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    The Possibilities

    June 11, 1998

    Using the internet as a way to connect to others has enabled an outpouring of innovation which has never been seen before. This new medium fosters, and indeed, dictates that we begin to think of new ways to use computers and information systems.

    There's a whole new world waiting to be discovered, explored, and defined. Sure, some are old pros at maneuvering their way around this new medium. Plenty of others are just starting or have yet to start. The ‘net offers an opportunity to think of new ways to extend our value chain. We can cut across and through traditional business models. In other words, we can use the ‘net to cut out middlemen. We can contact companies directly about open positions or marketable ideas. Or, we can invent new kinds of middlemen to work between us and them. Or, we can even create new businesses or industries.

    The possibility of near-immediate contact through email, chat rooms, listservs, and newsgroups, offers abundant opportunities--if we but know what to do with them. We can easily meet people from around the globe who share similar ideas, attitudes, dreams, and goals-- making most anything possible.

    Get Your Wet Feet

    June 10, 1998 Researching your target companies is as pleasant as a novocaine free dental visit. The folks over at WetFeet Press know this and have gone to great lengths to remove the "BS" from the process. The company publishes "Insider Guides" targeted at MBA graduates but useful for lots of other job hunters. The Website is more like the Web "ought to be" than most employment related sites and includes

  • A small Company Gallery that gives a folksy feel to the recruiting message
  • Games and Contests
  • Ordering for Wet Feet's fabulous Insider Guides
  • Hot Companies Newsboard which includes lively news tidbits about big companies like this "Best Companies for Working Mothers List"
  • American Mgt Systems
  • Ben & Jerry's Homemade
  • Calvert Group
  • Coopers & Lybrand
  • Deloitte & Touche
  • Hewlett-Packard Co.
  • KPMG Peat Marwick
  • Merrill Lynch & Co.
  • Price Waterhouse
  • Procter & Gamble
  • All in all, we think you'll find a visit to WetFeet Press worth the investment of time and a bright spot in your job hunt.

    Getting Flamed

    June 09, 1998 If you broadcast your resume, you will get "flamed".

    According to Joe Vitale, Houston net marketing specialist and author of the new book, "CyberWriting: How to Promote Your Product or Service Online (without being flamed)" (AMACOM, $18.95) there are several appropriate ways to handle flames:

    1. Remember the new prime directive of cyberspace.
    "Write in kindness," says the author. "As long as you soften your heart, take a deep breath, and write a kind message back to the flamer, you will end the flame war, neutralize the flame you received, and make yourself and the flamer feel better."

    2. Delete the message before reading it.
    "If the header on the message you are about to read says something like 'YOU FOOL!,' you know you are about to read a flame," says Vitale. "You would be wise to delete the message and save yourself the aggravation of reading it."

    3. Forget it.
    "A fundamental truth in human psychology is that people will defend to the death their belief that they are right," writes Vitale. "You have to be secure enough in your own self-esteem to let the flamer off the hook and not retaliate."

    4. Save them for fun.
    Did you know that Mark Twain and P.T. Barnum collected crank letters with the idea that someday Twain would write a book about them? Twain never wrote the book, but the idea made receiving those awful letters easier.

    Vitale's 180-page new paperback also offers an adapted 1903 secrets for making money online, shows how to write cyber-sales letters and e-news releases, and describes a new formula for writing ads online that get results.

    "CyberWriting: How to Promote Your Product or Service Online (without being flamed)" is Vitale's seventh book. He also wrote "The AMA Complete Guide to Small Business Advertising" for the American Marketing Association.

    "CyberWriting" is published by AMACOM, the book division of the American Management Association, and will be available in bookstores on September 1st. It can also be ordered online at

    Job Security.Com

    June 08, 1998 JobSecurity.Com is dedicated to the proposition that:

    Although the material is somewhat cynical, we particularly enjoyed this quote from a short article on the site called Feature Bloat and The Job Market. It's about the pressure to inflate your descriptions of your skills in your resume.

    What does this mean to you as a job seeker? Simply this: your competition (other job seekers) is giving the customers (employers) exactly what they ask for (exaggerations). Employers won't hire you without exaggerations any more than they would buy a car without air conditioning, radio and decorative trim package. So interview for a job you can DO, then exaggerate to satisfy their outlandish requirements. You'll be doing them a favor -- if they hadn't hired you they probably would have hired an incompetent con man.
    While we're not sure that we buy the "It's okay because everyone else does it" philosophy, you can be sure that you won't get this kind of blunt advice everywhere.

    LinkExchange Member

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