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  • June 22 1996
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    Week Ending: Jan 06, 1996
    January 6, 1996: Tradewinds
    Get a subscriptionn to Tradewinds. A free monthly newsletter from the Harvard Business School, Tradewinds provides a much needed service. They scan the trade journals for articles of interest to web-marketers and publish tightly written synopses in the newsletter.

    For an e-mail subscription to TRADEWINDS, send a message to kliss@hbs.harvard.edu. Back issues of TRADEWINDS can be found on the Harvard University gopher at:gopher.harvard.edu:70/11/.vine/providers/baker_library/tradewinds

    Tell them we sent you.

    January 5, 1996: WebInsight
    WebInsight bills itself as 'Web Resources for Marketing Professionals'. Their site design shows a sense of humor that's often missing in the hard charging world of marketing. They've managed to be comprehensive in their tutorials without being overwhelming. It's the mark of a truly customer oriented marketing firm. Significant in their offerings are: A Glossary for Marketers and The Information Focus Principle which defines an ideal of information usability. The site shows that they practice what they preach. Check them out as a demonstration of clear, user centered, focused information delivery.

    January 4, 1996: Conferencing on the Web
    There's more to developing a conversation on the Web than meets the eye. The fine art of asychronous conversation has been nearly perfected in famous spots like The Well and Metanet. Formally, these conversations are called "conferencing".

    It's different from Chat capacity (like the rooms on AOL or IRC) in that the conversation is archived and threaded. That way, a dialog emerges over time. To date, little really effective conferencing is available on the Web. As customers and site owners begin to actualize the depths of their relationships, conferencing will assume an increasing large role in audience development.

    David Wooley is arguably the father of computer conferencing. His site includes a comprehensive inventory of tools that enable conversation on the Web. His reviews are functional, pithy and rooted in long experience. Take a look at them at Conferencing On The World Wide Web. Wooley also offers an article on the subject. It's a solid backgrounder and will spur your thinking about using conferencing.

    January 3, 1996: Webmaster Magazine
    Entrepreneurial Opportunity Every once and a while, we wish that there were a remedial education night school for Technology pros. It's major offering wuld be English as a Second Language For Engineers. Sometimes, great innovations are being lost on technobabble.

    Webmaster Magazine is making some great strides in translating for the rest of us. The monthly has a broad enough vision to see the Web in many of its aspects. Good stuff.

    January 2, 1996: New or Changed
    New and Changed In The Past Week

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    All material on this site is © 1995, 1996 by IBN (The Internet Business Network), Mill Valley, CA 94941