Net Shift
April 27, 1999
The economic churn that eliminates one million Jobs every year can be very demoralizing to Jobhunters. Headlines that tell of Blue Chip Companies laying off tens of thousands of workers does not make for an easygoing day of Jobhunting, rather it adds a sense of urgency to the calls for information about available work.
But at the same time as all these Jobs in Manufacturing and Production are evaporating millions of new Jobs are being created. Often the new Job that is created is an offshoot of a hobby or special interest that someone has managed to find a niche for. A useful exercise is to research some of these newly minted professional categories and see what qualifications they require.
These opportunities are especially ripe when it comes to web based companies. Business on the Internet sounds a lot like the way writers used to describe the Gold Rush - people are risking all they have (and most of what other people have!) in the hope that they'll strike it rich by accessing something extremely valuable. For the 49'ers it was gold, for Net companies it is market share, or eyeballs that are attached (in the larger sense) to credit card numbers.
How do your skills translate to the ongoing Net Rush? Some of the early adopters of Net technology that are now running Internet businesses may be reluctant to hire workers they perceive to be 'out of the loop'. It may be worth re-tooling your resume and skill set definition to show that you are not a corporate bureaucrat incapable of assuming a new role. You don't have to be an acrobat to show your work flexibility, but you should be able to change your description of your work abilities to reflect the specific position you are applying for a Job.
Many of these 'new' Jobs are slight variations on the old standards, like sales, marketing, and management. What may be different is the need to think 'outside the box'. Whereas policy handbooks and Company guidelines were strictly enforced in your old (or current) Job, Internet positions are notorious for demanding employee ability to make decisions based on incomplete and often conflicting facts. Vision on where the company is going is just as important as where it is or where it came from.
And startup companies that offer high potential growth and pay (usually via stock options that might turn out to be worthless) may be more demanding, asking for longer hours and weekend work when deadlines overwhelm early projections. Try to keep your skills and skills description (c.v., resume, portfolio, etc.) from being too static and easily pigeonholed.
Learning the current buzzwords and what problems your target company is facing make you look less like a dinosaur and more like a worker ant with a mind of your own.
-Mark Poppen