the piece while looking at a marketing discussion. It's still clunky, but if you get involved, you'll expand your marketing capacity. The rules are still being written but seem to boil down to the same fundamentals. Solid product, clear idea of your customer, stupendous service.

    August 29, 1995: Graphics
    Thanks to Chas Sumser of FGM, Inc. for giving us a head start on our graphic facelift. At IBN, we believe in evolutionary, rather than visionary, design. First, get the product, then work on the packaging.

    For a counter-example, see Try Freeloader




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    All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941