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Characteristics of A Great Website
8.2 Marketing
The integration of marketing strategy into the initial design is a critical and often overlooked component of great Website design.
As in real estate, part of what makes a Website great is location, location, location. In the electronic world, location is created and determined by reference. This means that an important component of Website design is the arrangement of links to and from other related Websites.
By carefully designing a network of reviews, links and pointers that provide solid value to a Website's user, it is possible to create a great location on the Net.
A user's impression of a Website is molded, to some degree, by the information found on the path to it. For example, several of the job-hunting Websites give HEART (http://www.career.com) glowing reviews. The user who arrives at the HEART Website from one of those job-hunting Website links is predisposed to have a positive experience.
This is an excerpt from the 1997 Electronic Recruiting Index.
It appears in Chapter 8 of the book.
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A single article that covers tips, trends and analysis of players, events and occurrences in the Recruiting Industry. Updated daily.
Quote of the Day
"You cannot make yourself feel something you do not feel, but you can make yourself do right in spite of your feelings."
-
Pearl S. Buck, born on June 26, 1892
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In The Blogs
Descriptions and links to the latest recruiting blogs.
Jobs In Human Resources Management
interbiznet's industry specific job search engine, Jobs In Human Resources Management [JobsInHRM].
Blogs in Electronic Recruiting Transcript (BERT)
is a window on the flow of the latest feeds in the Recruiting "blogosphere".
1st Steps In The Hunt
A column for the on-line candidate, 1st Steps in the Hunt provides tips and techniques for successful career development. It includes topics ranging from Resume Preparation and Distribution to Specific Reviews of Career Sites.
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