8 Characteristics of a Great Website

8.5 Content, Content, Content

At a Website, graphics interest, but content rules.

In the on-line world, value is equated with relevant information. In other words, the content of the information at a Website is one of its most important elements.

A user-centered Website that is effective provides valuable information to its target audience. To keep the Website effective means developing a routine method for refreshing its information. It also means that, to cultivate the audience you want, you need to provide it with the information that it needs.

8.0 Introduction
8.1 Usability
8.2 Marketing
8.3 Authenticity
8.4 Entertainment Value
8.5 Content, Content, Content
8.6 Net Awareness
8.7 Some Do's and Don'ts In Website Development

IBN: Defining Excellence in Electronic Recruiting